If you were to guess how many websites and blogs were on the internet today, what would you say? If you said over a billion, you would be correct. However, the more important question is how many of them active in releasing new content and actively getting traffic to their sites. If you said around a billion, then you would be correct again.
Even with all of these sites in place, it’s still a common mistake to think that nobody reads on the internet anymore. After all, videos have become a staple of internet usage. Believe it or not, recent stats show 77% of internet users still read blog posts regularly–however, we are seeing a big shift from laptop and desktop usage over to mobile and tablet.
In any case, web traffic and content is here to stay. It’s not a question of if you can afford to invest time and money into digital marketing to grow traffic to your site, it’s simply a matter and when and how. If you’re trying to grow your blog and not having much luck, this post will help. Below are five tactics to try that will help you increase your readership.
1. Learn About Your Audience
You might know your industry, but do you understand what your audience wants to read? Make sure you research your audience and what they want to read before you write any content.
Doing this will help you write content that will rank in search engines for highly searched keywords. You can take advantage of free search engine traffic once your blog posts start ranking.
A great way to accomplish this, is to look up any of the popular hashtags being used on social media, and see what people are sharing with others. If you are seeing the same article being shared around, then it’s likely a good one and something you will want to study.
2. Create a Content Calendar
If you want regular blog readers, you need to produce high-quality content regularly. The problem is, this is hard to do on the fly.
Spend some time to create a list of blog posts ahead of time. You want to write your blogs well ahead of time, so you aren’t rushing to publish blogs right before your deadline.
And remember, not all business and product content needs to be basic and boring. Think about new and exciting ways to target new audiences by putting a different twist on your content. Try to go against the norm, and create content with a whole new twist.
3. Build an Email List
If you rely on your visitors finding their way back to your blog after visiting the first time, you’re going to be disappointed with your results. People have no way to know that you posted new content. You’ll only get people coming back on their schedule.
Building an email list means you can reach out to your readers whenever you post new content. You can drive more traffic to your blog every time you write a new post.
4. Network With Other Bloggers
You aren’t alone in your industry. The chances are there are plenty of people who have active readerships available to reach out to. Make sure to reach out to them to form a relationship.
Your goal should be to form relationships that both people benefit from. You want to work with other bloggers to create win-win deals that help both of your websites grow.
5. Create an Engaging Experience
It isn’t enough to make the sale and be done with it anymore. Blog readers want to have a great experience during their time on your website.
You need to pay attention to every part of your visitor’s experience if you want to grow your blog. This process is what is known is growth marketing. If you want to learn more about the process, find a growth marketing conference to connect with other bloggers who are doing the same thing.
Never Stop Trying to Grow Your Blog
Getting readers to follow your blog won’t happen overnight. It will take a lot of hard work to convince people that you’re worth following. For some examples on how to best accomplish this, just take a look at what some of these top brands are going on social media.
As for yourself and your own brand, make sure to use the tips above to grow your blog into a successful website. Just like we highlighted at the beginning of the article… it’s extremely easy to start a website or blog of your own, but the last thing you want to do is fall into the mix of more than a billion other websites and blogs. Put in the time, money and effort to make sure your content provides value and is something that people want to come back to time and time again.
If you want to know more about creating content your readers will love, our blog will help. Head back to our recent articles to learn more about creating engaging content that will keep people coming back.