Many bloggers have trouble getting their websites off the ground. One of the biggest mistakes they make is going after competitive niches and focusing primarily on the US market. You might be able to differentiate yourself by creating a website for Canadian consumers instead.
Building a product review blog might be the best approach, because AdSense CPMs are not reliable. Also, you might have very little competition by focusing on an untapped niche. There are bloggers are making $3,000 a month or more from review blogs in tightly defined niches.
Are you planning to start a Canadian product review blog? You should keep these tips in mind before registering your domain and building your website.
Look at Google Trends specifically for Canada before choosing niches and keywords
Evaluating Google Trends is a good way to estimate current and future demand for certain products. However, you need to know how to use it properly. By default, Google Trends shows global results. If you are trying to differentiate your blog by appealing specifically to Canadian customers, then you need to understand trends at the regional level. You can’t extrapolate global results and expect that the same trends hold for the Canadian market. Look at the results by region instead.
Consider the benefits of using local keywords in your copy
Using localized keywords can be a good way to get more traffic to your site. You will need to go after a lot of long tail keywords, but they will usually have a little competition. When they are paired with relevant product terms, then the conversions can be excellent. One product review blogger has shared these tips in his Facebook page:
“A little strategy to get extra traffic is to write content for your niche related to specific locations. If you’re in the fishing niche, maybe write about the best fishing spots in each state. Or if you’re in the horse niche, maybe talk about horse shows. Or if you’re in the knife niche, maybe talk about knife laws in each state. There are two benefits to this. One, it opens up a whole lot of relevant long tail keywords for extra traffic, but the 2nd benefit is you are creating a helpful resource that is a lot more linkable. Creating such a big and in-depth list takes time that not a lot of people want to do, so they are more likely to link to it than create it themselves. I’ve gotten 1 or 2 links by reaching out to bloggers telling them about my resource I made by saying “feel free to link to it if you think it will help your readers”
Try to get free products to review
You don’t necessarily need to use products firsthand to provide quality reviews. However, it is going to be a lot easier if you have experience using them. Try reaching out to relevant brands. They will be more likely to collaborate with you once you show that you are appealing to their target market in Canada and are able to attract plenty of traffic.
Collaborate with Canadian news websites and bloggers
One of the main benefits of starting a Canadian product review blog is that you get to position yourself as more of a niche expert for people in your target market. There are a number of benefits to this. One of the most obvious benefits is that it gives you more credibility with your customers. However, it is also helpful for building relationships with local influencers.
Work on building relationships with new sites and prominent bloggers throughout Canada. They will be more interested in collaborating with a publisher that offers products for their target customers.
Don’t forget about French-speaking Canadians
People creating product review blogs for residents in the United States tend to write all of their content in English. You have another market that you can pursue if your blog is geared towards Canadians.
Keep in mind that 21.5% of Canadians speak French as their primary language. There is a lot less competition for French keywords and there is for English ones. You should have a much easier time getting your website to rank for them. You may also find that the conversion rates are higher, because these visitors have a harder time finding quality review sites for your niche.
Look for products with a decent payout
There are a lot of factors that you need to consider when choosing products to promote on your product review blog. You obviously need to look at the size of the market for a given product.
However, you also need to look at the margins that you will earn on each product. Amazon affiliates will quickly get discouraged if they see the small commissions they will earn. You might feel encouraged to get your first sale, but if you are selling small ticket items and earning less than 30 cents a sale, then you are going to get frustrated pretty fast.
It is a good idea to look for higher priced items. You will earn a more stable income by promoting products that cost $100 or more through Amazon. Of course, there are other affiliate programs that offer higher commissions, such as Clickbank. You will need to compare earning potential across different products in your niche to make sure the products you promote will be worth your time and marketing budget.
Do a backlink analysis on similar sites to brainstorm link building ideas
Reverse engineering other bloggers’ link building strategies can be a great idea to come up with an SEO strategy of your own. These sites don’t need to necessarily be in your own niche. You might want to try looking at the backlink profiles of other review blogs, especially if they focus on Canadian customers.
You can do this by using a backlink analysis tool such as Ahref.