Designers and creative workers living in today’s modern world are enjoying the luxury of being able to work with clients from around the world thanks to the World Wide Web. With a good online presence, you can connect with potential clients and find new and exciting projects to explore.
That first part – having a good online presence – is the key of it all. In order to establish yourself as a capable designer, you need to market yourself online. This means using digital marketing instruments to establish a strong online presence and good credibility in a particular field.
SEO, or Search Engine Optimization, is one of the most crucial digital marketing instruments you can use, especially when you are a creative worker. If you have questions about whether you need your own SEO campaign, these next several points will help you answer them.
The Right Audience
Over 60% of today’s internet viewers find websites (and the information they’re looking for) through search engines. Tapping into this massive source of traffic means you can increase your online presence by a substantial amount.
Potential clients will find you through search engines too. When clients need a specific design service, they will turn to Google, Bing, and other search engines for potential candidates. A good SEO campaign can help place your online portfolio in front of the right audience.
That massive stream of traffic coming from search engines is both very broad and highly targeted. Depending on the target market you want to reach, you can fine-tune every part of the SEO campaign to better suit your needs.
When trying to reach clients in the expanding markets in Asia, for example, you can target keywords that are used in Asian countries to reach the right audience group. The same approach can be used to boost exposure to your site globally.
Plenty of Help
SEO is never a one-time thing. Doing SEO means constantly reviewing your site, optimizing different parts of it, and maintaining a positive online presence as a whole. These are a lot of things to do, but you have plenty of help too.
Some SEO companies offer international marketing abilities, making them perfect for when you need to reach clients from around the world. They will also handle most of the hard work, allowing you to focus more on working with clients and attracting more.
As long as you maintain your online presence and your site’s SEO performance, you will continue to get traffic from search engines. This means more potential clients to work with in the future. SEO is a great way to boost your sustainability as a creative worker or a designer.
You can amplify the effect of SEO by promoting work for high-profile clients. In some cases, you can even ask clients to mention you as the designer of their materials. Over time, you can boost your credibility and you will appear higher in search results.
So, is SEO necessary if you are a designer? Whether you are targeting the local market or international clients, SEO is a fantastic digital marketing instrument to use nonetheless. Add SEO to your marketing arsenal and connect with more potential clients sooner than ever.