Today we had the chance to check out Ted Dhanik’s company engage:BDR. It stands for Brand + Direct Response. Think of traditional marketing in magazines, newspapers, TV and classifieds. Demographics, sales, and other data are collected over a span of time, interpreted and then used to create campaigns. It could be called 2-dimensional marketing. Here is the challenge with traditional marketing. By the time a marketing campaign hits its audience, new trends can emerge to render it dated or ineffective. Expensive campaigns with less than stellar results must be re-done using the same methods.
engage:BDR has changed with the times and taken direct response to a whole new level. Advertisers can create real-time scalable campaigns that zig and zag in step with real-time results from target demographics. Plus, it integrates several types of technologies into one network, so that one can combine the latest technology with their marketing campaigns. Think of engage:BDR as 3-dimensional marketing.
Customers on the move.
Customers used to go into stores, purchase something they needed or wanted and went home. In the 21st century, many savvy buyers research, follow trends and price shop – all online. Not only do they pre-shop online, but they can be affected by social media, trends, news and even memes. A large number of shoppers research and/or buy on mobile devices. The challenge is that not all online merchants are optimized for mobile devices.
Customers integrate technology into everything they do, including shopping. Marketing has to catch up to consumers and market on the move – just like the consumers it caters to.
Benefits of engage:BDR
engage:BDR offers clients what is called self-serve advertising campaigns. This means that the clients can create and launch a campaign within their accounts without having to wait for the ads to be launched manually. Clients also have more control over exactly where their ads are posted. More control means faster, more real-time results on the part of the advertisers.
engage:BDR can allow advertisers to place in ads on certain platforms, like mobile advertising. They have three different tiers of traffic quality, for different budgets and applications. They have tools to make creating ads easy. They even have a mobile app to create ads on the go.
engage:BDR doesnít scrimp on analytics. Advertisers can see in real-time who is clicking, surfing, watching and converting. Advertisers can go in and adjust their campaigns as they see their customersí responses simultaneously.
This type of advertising may not be for the faint of heart. If a client has no technology experience whatsoever, they may want to sit down and do some research before attempting this type of advertising. engage:BDR may not be right for all types of advertising or any business. They do have tech and customer support for those who may not have the tech savvy but are willing have an open mind.
engage:BDR gives their clients absolute control over their own advertising campaigns, using real-time results and cutting edge thinking. While it may not be for everyone, engage:BDR certainly gives an edge to advertisers looking to up their game with direct response.