Political news is in high demand these days. Many people don’t want objective news. They would rather have content that conforms to the political perspectives. With such a demand for political news and information, many internet users are heading to their favorite independent news blogs to find what’s going on in the world today.
Conservatives account for over 35% of the American population, which is twice as high as the number of Americans that identify as being liberal. This means that conservative bloggers can appeal to a very large base of potential readers.
List of the Top Conservative Blogs on the Internet Today
If you are interested in starting your own conservative blog, you should learn from other successful sites that appeal to this audience. Here are 10 of the most successful conservative blogs on the Internet.
National Review is a magazine that was founded in 1955 with a unique conservative mission. Unlike other conservative publishers that focus on traditionalist and socially conservative views, the National Review pushes the message of fusionism. They created an online presence, which dominated political discussion on the Internet.
Appealing to various factions of conservatives by covering overlapping issues has helped the National Review gain traction over the Internet. They provide fairly balanced reporting without compromising their conservative ideals, such as creating both articles supportive and critical of Trump.
Their nuanced reporting style has helped them gain a wide spectrum of conservative followers on social media. They have over 1 million Facebook followers, which is more than the majority of other conservative websites reviewed.
2. Hot Air
Hot Air is a lot snarkier than most other conservative political blogs. It also breaks from other populist conservative positions with its less than loving attitudes towards Trump. The site initially rejected Trump during the Republican primaries, because he wasn’t conservative enough for their liking. Hot Air has slightly warmed up to him after he took office, but and more critical of him than other conservative publications. This has helped them appeal to NeverTrumpers, moderate conservatives and open border libertarians.
Their cynical content strategy appears to have helped them with their SEO as part of a great link-bait strategy. Over 2.2 million websites link to Hot Air, which appears to have helped their site rank better. The high volume of incoming links is part of the reason Hot Air ranks for over 46,000 keywords.
Michelle Malkin is an articulate, blunt and humorous conservative blogger and author. She used her personal brand as a senior editor for the Conservative Review to help launch her own blog. She is also the founder of Twitchy and HotAir, but her own site has a more personal tone.
There are several reasons Malkin’s site appears to be successful. Her unique tone, being a minority women conservative pundit and leveraging relationships with other conservative publications have all likely played a role. She has nearly 4 million followers on Facebook and Twitter combined, which makes it the most popular conservative website on social media.
RealClearPolitics (RCP) is a highly evidenced based conservative blog. While most other websites focus on passively reporting the news with a conservative bite, RCP conducts its own primary research. It runs a number of polls, which are cited by more neutral publications. The site also states that while it reserves a conservative-leaning bias, it tries to give liberals a space to share their own thoughts as well.
Taking a more centrist position appears to have helped the site attract readers across the political aisle. It ranks for over 334,000 keywords, which drive a substantial amount of traffic to the site. Since RCP conducts polls, it ranks for a lot of keywords around them that other conservative sites do not, such as “republican polls”, “delegate count” and “GOP polls.”
5. Gateway Pundit
Gateway Pundit is one of the most prolific conservative blogs on the Internet. It publishes nearly 170 articles every week.
While Michelle Malkin and RCP focus on creating more objective and evidence-based content, the Gateway Pundit takes the Buzzfeed approach. They have a lot of clickbait headlines that are clearly written for a more extreme audience than many other conservative websites.
Their clickbait model serves them well. They have a strong social media following with over half a million Facebook followers and are one of the top conservative blogs submitted to Reddit. Their content seems to be written for conservatives that frequent otherwise liberal-leaning sites like Reddit.
RedState is another blog that used to tow the line of the Republican message but changed its tune after the primary. Editor-in-Chief Erick Erickson expressed strong reservations about the nominee, Donald Trump, so RedState became a preferred publication for NeverTrumpers.
RedState has a less diversified SEO strategy than many of its competitors. It ranks for only about 80,000 keywords, around a quarter of those that RCP ranks for, a third the traffic of Daily Wire and a sixth the number of keywords that the Washington Examiner reaches. However, some of the keywords it ranks for are very high volume. They hold the second result for the keyword “conservative news”, which drives a large chunk of their traffic. They have a lot of website traffic, so focusing on a smaller set of keywords has paid off.
7. Power Line
Power Line is a very academic conservative blog. Its contributors include lawyers, professors, and other esteemed professionals.
Despite the academic nature of the content itself, the authors have mastered the art of clickbait headline writing. They have a lot of articles that have gone viral on social media, largely due to their headlines alone.
8. Daily Wire
Daily Wire is a right-wing site that distances itself from traditionalist and Trump loyal publications with its classical liberal stance. The senior editor is a renowned debater and lawyer, Ben Shapiro. Shapiro’s website takes a very strong position on free speech, which has helped him tap into rage towards militant and dogmatic ideologues on both sides.
The Daily Wire’s unique political positions have helped it on social media. It has nearly 700,000 Facebook followers and content is shared there regularly. Daily Wire also clearly has a very strong SEO strategy, because it ranks for nearly a quarter of a million keywords. Many of its keywords are related to political pundits, which probably don’t have as much competition.
The Daily Signal is a media outlet for the right-wing Heritage Foundation. It follows a very diverse set of topics that right-wingers can appreciate. Since the Heritage Foundation conducts its own research, the Daily Signal is a source of fresh content that you won’t find anywhere else.
The site doesn’t publish nearly as frequently as most other sites. It only has six new articles a week. However, it has a very strong presence on Facebook, with almost 700,000 followers, because its articles are longer and filled with insightful content.
The Economic Collapse Blog was founded in 2009 by Mike Snyder, a former lawyer and Tea Party supporter. The website covers content talking about the inevitable downfall of the American economy. Snyder takes a very isolationist stance, rather than the free trade attitudes of contemporary libertarians such as Shapiro.
His blog has gained a strong base of loyal readers that range from conspiracy theorists to paleoconservatives.
Starting Your Own Conservative Blog
Reading about these sites may have encouraged you to start your own conservative blog. It is easy to do so. All you need is:
- A content strategy
- A domain
- A hosting plan
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To learn more about the blog setup and content creation process, be sure to visit our main page tutorial at blogging.org.