B2B marketing thrives in blogs, whether it’s the B2B campaigns or the content around it. B2B blogs attract both big B2B companies and small-time players because continuous learning is key to successful B2B marketing. Thanks to the power of WordPress and content creation, more businesses and brands are taking the time to create powerful online resources and blogs to help us all create better content, ads, user-experiences and much more.
List of the Top B2B Marketing Blogs on the Internet Today
Do you want to start your own B2B marketing blog? Or are you already into B2B and you want to get some inspiration to become more innovative and maintain a competitive advantage? You don’t have to scramble on the internet and waste time. We took it upon ourselves to do the research to give you the list of the top B2B marketing blogs out there. These blogs that made it to the list have original and interesting ideas that are proven to work. Go check them out and don’t forget to note down the technical and creative aspects of each blog that really drew your attention.
B2B Marketing Blog is a blog where the B2B marketing community comes together to share information, news, insights and knowledge of B2B marketing issues. Established in 2004, it is now the number one go-to resource for B2B marketers across the globe.
Right from the on set, they had a clear mission that remains as strong and clear today and that is to provide marketers at business brands with the tools, insight and inspiration they need to grow and succeed, as both individuals and businesses. They serve as the focal point for the B2B marketing sector, and a force for greater connectivity, enabling marketers and leaders to share experiences and learn from one another.
Velocity does a special kind of B2B content marketing that combines thinking, doing, measuring and ramping up what works. They believe content marketing works best when it’s based on a clear strategy that everyone agrees with. And when it’s a continuous program rather than a series of ad hoc tactics and that is one of the reasons they are ranked highly when you search for things like B2B content marketing agency.
Their programs can generally be crammed into one or more of these buckets: B2B content marketing, B2B content operations, B2B marketing strategy & positioning, and B2B branding, design & digital.
Rachel Foster is a B2B copywriter who specializes in technology and software, she helps her clients attract high-quality leads, increase their conversions, and clearly communicate complex messages. She has more than 15 years of experience writing copy that helps businesses meet and exceed their projected marketing and financial benchmarks.
Her background includes – working with companies such as Matrix42, Softchoice, and Forsythe Data Centers. Through agencies and resellers, she has written copy for brands such as Microsoft and Apple. Speaking at events including Content Marketing World, the MarketingProfs Marketing Writing Bootcamp, and MagNet: Canada’s Magazine Conference. Sharing B2B marketing tips, trends and best practices in blog posts for the Content Marketing Institute and Business-to-Community.
With so many different forms on marketing and B2B business methods on the internet today, it’s important to not only explore all options available but to also go with trusted brands when it comes to learning what works and what doesn’t. A perfect example of a valuable resource for accomplishing this is G2 Crowd and their new Learning Hub. G2 Crowd is passionate about helping businesses start-up & scale-up, so they’ve not only created a successful business on these principles, but also built an online resource and learning platform for all entrepreneurs, businesses, and brands looking to achieve more.
Modern is a highly-focused B2B marketing agency that delivers integrated digital campaigns & strategies that drive faster growth for technology companies. Their lead generation team and associates provide extensive expertise across a range of disciplines including digital marketing transformation, marketing automation, vertical specific experience, training, leadership and management support, and change management implementation.
There is an ongoing shift occurring in the B2B marketing world. Traditional methodologies are being rapidly replaced with dynamic thinking, digital techniques and automation – tracked and measured at every turn. Expectations are high and you need to exceed them. At Modern, they work with you to design, implement and manage marketing programs to support your internal team.
Forrester is one of the most influential research and advisory firms in the world. They work with business and technology leaders to develop customer-obsessed strategies that drive growth. Their unique insights are grounded in annual surveys of more than 675,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of their most innovative clients.
Through proprietary research, data and analytics, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of our clients to help them lead change in their organization.
PMG offers B2B companies the absolute best in outsourced marketing strategies & services. They are a full-service outsourced marketing firm for entrepreneurial B2B organizations. Their seasoned team of experts enjoys providing B2B marketing strategy and execution to companies of many different sizes and types.
PMG founded in 2002 by Susan LaPlante-Dube and Maureen O’Grady Condon. Everything since has been totally strategic and tactical. The two principals merged their complementary skill sets, marketing backgrounds, upfront humor and oversized hearts to launch one of Boston’s most dynamic B2B marketing agencies. PMG makes B2B marketing exciting, for businesses and their clients.
Active Conversion is the leading industrial sales and marketing solution provider across North America. They have been making sales and marketing work for business-to-business since 2007. Active Conversion was founded on the idea that a company’s online presence should generate more than just visitors – it should help grow their business.
To this end they developed robust Conversion Software, launched in 2008, to help industrial companies succeed online and expand into new markets with a full cycle sales and marketing system. Today they offer a complete business-to-business sales and marketing system which helps service providers, manufacturers, and distributors attract, identify, and nurture sales leads.
Oktopost is a social media management platform for B2B marketers. You can easily publish, measure, listen, and engage in social media from one powerful dashboard. It simply helps B2B marketers manage and measure social media marketing campaigns with ease. With Oktopost, B2B marketers can schedule large volumes of social content across multiple networks, track valuable business performance metrics, and integrate social data with their entire marketing ecosystem.
Their mission is to make it easier for B2B marketers to quantify and prove the value they bring to their company. By tracking in-depth analytics and integrating with other marketing technology, Oktopost can establish the true impact of social media based on B2B goals.
Capterra is the leading online resource for business software buyers. Founded in 1999, Capterra features validated user reviews and independent research across hundreds of software categories. From Accounting to Yoga Studio Management, Capterra covers it all. Each month, Capterra helps more than three million buyers find the right software.
It is free for users because vendors pay them when they receive web traffic and sales opportunities. Capterra directories list all vendors, not just those that pay them, so that you can make the best-informed purchase decision possible.
The Drum provides news, information, and jobs in the modern marketing sector, including digital, advertising, design, social media, public relations, media as well as brand marketing. They have a mission is to remind the world that great ideas add value, not cost. The Drum is a global media platform and the biggest marketing website in Europe.
Every day they share up-to-the-minute industry news from around the globe. And every month, they showcase marketing that is changing the world in their magazine. With bases in Glasgow, London, New York and Singapore, their award-winning journalists inform and inspire their global readership, delivering first-class content across all mediums.
How to Get Started with Your Own B2B Marketing Blog
Now that you’ve seen the top performing B2B marketing blogs, you’re now more equipped with ideas that you can use in creating your own blog.
What are the basic requirements? Well, all you need is a domain name, a hosting plan, and a strategy to create content.
After choosing a domain name, decide on a cost-effective and reliable hosting plan. For this, we highly recommend Bluehost. We have a great relationship with them, so they offer our readers a 60% discount on hosting and a free domain with their hosting plan.
Just click the image below to sign up and start building your blog today!
To learn more about the blog setup and content creation process, be sure to visit our main page tutorial at blogging.org.