Tal Melenboim is a leading expert in influencer marketing. He has recently developed a new project called Zoe Dvir, which will significantly increase the ROI of influencer campaigns.
Tal Melenboim is Reinventing Influencer Marketing in a Stellar Way
Tal Melenboim is a pioneer in the field of influencer marketing. He developed a new project called Zoe Dvir. This is a boutique influencer marketing agency that creates Instagram personas for customers in various industries.
The digital advertising industry has evolved significantly since the turn-of-the-century. In recent years, one of the biggest trends is the emergence of influencer marketing. Although the ROI of influencer marketing is difficult to measure, available data indicates that it is significantly higher than most other marketing channels. A podcast by Convince and Convert showed that the ROI of influencer marketing is 1,000% higher than traditional display advertising.
Marketers around the world are coming to terms with the substantial benefits of influencer marketing. A study from Linqia showed an astounding 39% of marketers said they were planning to increase spending on their influencer campaigns. By contrast, only 5% intended to decrease their influencer marketing budgets. There will be a strong demand for Zoe Dvir services, as interest in influencer marketing continues to grow.
As marketers become more invested in influencer marketing, they are exploring new ways to refine their strategies. They have discovered that Instagram is the best social network. In fact, 92% of marketers prioritize investing in influencer marketing campaigns on Instagram over those of any other network.
How does the strategy Tal Melenboim created work?
Tal Melenboim uses computer generated images to create influencer accounts. Each account caters to a different industry. Here are some of the benefits of this approach.
Tal Melenboim has developed an efficient and cost-effective approach with Zoe Dvir.
The most important aspect of any influencer marketing campaign is the reach and credibility of the influencer accounts. A majority of influencer marketing agencies forge relationships with prominent bloggers and users on major social networking sites. This tends to be a costly strategy, because these influencers recognize the authority of their brand and charge accordingly.
Tal Melenboim came to the realization that it is much more cost-effective to build his own proprietary Instagram accounts from scratch. He developed a novel strategy with Zoe Dvir, which relies on computer generated images.
Computer generated images are personas that are developed with computer generation technology. Since the agency can create Instagram accounts with computer-generated images, they don’t need to pay exorbitant fees to third-party Instagram users.
They retain full control of the influencer marketing funnel
Agencies that provide traditional influencer marketing services are at the mercy of the influencers they work with. As we mentioned above, they often need to pay premium fees for sponsored posts. However, this is not even the biggest drawback, which Tal Melenboim has addressed with the Zoe Dvir project.
Even if agencies are willing to pay influencers to promote their clients, they are still going to face other uncertainties. Some of these challenges include:
- Instagram influencers might have their own hangups about working with certain types of companies. Even if these companies are not controversial, it can be frustrating to hear that an influencer won’t partner with them. The approach that Tal Melenboim developed makes it easier for companies to connect with a reliable influencer.
- Influencers might choose to abandon social media at any time. Nothing would be more frustrating than to have an ongoing, profitable partnership with an influencer that suddenly decides to delete their account overnight. Tal Melenboim is able to assure his clients that his influencers won’t disappear, so he can guarantee that their content will be posted.
- The brand of a third-party influencer is going to be a lot more fluid. They typically see their social media platform as an extension of their own personality, just as much or even more than their professional brand. They might engage in behavior that diminishes their credibility or causes them to lose followers, such as posting obnoxious binge drinking pictures or expressing controversial political positions. This means that the intrinsic value of their brand is much more volatile. That is not always a good thing.
- You are going to be on their schedule. Your agency might be paying them a large amount of money, but they might still schedule content weeks later.
Agencies like Zoe Dvir that retain ownership of their influencer accounts have much more autonomy. Tal Melenboim can guarantee his clients that sponsored content will be posted within a reasonable timeframe. He also has much greater control of the direction of the brand, because he won’t be mixing personal and potentially controversial perspectives with their content.
Engagement can be as high or even higher than with traditional influencer accounts
It is easy to see how using computer generated images with Zoe Dvir is much more cost-effective than reaching out to real-life Instagram influencers. You can create content more quickly and easily. You also don’t need to dedicate a massive budget to compensating third-party Instagram users.
However, it is easy to see why many marketers would still be skeptical of this approach. Their most obvious concern is that accounts with computer generated images might not be as engaging.
While it is easy to see the basis for this concern, it is not supported by actual data. Empirical data from Instagram account shows that they can be just as engaging. Take a look at the most popular virtual Instagram model, lilmiquela. The engagement rate with this account is 27.3% higher than the average engagement rate of accounts with real-life models with similar appearances and follower demographics.
Since engagement rates with virtual Instagram users are relatively high and the costs of developing them are significantly lower, the ROI of using Zoe Dvir can be exceptional.
Tal Melenboim can reach a global audience with Zoe Dvir
Influencer marketing agencies are going global. They are working with brands all over the world to help them expand their reach. Unfortunately, some influencers focus on creating content that is only relevant to local followers in their own region.
Tal Melenboim has taken a different approach with Zoe Dvir. He has created influencer accounts that have much broader messages. This makes it easy to optimize content for brands all over the world.