Lots of women read blogs to learn about fashion. They don’t want to look tacky when they go to a job interview, date a new guy or have a night on the town with their girlfriends. Nail polish is a very popular niche — spanning on topics that discuss the latest colors, where to get your nails professionally done, or even how to polish your own nails from home.
List of the Top Nail Polish Blogs on the Internet Today
If you are interested in creating your own nail polish blog, it pays to learn from the best. Here are ten of the top nail polish blogs on the Internet and the content strategy that helped them stand out in an increasingly crowded niche.
Vampy Varnish was one of the first nail polish blogs on the Internet back in 2008. Kelly, the author of Vampy Varnish, doesn’t accept free samples, so her reviews are some of the most unbiased of any nail polish blog. She has since expanded her content to cover topics other than nail polish, such as jewelry.
Vampy Varnish is categorized to help readers find the content they are looking for. The blog has a section for a number of different brands, so readers can quickly find reviews on the types of content they are looking for.
This blog is well optimized for SEO and ranks for over 20,000 keywords, including “nail polish blogs.” Kelly has build relationships with a lot of other beauty bloggers, such as We Heart This, Product Girl and Lacquerized, which has helped her earn natural, quality links to her site.
Manicured and marvelous is a nail polish blog created by Roselynn Mercedes. Roselynn‘s blog focus is almost entirely on reviewing swatches and different types of nail polish. She has nearly 1000 pages of content, so she is a very prolific writer in this niche.
Unlike most nail polish blogs, Roselynn covers indie nail polishes in addition to mainstream brands. She also provides several shopping guides to help readers choose the right indie nail polishes.
Cosmetic Sanctuary is a where general beauty blog. The author, Lisa, provides reviews on every type of nail polish under the sun. She has categories for Indie, mainstream, nail art and nail care articles. Lisa also has reviews of different facial, I care, fragrances, skin care and hair care products.
Lisa also has various giveaways on her site. She averages about one give away a month, but doesn’t have a strict schedule.
Lisa also has tutorials to help readers find specific content. The top of her blog has links to her shopping guides, some of which are seasonal and focus on helping readers find indie content.
Cosmetic Sanctuary has a stellar Facebook presence, with nearly 4 million fans. A substantial share of its traffic comes from Facebook and photo sharing sites.
4. From Roses
From Roses is a beauty, lifestyle and photography blog managed by Rebecca, a young woman from the United Kingdom. It has a three column WordPress layout, so readers can see the three most recent posts at once. Rebecca publishes content on an almost daily basis.
Most of her content focuses on reviewing nail polish and other beauty products. The average length of her posts is around 800 words, so Rebecca clearly doesn’t believe in thin content. In addition to her detailed blog posts and photo reviews, Rebecca understands the power of email marketing and knows how to build a list. She offers a free photo bundle to entice people to join her newsletter.
Peachy Polish is managed by Valesh Gracic. Valesh reviews a lot of different swatches, nail polishes and other cosmetics.
The blog has a unique photo layout. Every image on the blog page corresponds with a blog post. Readers have to roll their mouse over the image to see the title of the post, which makes the posts more engaging. The images are closeup pictures of the products she is reviewing.
The author focuses on a more specialized set of nail polishes than most other bloggers, such as Oli and Halo products. She ranks for about 4,000 keywords, which is fewer than most of the other bloggers on this list. However, she dominates the SERPs for keywords around the brand names that she writes about the most.
The PolishAholic publishes biweekly content on nail polishes and swatches. Most of the posts are reviews of different products, but the author also covers occasional giveaways.
The blog covers a mixture of indie and mainstream brands. She also covers a lot of content on Oli products and ranks well for them in Google. She has boosted her search engine rankings by providing linkbait content and building relationships with other beauty bloggers, which has earned her a spot on blogrolls of dozens of other blogs.
The PolishAddict has an active presence on social media. It has earned nearly 3 million fans on Facebook and publishes regular posts there to drive traffic to the blog.
Swatch and Learn is a blog that covers reviews and tutorials on nail polishes and swatches. Mary, the founder of the blog, has created over 1,500 posts over the past seven years.
Mary has organized her content into 25 different categories, which are all listed on the sidebar of her blog for ease of navigation. She also has sidebar links with images to blog posts discussing magazines where her interviews were featured.
Nailderella is a Swiss-based beauty blog. While the content is more geared towards European readers, anyone can appreciate it. The blog reviews many different types of beauty products, including mainstream and indie nail polishes.
The site is optimized for reader navigation, so people can find reviews of any brand they are interested in learning about. She has links to tags for 87 different brands in the sidebar.
Since the website is focused mostly on reviewing European products and serving readers on that continent, it ranks for a variety of European brands. It is ranking for 2,400 keywords such as “essie nail polish swatches” and “estee lauder double wear.”
Annie Pham founded Cirque Colors in 2012. She is one of the few nail polish bloggers that focuses on mixing her own polishes and reviewing the bases for her readers. She has created a wide range of indie polishes from across the color spectrum, which are reviewed in detail on her blog.
Annie only publishes about one post a month, which is less frequent than most other nail polish bloggers. However, the posts are more detailed with multiple images.
The blog has a single column layout, with a category list in the footer. The category list has links that allow readers to sort posts by the type of nail polish, the color, collection and treatments.
10. Fashion Polish
Fashion Polish is a blog run by a self-proclaimed nail polish addict. It has a collage style blog template like Peachy Polish. However, the images corresponding to a blog post have a title under them, so the readers don’t need to hover their mouse to see what the post is about.
Most of the posts are reviews of different types of nail polishes. However, the author also has a number of posts on nail art and tutorials on applying polish as well. The posts are categorized with the top menu bar.
How to Create Your Own Nail Polish Blog
Are you ready to create your own nail polish blog? The process can be completed in a matter of minutes. You just need to choose a domain name, register hosting and begin writing content!
I recommend using Bluehost for your hosting. We have a great relationship with them, so we have been able to negotiate a 60% discount on hosting and free domains for our readers.
Click the image below and you will be directed to the Bluehost page to get started!
To learn more about the blog setup and content creation process, be sure to visit our main page tutorial at blogging.org.