Starting a blog is one thing. Creating a successful one that gets traffic and makes money is another.
With more than a billion active websites and blogs on the internet today, it’s extremely important to know what it takes to create the best content possible, while also standing out from the crowd in the process. Out of those billion-plus sites, more than 350 million of them are blogs and WordPress sites.
Over the past several years, the growth of blogging and WordPress has been expanding at a massive rate and there is really no end in sight.
With all of this in mind, it’s not just a matter of starting a blog and pushing more content onto the internet, it’s also about knowing how the industry looks today and knowing what practices work best.
15 Things You Should Know Before Blogging in 2020
When it comes to learning about an industry and absorbing information, few things work better than infographics. Thanks to ContentPowered and the recent release of their Blogging in 2020 infographic, we can take a look at the industry today and pinpoint what the major factors are today when trying to create a successful blog.
Let’s get started!
1 – WordPress is Still the King Platform for Blogging
WordPress is a free CMS (content management solution), which currently powers the majority of websites and blogs on the internet today. It’s free to download and use, while also being open-source, which means anyone can customize and create WP themes and plugins to fit their needs.
There are other blogging platforms out there, but none of them can compete in trust, durability and the massive growth and funding behind what WordPress has become.
2 – Thousands of New Blog are Going Live Daily
The average blogger or blog owner probably posts content to their site once a week or a few times per month. However, when you consider how many different sites and blogs are on the internet today, then that number drastically rises when it’s at a cumulative level. Thousands of new blog posts are going live daily, which is why it’s extremely important for blog owners to not just create new content for their sites, but also better content than what is being offered by the competition.
3 – The Best Blog Posts Have More Than 1,200+ Words
When it comes to blog content, not all text articles are created equally. For example, 500-word posts used to hold a lot of value and were the stand post size for many years. Now most articles are more than 1,200+ words, and there are many reasons for this jump in word count. Ranking higher in the search results, providing more value to the end user and a higher focus on content writing and brand blogging are just a few reasons why.
4 – More Than 21 Billion WordPress Blog Articles are Read Every Month
With so much content on the internet already, and new content going live daily, billions of articles are being read every single month. As mentioned earlier, the majority of these articles are being read on sites that are using WordPress as their content management platform and blogging solution. Even crazier, if you were to print out and stack up all of these articles on top of each other, it would create a stack that stood more than 3,277 miles into the sky!
5 – 80% of Web Users are Reading Blogs
Individuals, brands and businesses are blogging for many different reasons, but it’s ultimately to read new audiences and getting them to read content on your site. When it comes to what people are reading and researching online, more than 80% of web users are reading blogs.
6 – 70% of Consumers Think a Blog Adds Credibility to a Site
When it comes to building a credible business online, a blog definitely helps. Not only will it provide more traffic and visitors to your site, it will also improve the brand’s credibility in the eyes of their users as well. Recent reports show that 70% of users like to use a brand that also has a blog.
7 – 1 in 3 Consumer Trust a Brand More When it has a Blog
Similar to credibility, trust also plays a whole role in the blogging and branding process. Anyone can quickly create an online store or a website, but a blog with real content and value takes a lot of time. This is why one in three consumers are more likely to trust and buy from a brand that has a blog on their site.
8 – 65% of Marketers Plan to Spend More Time and Money on Blogging
Branding experts and marketers see and understand the value in content creation and blogging. For this reason, more than 65% of marketers plan to focus more time, money and effort in their blogging and content marketing strategies in 2020 and beyond.
9 – More than Half of All Blog Traffic Comes from Organic Search
We can keep stressing the point that blogging works extremely well for SEO and ranking higher in Google. Not only does more than 50% of all blog traffic come from organic search results, it’s also extremely targeted and high in value. While paid advertising is always an option, it only accounts for around 15% of all blog traffic.
11 – Marketers Who Blog Often See More than 1300% ROI
Along with marketers intending to spend more time and effort in blogging, they are also likely going to see much higher engagement and ROI numbers as well. It’s been reported that marketers who focus their efforts on blogging and original content creation, are likely to see 1300% more ROI than those marketers who skip out on blogging.
12 – Only 20% of Business Blog Posts are More than 750 Words
Blog content is extremely important and with more content and articles flooding the internet than ever before, it’s important to put more time and effort into single posts versus making a bunch of smaller ones. With only 20% of business blog posts having more than 750-word articles going live on their site, this is a read flag for SEO analysts and competitors. Longer content simply ranks better.
13 – Longer Text Content Blog Articles Generate 900% More Leads
Following up on that previous point, the longer your blog content, the more likely it is to rank higher in Google and generate more leads. It’s not just about keywords and text content, it’s also about promotion efforts and covering all of your bases as well. Sometimes you just need to explain every aspect of something within one mega resource post, and make it a worth investment from your time and effort. It’s also much easier to create one huge post and promote it time and time again, versus trying to promote a bunch of smaller articles with less than 750 words.
14 – Sites with a Blog have Over 400% More Pages Indexed in Search Engines
With billions of sites and pages indexed in Google, site owners and brands will need as much help as they can get in order to compete. A blog is definitely a requirement if you want to rank for long tail keywords, have multiple listings in Google and also attract a wide range of audiences in relation to the topics you are blogging about. Having a blog on your site can result in more than 400% more pages in Google, versus having your site with just a few pages.
15 – Blog Articles with Images Get 94% More Visitors
As the saying goes, a picture is worth a thousand words. Well, even better is a thousand words with a whole bunch of pictures and images to bring that content to life and also make it easier for audiences to read through your content. Google also likes content that has images as well, and visuals are also a key factor behind the massive growth and interest in social media. Just take a look at any of the top social media influencers on Instagram, and you will find that they are generating millions of views daily, with little to no written content–it’s all visual! In short, be sure to add high-quality images to your text content. If you do, you may see a nice boost of more than 94% more visitors in comparison to articles with no images.
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Still Sitting on the Sidelines and Don’t Have a Blog of Your Own?
As popular as blogging might be, you’d be surprised at how many people, businesses and brands still don’t have a blog of their own. As mentioned in this infographic, thousands of new blog articles are going live every few minutes.
Why is blogging so popular? For many reasons, but one of the most obvious answers is that it’s extremely low cost and super easy to get started.
To learn more about how to start a blog of your own in the next 10 minutes and also get a free domain name, be sure to follow our quick and easy start a blog tutorial.