If you own a dental practice, it’s a must that you take advantage of cheap and effective marketing. There’s no better way to do that than with a company blog!
As technology has become more and more advanced, it has changed the way we approach running and marketing businesses. Companies need to utilize the online world if they hope to stay competitive in their market.
This is especially true in the competitive field of dentistry.
Being a presence on the internet goes beyond simply having a website where patients can book appointments and learn about what your practice has to offer. You need to put your website in the position to beat out your competitors.
By starting a company blog, you can significantly improve your dental practice and attract more patients than ever before. Read on for 3 reasons why your practice needs a blog!
1. A Company Blog Will Make You Competitive
The odds are that at least one of your competitors already has a company blog. This puts your competition ahead of you by default before a patient even steps through their doors.
By creating your own blog, you will be, at the very least, at a level playing field with your top competitors. And you’ll be way ahead of the practices that still don’t have a company blog.
Check out https://www.dominatedental.com/seo/ for some great info on becoming a more competitive dental practice.
2. You’ll Improve Your SEO
Now that we’ve established how a business blog can make you competitive, let’s talk about how it does that.
The primary purpose of your blog is to attract people to your website so they will visit your dental practice. You can do this by improving your SEO ranking, making it more likely that people will find your website.
By creating relevant and quality blog content, more people will visit your website when searching for dental-related information.
Even if these people don’t end up as your patients, the clicks on your blog will boost your Google authority and SEO. This makes it more likely that people who need a dentist in your area will find your practice before any others.
According to DominateDental, there are many reasons why a dentist might want to pursue SEO and actually outsource the process to an agency. Such benefits are:
- Help new patients find you first in search and on maps
- Keep the pace with every Google update on a monthly basis
- Provide you with live actionable data (track every email or call you receive)
- Bring in consistent 5 star Google reviews and sell more high-value treatments
As you can imagine, SEO is a longterm game, but it’s also one that will pay off in benefits for a long time to some. While pay per click marketing is costly and only brings visitors to your site as long as you have the money to keep a campaign going, an organic SEO campaign can continue to bring in leads for months and years to come.
3. Rank Above and Alongside Other Top Nationwide Dentists
When you have a website and blog, there are many different ways to not just create content for your audience, but also how you can provide value and grow your own brand and reach in the process. A perfect example of this would be if you were to take part in a dental expert roundup or getting interviewed on other leading medical websites and blogs.
This type of ‘free’ marketing and word-of-mouth exposure happens all the time. In fact, the more time and effort you put into getting this type of exposure, the more likely you are to see a continued supply of new requests coming in.
Take a look at our list of the top law blogs and you will start to see how this can be done in a wide range of industry. Just like anyone working in the dental space, the law space is extremely competitive, so it’s all about getting creative and taking advantage of the free advertising and content creation/sharing methods that are already out there.
4. You’ll Show Your Expertise
If a potential patient visits your website as they’re deciding which practice to go to, a company blog may be the deciding factor.
Imagine if you were visiting a site that had very little information about their expertise in their field. Then, you visit a site with tons of quality blog content showing how much they know about the services they offer.
The decision will be easy. You’d always pick the one the one that you feel is more of an authority in their field.
Need Help Starting a Blog?
The question of whether or not you should start a blog has an easy answer. By creating a company blog, you’ll stay competitive, boost your SEO, and show your expertise to potential patients.
The next step is to actually start your blog. You’ll need high-quality and relevant content that people will be interested in. For more information on how to create a great business blog, check out this page!