Did you know that there are nearly 2 billion websites on the World Wide Web? That’s an overwhelming figure, but most of those sites never get seen!
Here’s the truth. You can have the most fabulous ideas of all time as you’re writing blog posts. But if you don’t know how to craft excellent blog posts from blog ideas, nobody is going to read them even if they have great content! You’ll then face the roadblock of having poor to no readership at all.
Let’s get into how to write better blog content that will get your blog posts seen.
Focus On Your Audience
Who do you want to read your all your content? Who can you imagine taking an interest in your content topic as you write a new blog post? Middle-aged women? Stressed-out millennials with too much work on their plates?
What does your audience do for a living? What kinds of problems do they face on an everyday basis? Where do they typically turn for their news? How will they benefit from the content that you post?
Successful bloggers know their audience, and they know them well. Because they know their audience, they can curate tailored pieces of content that their readers want to read.
If you haven’t identified your ideal reader, it’s time to do some reflection work to figure out the niche topic you should focus on. The more you can “hone in” on who you want to write for, the easier it will be to produce dynamic blog postings.
Own Your Writing Style
Yes, semantics matter. Yes, you need to learn the nuances of headlines, keywords, and search engine optimization or SEO.
Readers are drawn by compelling headlines. It won’t matter how good you are at content writing when you fail to write headlines that sell. Headlines should be made of simple yet powerful language. As you include primary keywords in your content, winning headlines should also have keywords with high search volume. Lastly, if you’re still new to SEO, it would be smart to understand the basics such as crawl accessibility, compelling content or content that answers the searcher’s query, and keyword optimization to name a few. Creating SEO friendly posts in your blog will definitely help increase your traffic and prevent all your efforts from going down the drain.
That said, you also need to learn your style and find your voice. This takes time, and it takes practice.
Do you want to be a serious authority in your field? Or, do you want people to feel like they’re talking to an old friend over a cup of coffee?
It doesn’t matter what you choose, but you want to stay consistent with your style – that way your readers know what to expect.
Choose Enticing Titles
We’ve all heard the latest news. Most people skim articles, only reading the headlines. What does that mean for you? It means that you need to adapt to this trend and focus on creating eye-catching titles!
First, you should learn the popular headline formulas. Typical examples include starting with numbers (i.e., “5 reasons why”), starting with a ‘How To,’ or offering grand promises (i.e., “The Comprehensive Guide To…”).
You’ll also want to engage in keyword research. This research will help you determine what your audience is reading, and what keywords are ranking! It also enables you to choose which content you want to focus on.
Increase Your Traffic
Quality content will always be essential in increasing your reputation. However, you do need a strategy for driving traffic.
This includes learning:
- Blog article formatting
- Using appropriate meta tags
- Formatting headers
- Backlinking and guest posting (check out this guide from SEOJet)
- Having a social media presence
- Optimizing for speed
- Implementing a mobile-first strategy
Even though this may not directly correlate with your “writing,” it’s necessary if you want to become a successful blogger. Fortunately, there are numerous guides and resources available online for you to learn these strategies.
Final Thoughts on How To Write Better
Learning how to write better takes time, patience, and discipline. The more you practice, the better you’ll become!
Ready to start your blog? Of course, you are! Check out the ultimate guide for getting started today.