If you use WordPress for your website platform or blog, you know the popularity of this platform for creating and post content. But have you ever studied the WordPress logo? If you have, you will notice that it is composed of a simple “W” in a scripted type lettering inside a circle with a silver background. This logo stands for the quality and prestige that WordPress users like to think they exhibit by having their site or blog on the famous web server and blogging platform. Your logo should reflect your brand in a way that nothing else does. You may need to use some tools to achieve this.
But what else do we know about the WordPress logo?
The WordPress symbol was created by Matt Mullenweg, who invented the WordPress platform as well as the logo. The logo speaks for itself in its simplicity and reflects the efforts of the original WordPress team to create a simple-to-use, user-friendly platform to anyone who wanted to run their website or blog without a hassle. Like the logo, the site is clean-cut and professional-looking and offers users a way to get a site online quickly with a professional look.
Unlike a lot of business logos that go through some changes over the years, the WordPress logo has not changed very much over the years. Mullenweg and his team chose to keep it simple and not veer too much from the original design. This may have kept people from getting confused when other similar platforms were created later. The WordPress logo is well-known and well-recognized by many and helps others to know that the WordPress logo stands for quality and professionalism over time.
The Use of Fonts
As you can tell, the clever use of fonts is a primary characteristic of the WordPress logo. While their logo only uses one letter (the famous, “W”), it stands elegantly and prominently to remind people that they are dealing with a professional company that is proud of its heritage.
How Their Logo Reflects Their Brand
One of the most important questions that we should ask when analyzing a logo is how well it reflects the brand’s purpose and philosophy. WordPress’s philosophy seems to be that they want to be thought of as the most impactful online publisher of blogs and websites. They have a sort of “newspaper” or publisher look to their site when you go to their main page. Their “W” logo seems to capture the simplicity but uniqueness of this and reminds people that you are a professional publisher of online content.
Another unique factor about their logo is the fact that it is set on a black background. Their main website colors are black and blue. The black is only prominent at the very top of the WordPress website and serves as a background for the “W” logo. The blue background is situated below the black line, so it serves as a background for the rest of the top part of the site.
The background for the rest of the page is white and serves as an excellent backdrop for the rest of the page.
Features of the WordPress Brand
WordPress is not only a well-known publisher of online web content and blogs, but it is also a brand that has a lot of features for their online members and publishers. They allow you to integrate media into your website or blog, creating responsive websites, and manage on-the-go websites that let you publish instant updates.
WordPress also allows their users to install various plugins to enhance their website with unique features. Some of the examples of plugins include Yoast SEO, a content analyzer that allows writers to check their content for an SEO score, Jetpack, an application that allows you to keep up with the analytics of your site on WordPress, and Contact Form 7, a form plugin that allows users to create their forms.
These are only a few examples of the many different applications and plugins you can get to install on your WordPress site. WordPress has thousands of plugins that you can download to help you make your website all that it can be.
WordPress even allows third-party creators to include their plugin for other WP users to download.
What about your logo?
Think about how the WordPress logo works for the WordPress brand. How does the logo reflect the ideals and standards of WordPress as an online content site? First impressions are important. If you look at the WordPress logo, one of the most important things about the logo is that it looks like a publisher’s logo. The choice of font is important, and the script-type “W” seems to remind one of the newspaper industry or a publishing company. This is important since publishing online blogs and websites is their number one priority.
How should you create your logo so that it accurately reflects your brand? One way is to think about your attributes of your name and how you would like to project this online.
You do not necessarily have to have a lone letter as WordPress does to emphasize your brand. This may be too much simplicity for some brands, so you need to explore some different ideas before deciding which one will work best for your branding.
Choosing a logo is important because it is the first thing a prospective customer sees about your brand. When you are selecting a logo, think about the first impression people will get when they look at your logo and analyze the elements of your logo including the color, size, background, font, and overall appearance.
Tips for Creating a Great Logo
If you are confused about what type of logo to create for your brand, you can follow these tips to create your logo to get started.
- Brainstorm ideas that fit with your brand and create a mental image of your name to your prospective customers.
- Consider at least three ideas, rather than one and draw out the ideas on paper before attempting to create the logo in any digital form.
- Share ideas with a professional logo designer who can offer you advice about how the logo will work on various types of media and materials.
- Choose colors that complement your website and branding so that it will not conflict with your other colors on your website or blog.
- Hire a professional logo design team to create your logo who can advise you on how to use your logo and market it once they have it completed.
Much of the success of your logo has to do with your branding and the ideas you have for your company. It’s not a good idea to choose a “trendy” design for a logo that you will have with you for many years. Remember that your logo is part of your branding for your company, so you will need to consider how your logo will work with all of the other digital assets you are creating for your brand.
DIY or Hire Someone?
Finally, you will want to decide whether you plan to create and design your logo yourself or hire someone to do it. If you decide to do it yourself, there may be a learning curve that you’ll have to go through to obtain the skills needed to do this.
If you decide to hire a professional design team, you can put together all of your ideas on paper, then hand it off for a graphic design expert to work on.