WordPress is the go to solution for creating websites and blogs on the internet today. Just looking at how many websites and blogs there are on the internet today, it’s no wonder why and how WordPress helped fuel these numbers. In short, WordPress makes it easy for anyone to go live with a site of their own, without the need to know any technical or design skills.
Not only is WordPress free and super easy tool to learn, it also has some really great built-in SEO features. In addition to the SEO tools and set up it has right out of the box, it also allows for easy one-click integration with other SEO tools as well. Of the many free and premium tools and plugins out there, Yoast SEO has to be one of the best.
Yoast SEO for WordPress Users
The importance of a good SEO title and description to your overall marketing effort cannot be emphasized enough. In fact, your descriptions and titles can help set your page apart from others and help others easily reach you via Google. With the help of YOAST, you can write a compelling title that will get you those clicks you crave for. Here are 3 ways you can get the best out of your SEO titles and descriptions.
Length of your titles
Your title should not be too long or too short. A longer title stand the risk of being cut off by Google. Basically, the ideal length of your title tag should be between 50 and 60 characters. Try as much as possible to avoid capital letters on the title.
These do not do anything significant, but they end up increasing your character space. To make sure you are in line with the title spacing, you can make use of Yoast WordPress plugin. It will help you optimize the title tag to ensure the length is within the desired level.
Keywords for descriptions and titles
Your keywords may play a more important role for your SEO than your title tags. Your title tags will even fare better when you optimize them for SEO. But care should be taken not to go overboard with the use of keywords. Google easily recognizes keyword stuffing, which may affect your credibility in a large way. Even if you have different variations of the same keywords, it may still yield a negative impact.
Instead, place the most desired and relevant keywords for the title and descriptions. Placing your keyword 2 to 3 times in your title tag or description will be too much. A single word or double word keyword should be enough.
If you want to add more keywords, it should be in the content. More important is where you place the keyword. The best place to include the keyword is at the beginning of the title. So, try to write your title in a way that the keyword appears at the beginning or as one among the first 3 words in the title. This has proven to yield better result in Google Rankings.
Avoid certain words in the title
Try as much as you can to avoid stop words in the title. Stop words like With, Was, The, Or, On, So, But, And, should be avoided as much as possible. But sometimes, you may find it difficult to write your titles without these words. When writing your titles, have this at the back of your mind to avoid them. It will help you avoid stuffing them in your title.
Having the right titles and product names on your pages is extremely important when trying to rank or sell services online. This is why Yoast SEO is so popular among WordPress-powered ecommerce sites.
However, no matter what type of blog or ecommerce site you are running, it’s always important to include action words in your titles. Words like Go, Make, Learn, Boost, Take, and Get, can draw some actions from your readers. These words will help your readers know the type of content your title is all about.
For instance, “Get” denotes that some sort of service awaits them. “Learn” in your title tells the reader there is an educational experience waiting for them on the page. So, some titles can actually explain better to your audience what they should expect from your content even before they click. This will encourage better click through rates.
How to Rank Higher with Yoast SEO Powering Your Site
Now that you’ve had a chance to take a look at some of the most effective ways to start using Yoast SEO to improve titles, descriptions, and keywords for your site — it’s time to put those tips into action!
If you haven’t already, download Yoast SEO for WordPress right now. All you need to do is click the ‘Plugins’ tab within WordPress, and then search for “Yoast SEO’. Click the ‘install’ and ‘activate’ button, and you are good to go.
For anyone that already has a blog that is currently ranking in Google, be sure to compare your site rankings before and after using Yoast SEO.