The average base salary for an SEO copywriter is more than $60,000.
While that’s not a bad paycheck for any career, when you consider that many copywriters work from their laptop while lounging at home or traveling the world, that number sounds even better.
But launching a career as an SEO copywriter is intimidating.
If you’re thinking about a job change, keep reading to learn the basics of what you need to know to become an SEO copywriter.
In-depth Knowledge of SEO Strategies
If you want to be an SEO copywriter, the first thing you need to do is learn everything you can about SEO strategies and SEO best practices. And there are a lot of them!
You’ll not only want to learn the best SEO strategies for boosting your clients’ websites, but you’ll also want to learn what strategies and ranking factors can hurt a site’s ranking. This will help prepare you to educate your clients if they request any SEO strategy that you know could have the opposite effect you’re going for.
You’ll find an endless number of resources on the web to help you learn all things SEO. If you don’t have any prior web marketing experience, you might want to consider enrolling in a course to help you master the SEO basics first.
Stellar Writing Skills
While SEO strategies are important, if your writing isn’t top-notch, you won’t last long as a copywriter.
Improving your skills in writing, editing, and grammar are a must if you want to land clients and then keep them coming back for more of your SEO services.
Constantly Staying Up-to-date on Algorithm Changes
Simply learning SEO and then getting to work will only get you so far.
In fact, it will only get you as far as the next algorithm update.
Search engines use complicated algorithms to determine where websites should rank. These algorithms are constantly being updated to help these search engines stay ahead of schemers looking to rank their poor quality sites.
The ultimate goal of each update is to deliver the best possible results for any given web search query. Unfortunately for you as an SEO copywriter, the strategies you were using one day to help your clients stay in the top search ranking could actually hurt your clients’ rankings after an algorithm change.
Staying up-to-date on algorithm changes and what SEO strategies are best at any given time is a must if you want to be successful as an SEO copywriter.
Find Copywriting Jobs
Before you can officially call yourself an SEO copywriter, you’re going to have to land your first job.
Without a lot of experience under your belt, cold calling clients aren’t likely to land you your first job.
Instead, it’s best to seek out copywriting job boards or an article writing service that can help connect you with your first client. These job boards often test your skills for eligibility, rather than relying solely on a resume.
Launching a Career as an SEO Copywriter
Launching a career as an SEO copywriter is a great opportunity to put your writing skills to work in a demanding industry. Once you’ve learned what you need to know and started building your resume, you’ll find plenty of job openings and a rewarding career that gives you the freedom you crave.
One great way to build a writing portfolio to launch your new career is to start your own blog to showcase your skills. Click here to learn everything you need to know to do just that.