If you are a blogger, you should know about permalinks. They are a great tool to help you direct your readers to specific content on your blog. True, you could give them the URL to your blog. But, if you have various types of content or different topics on your blog, the information you want to share with specific users may get lost “in the shuffle” of your entire blog. Worse, it may frustrate potential customers who are just looking for a specific article on a topic that interests them.
By definition, a permalink is a link to an individual blog post. Using permalinks can come in handy if you want to segment your audience or create an email campaign that appeals to a certain population of your readers.
The Problem with Your Blog URL
As we mentioned, including your blog URL is fine for your regular followers and readers. It shows them all of the content that you have written on your blog since the dawn of time. Some of your regular readers may enjoy going back and looking and older posts to see what they can find. But for purposeful content that you want to use to lead to a sale or conversion, you need to apply the use of permalinks.
Remember that your most recent blog entries will be seen first if you direct your readers to your entire blog. But by using permalinks, you’ll lead them to specific content that is goal-oriented with your business plans. This can lead to better results than just including your blog URL alone.
How to Handle Permalinks
Remember not all blogging platforms are created equal. They are not all handled in the same way. With Blogger.com, you’ll see the time stamp of the post off to the right margin, but the link with vary. If you are using Typepad, there will be a link that says “permalink” under the entry. WordPress and other blogging platforms usually feature it as the title of a post.
Insert permalinks wherever you want to draw attention to specific content or topics that will target your desired audience. They can improve your SEO results and improve your ranking.
If you are using WordPress, you can go to “settings/permalinks” then choose “use post name.” This will create a link to your permalinks. Then you can insert them into your copy on your websites and other locations on the web to increase your following.
Permalinks are useful to increase your connection with your target audience due to their ability to direct people straight to specific content rather than having them search for it on your entire blog. Check out permalinks on the web as your surf and see if you think it has been effective for other site owners. Then try inserting your permalinks to increase your audience.
Permalinks may be effective when remarketing or retargeting material to your target audience, too. Don’t forget to include permalinks on specific content in your emails to your retargeted audience for the best effect.
Oh, and please don’t forget to insert a permalink for this post!