A good landing page can prove an incredibly useful lead generation tool for businesses. You offer the visitor something useful for free and they pony up their contact details.
You can also get them to opt-in to future marketing emails and even your newsletter.
Of course, a good landing page must achieve certain ends on the content front. It needs an outstanding headline, for example, and effective calls-to-action. Fortunately, you can outsource content creation.
What most businesses find trickier is the actual setup for the landing page. Yes, you can code it yourself or hire a web developer. That can end up costing you more than it’s worth in time or money.
An alternative that won’t leave you broke and saves a lot of time is a WordPress landing page plugin. These are small bits of software that do most of the heavy lifting in terms of setup.
So, let’s jump in and take a look at some of the best options.
As one of the single most popular WordPress landing page plugins, Thrive Architect makes landing page construction a snap.
It comes loaded with 250+ templates to choose from. You get drag-and-drop editing and extensive customization options. Plus, it has mobile responsiveness baked right in.
Thrive Architect also integrates with many services, such as MailChimp, Facebook, and reCAPTCHA.
A single Thrive Architect license costs $67.
WordPress Landing Pages
WordPress Landing Pages is the plugin for cost-conscious do-it-yourselfers without strong coding skills.
It comes with a small number of templates. It features a visual editor so you can see how content looks as you make changes. It also allows you to customize the landing page to better suit your own needs.
WordPress Landing Pages supports A/B split-testing. A feature many businesses find crucial for fine-tuning their marketing copy. The plugin works with most themes without a problem.
It tracks key metrics, like conversions. You also get useful features like auto-population of form fields.
The basic plugin is free. You can also get a premium version of the plugin that offers additional templates and more advanced features.
One of the few plugins that can truly rival Thrive Architect is OptimizePress.
You get similar drag and drop editing with a wide assortment of built-in elements. These elements help you customize the landing quickly without needing additional third-party software.
OptimizePress comes with 300+ templates that also features mobile responsiveness as a baked-in feature. You get conversion tracking. You also get a selection of opt-in boxes and forms you can choose from.
A basic package costs you $97.
Parting Thoughts on WordPress Landing Page Plugins
A WordPress landing page plugin solves the technical side of setting up a landing page.
The software offers you a choice of templates, which you customize or fill in with your own content. Then, you publish it.
You avoid the hassles of coding or hiring a developer, which means you launch your page faster.
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