“How can I get visitors to explore the rest of my site?” All Bloggers want visitors to spend more time on their site. But most visitors aren’t going to enter your website from the homepage.
Google brings them to the page that is most relevant to their search. This article will show you how to maximize the time readers spend on your blog using WordPress breadcrumbs.
Rather than give them the chance to leave, make a trail back to your homepage. This will encourage them to explore other products and pages. Breadcrumbs give the customer another tool to find what they are looking for.
Start ranking higher in Google today by adding website breadcrumbs to your blog now.
What are Breadcrumbs?
WordPress Breadcrumbs organize the pages of your site like a filing system. Similar content will all be under the same category. Google prefers well-organized pages that make searches easy. The better organized your site is the higher it will rank.
Making it easy for your customers to spend time on your site is why you need breadcrumbs navigation. WordPress gives you the freedom to organize your breadcrumbs in a way that fits your site best. Location-based crumbs are best for rerouting your visitors to your homepage.
Attribute-based crumbs are best for showing related products. History-based crumbs let your viewers toggle between pages without using the back button. Keeping your readers on your site tells search engines that your content is relevant.
Why Use WordPress Breadcrumbs?
The biggest reason to add breadcrumbs is for Google. Search engines use breadcrumbs to navigate your site like a reader. Breadcrumbs add structure to your site. When your breadcrumb trail shows up in search results, customers can go right to the page they need.
Breadcrumbs make the layout of your site easier to navigate. Beginners will sometimes organize breadcrumbs in a way that doesn’t make sense. Avoid these mistakes when adding breadcrumbs to your site.
Breadcrumbing Website Mistakes
Beginners often organize their pages into the wrong categories. Sometimes a page could be under more than one category. Connecting your content to irrelevant information is frustrating for readers.
Confused visitors will leave when they see that your content is not what they are looking for.
If your navigation bar already tells your user where they are, don’t double down with breadcrumbs. Breadcrumbs are secondary to your navigation bar. A navigation bar that tells a user where they are and how to find other pages is the first priority.
Your breadcrumbs should continue where your navigation bar leaves off. If your navigation bar says “men’s shirts”, your breadcrumb trail will list brands.
You can see a perfect example of this in action on the Best Buy website, or any of your favorite ecommerce or shopping sites.
Have a Professional Add WordPress Breadcrumbs to Your Blog Today
If your blog has a lot of pages, it is going to need WordPress breadcrumbs. If a potential customer doesn’t find what they need, don’t let them go back to google and find a competitor’s site.
Don’t worry if you’re too busy to add another feature to your site. Contact a professional website developer today to start adding breadcrumbs to your website.