With the world quickly moving toward the mobile market and with 4.78 billion users expected to use mobile almost exclusively by 2020, it has become even more critical to make sure you are marketing to your mobile customers.
When planning your video ad campaigns, it’s essential to keep your mobile audience in mind. Think about how you use your own mobile devices, where you are when you use them, and how you interact with your device while on the go.
MicroLearning is a new concept that has surfaced over the past few months due to the increased interest in using mobile devices. Web designers and online eCommerce business owners may benefit from this recent interest in Micro Learning.
MicroLearning is tied into “gamification,” which takes a “fun” approach to various activities that you can do online. This can be used to appeal to both your customer base as well as your employees. Technical knowledge can be communicated through this technique, and it increases the engagement level of your visitors.
The Importance of Motivation and Attention
Motivation is something that has been studied for decades by psychologists. Business owners and company marketing specialists also need to understand motivation because it determines what makes people want to purchase their products. Motivation is difficult to grasp sometimes because you have to get inside the mind of the people who are visiting your pages. Since you never know who will come along, you cannot expect to figure everyone out. All that matters is that you understand your target audience well enough to produce motivational and engaging video content that will inspire them to take action on your CTA (call-to-action).
When you have interesting video content, you are more likely to attract internet users who will connect with your brand. This is how you add value to your online video content through your content strategy. If they view your content as interesting or valuable to them, they will be more likely to interact with your brand and to stick around long enough to take action and increase your conversion rates.
This is where MicroLearning sets in. Creating small “micro” activities such as games and projects that users can do appeals to mobile users because they are already used to doing tasks like this on their mobile phones and devices.
Other Advantages to MicroLearning on Mobile Devices
MicroLearning creates individual learning because it is a personal experience for the user that they do alone. This can become a part of your customer journey that you set up for the audience in your target market. There is immediate feedback and the learner is aware of their own marketing success, which puts them in a positive mood. This may also result in more sales since people make shopping decisions mainly because of more emotive responses after watching videos.
Other Aspects of Mobile Engagement
MicroLearning is just one type of mobile engagement that you could tap into as an eCommerce owner. As the mobile audience continues to grow over the next few years, there will be more interest in developing applications for mobile users as well as tools that mobile users will want to use.
The more helpful you can become on your sites with products or services that save mobile users time or money, this can also become a big plus for your business.
Mobile Stats for 2019
Let’s take a look at the mobile stats for engagement as compared to desktop stats.
Up to 70% of web traffic happens on mobile devices, according to CIODive.
Up to 57% of all U.S. traffic online comes from smartphones and mobile tablet devices. (BrightEdge)
Did you know that about 60% of consumers now check their email on their phones rather than sitting at a desktop? This is an important change because, in the past, people tended to sit at their desktops to check emails. Around 75% of Americans say they now use their phones to check email instead of desktops.
BrightEdge publication also reported in 2017 that over half of all U.S. consumers reported using their smartphone devices to find new brands and product. This is also an interesting statistic and reminds the eCommerce owner of how important it is to make their brand presence appealing to mobile users and to keep the UX high within the mobile platform.
With the Desktop slowly but surely looking like a dinosaur that may soon be an endangered species, there are still certain situations that require the use of a desktop. Video production software, large gaming applications, and program that require a large amount of speed and space will still need a desktop to run properly.
Additionally, office applications such as Powerpoint, though they can be performed on tablets or phones, will still find a place on the Desktop because of the higher degree of control that the user has in this platform.
As you can tell from this infographic on Desktop user stats, Desktop computers are losing the war, but they did increase in 2018 back up to 42%. The latest stats in 2019, however, reveal another slight decline in favor of mobile.
To get a true feel for the trends regarding desktop v. mobile, you should read the entire report on mobile vs. desktop traffic for 2019, as reported by StoneTemple.com. In their report, they also had the following findings.
- In 2018, 58% of site visits were from mobile devices.
- Mobile devices made up 42% of total time spent online.
- Mobile Bounce Rate came in at 50%.
Will there ever come a day when Desktops are no more? Perhaps. But like the turntable, the VHS recorder, or the Model T, no doubt there will still be some around.
Still, you have to market to the majority first, so business owners must keep in mind the shift to mobile is apparent and is becoming more evident every day. Therefore, business owners must focus on them as their primary audience when setting up any advertising or marketing plan.
In today’s world, with mobile quickly taking center stage as the primary means of communicating, visiting social media, and downloading videos, it is crucial to keep mobile users in mind at all times.
Google’s Video Algorithms
Another important reason to focus on mobile users is the fact that Google requires this, too, to rank. In their most recent algorithm updates, they stated that mobile-friendliness and high-quality content were the most important aspects of a page.
Additionally, it’s important to note that Google ranks pages with video as much higher than pages without video. Video is indexed separately, allowing people to find the content from YouTube and other search engines, as well as Google.
It’s clear that mobile users are leading desktop users in the race for internet traffic. That being said, there is still a need for desktops for certain office or creative applications that cannot be done on mobile devices.
That being said, the future looks brightest for mobile, so plan your internet traffic and lead generation campaigns accordingly!