Imagine for a moment you are a well-known blogger, brand or online business with thousands of site visitors and daily customers. Throw into the mix an online world where more than a billion active sites exist, and there are more than two-billion users across the major social networks. With so much content out there, how are you ever supposed to keep track of who is saying what about your personal name or brand, and also where?
In previous years, it may have been enough to simply ‘Google’ your name and set up an email notification like ‘Google Alerts’, however, that is no longer the case. The good news, is that along with the massive explosion of social media, blogging, and content on the internet, there have also been some huge advancements in online monitoring through both search engine content and social media as well.
One solution that is leading the way in this industry is SentiOne, which is currently trusted by more than 2,000 brands and in over 26 countries around the world. It’s easy to say a product or service has a lot of customers and users, but when you mention that big-name clients like Groupon, Huawei, Proctor and Gamble, and Gillette are using their platform, then you really start to think about how important monitoring online mentions really is.
Monitor Online Mention and Listen to What Matters Most
For most businesses and brands, monitoring online mentions is all about knowing when, where and what is being said about their own brands online. However, what SentiOne has realized over the years, is that online monitoring is so much more, and it’s actually about keeping an eye on your competition and any other keywords, names, products or phrases you would like to keep an eye on.
In the fast paced world of social media, delayed reporting is not something anyone can afford to have. When running social monitoring with SentiOne, everything is tracked and reported in real-time, which is crucial when responding to any potential complaints, support issues or even PR disasters. The platform is also able to deliver reports in 24 different languages, which is key since the online world isn’t spoken in just one language.
As you can imagine, when you start to look the astronomical figures that social media is constructed of, you need to have a powerful platform and system that can scan and track everything in real-time. SentiOne gives access to over 20 billion mentions in real-time — all of which are stored on the SentiOne servers, which means you can access your data and reports from anywhere at anytime.
How SentiOne Collect User and Brand Data Online
While social media is a complex beast in itself, when you start to throw in general content on the internet, it’s quite amazing to consider how everything can be crawled, monitored and filtered. This is exactly what SentiOne has created through their platform, which actively scans everything from forums to microblogs, Facebook to Google+, portals to Instagram. With so many elements and content sources in place, a ‘simple’ search would never get the job done, or provide the best data that individuals and brand marketers would be looking for.
The smart technology offered through SentiOne is able to determine the general sentiment of a mention — meaning it can tell whether the content is potentially positive, negative or neutral — all while also tracking these trends over time and looking for any repeating scenarios. All data and monitoring are done through the SentiOne dashboard area, which offers top domains/sites for mentions, user demographic data and more.
One set up with an account and logged into the platform, users can access full data sources, deeper analytics and even opinion leaders within any given niche market. This type of data and research is key for anyone looking to create expert roundup posts or build new partnerships with influencers and experts who already have established followings in their specific market.
How to Get Started with Monitoring Your Brand Mentions
The first step in the online monitoring process is to create an account with SentiOne. After you’ve created your account (which can be set up with a free 14-day trial), users will have the ability to create and run one test project. When setting up an account, users will also be asked to select their target audience (location), which currently consists of European regions like Estonia, Bulgaria, and Germany.
After selecting your countries of interest, it’s then time to create the first objective — which is to select whether monitoring will be done for a brand (your’s or a competitor), social media activity, content across the internet or other tracking options available through the solution.
No matter what is being searched for through the platform, trying to accomplish this in a manual process would simply be impossible. With the ability to scan through thousands of pieces of content in a matter of seconds, the platform is essentially doing the work for you through their ‘trends’ reporting.
Mentions can also be sorted and filtered based on when they were created, or the potential reach of each comment/mention. The option is also there to sort based on text or visual content, such as image or video. As mentioned earlier, demographic sorting is also available as well.
To experience the full tracking and benefits of the platform, it’s best to create an account and see the results for yourself.
Customer Management through Social Media
It’s one thing to monitor online mentions through social media, it’s another to be able to respond and track your progress. That is where SalesLift comes into play. This customer relationship management (CRM) solution makes it much easier for clients to build better relationships with new and existing audiences, while also working toward converting users into customers and valuable leads.
The benefits of such a CRM really comes into play when you think about engagement and mentions on social media in whole. For example, it’s quite easy to respond to someone if they contact your brand directly. However, what about when they simply make a statement about your brand but isn’t sent to you directly. That is where SalesLife again comes into play, giving brands or marketers the ability to jump into a conversation and take control — whether that be to simply reply, provide assistance or recommend a service/product.
Conversations and responses can also be tracked and archived in the platform as well. As you can imagine, the amount of engagement and conversations that could take place between brands and their audience could add up in size quickly. SentiOne has the platform, scalability, and technology to make sure all data is always accessible and safe.
SentiOne Costs and Price Plans
When it comes to pricing access to a platform like SentiOne, it’s important to make sure plans are available for bloggers, businesses, and brands of all sizes. That is exactly what you will find with the various SentiOne plans available.
The personal plan is focused on mostly monitoring, which comes with a price tag of 49 Euros per month. This package allows for the monitoring of unlimited keywords and mentioned, however, it is limited to just one user, one market and three projects in total. Historical data is also stored for only six months, which is less than the higher level price plans.
The team plan, which is best for businesses and agencies, comes at a rate of 149 Euros per month. This is the most popular price plan on the site, as it allows for up to 10 users, five projects and up to 12 months of data storage.
Enterprise plans are also available for businesses and brands that simply need to have ‘unlimited’ access and data to everything, while also having a full brand management platform in the process. To learn more about the Enterprise package, you will need to contact SentiOne directly.
All plans come with a 20% discount when billed annually, and as mentioned earlier, all new accounts come with a free 14-day trial.