Some of the best bloggers in the world work in the entertainment industry. If you want to stand out in this niche, you need to bring your A-game. Writing dry, generic content doesn’t cut it.
Do you need a little inspiration to start an entertainment blog? The best place to start is by looking at other successful blogs in this niche. Bravo Blogs is hands down one of the best. Let’s take a look at what they do and why it works so well.
How Bravo Blogs So Well with Reality TV Shows
We’ve taken a long look at the blog posts on Bravo TV to see what they do so well. Here are some of my findings.
They Are Great at Creating Content Around Current Events
Current events are great for grabbing attention and Bravo Blogs uses them to full effect. Here are a couple examples:
- Miley Cyrus, Leonardo DiCaprio Pledge Over $1 Million to Help Hurricane Harvey Victims
- Bethenny Frankel Will Help Out Hurricane Harvey Victims By Heading to Texas “Shortly”
Hurricane Harvey is very topical today, so these posts got a lot of buzz. Plus, people want to hear what their favorite celebrities are up to in their personal lives.
Since the posts are topical, they often show up in Google News, which is great for getting traction.
Housewive Blogs are Dominating Bravo TV Blogs on Google
If you were to visit Google and search for “bravo blogs” you are going to find one for nearly every television and reality show they have on their network. However, what you are also going to find is that the “Housewives” series dominate their blog network in terms of traffic, content and user searches. You can see three of the top listings in Google for “bravo blogs” below… and guess which three they are.
The longest running Housewives series on Bravo is the “The Real Housewives of Orange County”, so it probably makes sense that their individual show blog is getting the most traffic and attention. You can click here to visit that blog.
In addition to searching the Bravo Housewives blogs in general, you can also search through articles and blog content based on who wrote them, and which cast member it was. You will see the author name right below each of the post titles, and also have the option to simply click on any of the cast members through the right side menu, which looks like the area below.
Bravo Includes the Reader within Content Titles
Too many bloggers follow the template their high school English teachers showed them. They write too much content in the third-person, which doesn’t engage people online. You need to follow a different script when you are blogging about TV shows and celebrities.
Bravo bloggers break this rule wide open, which is one of the reasons their content does so well. When they write articles about a new episode, one of their readers’ favorite characters or an actor’s personal lives, they often craft their title to make the reader feel included. Their titles are even more engaging when they write general interest pieces.
Here are some examples:
- Now You Can Be Pampered Like Odd Mom Out’s Candace with PRIV
- Your First Look at the New Season!
- Did You Catch the Easter Egg in the ‘Odd Mom Out’ Premiere?
The use of the word “You” makes the titles work great. The readers feel included, which helps prompts them to click through the article.
Only the Best Images Appear on Bravo Blogs
Over the last few years, blogging has become far more visual. You need high-quality images to get your content to stand out. This is probably truer with entertainment blogs than any other niche.
Bravo selects images for its blogs very carefully. Most of the pictures are of attractive female stars that are looking at the camera. This another great way for them to grab readers’ attention and make them feel engaged. After all, who doesn’t want to read a post with a picture of a cute woman smiling at them?
This can clearly be seen when you visit the main Bravo Blog, which is loaded with not only professional photos and screenshots from the shows, but also images and photos that grab people’s attention and can relate with.
Posts Often Ask Nonobvious Questions
Prompting readers’ curiosity is a great way to draw them in. This is another strategy that Bravo bloggers do so well. Here is a great example:
- What Exactly is “Tax Day for Your Cans”?
There are a number of possible answers to this question (some of which aren’t PC enough to mention). It elicits enough curiosity for the reader to need to click the post and find out.
Bravo TV Makes Great Use of Show Quizzes
Online quizzes are all the rage these days. Bravo TV has developed a lot of them and they get a lot of visibility on social media. Here are some of their most popular quizzes:
- Quiz: What Celebrity Travel Buddy Are You?
- Quiz: Which Real Housewife Are You?
- Play The Hardest ‘Walking Dead’ Quiz You’ll Ever Take
You can see some of the quizzes and fun games available on the Bravo blog here, and in the screenshot below.
It is easy to see why these quizzes are so popular. Who doesn’t want to find out which celebrity they would pair with?
Bravo Blogs Regularly Publish New Content
Bravo publishes at least a dozen posts a day on their site! Talk about dedication!
If you’d like to create an entertainment blog of your own, this is something that you should definitely consider as well — however, keep in mind that Bravo also has a full editorial, content creation, and media team to help build and promote their site.
Most Popular Reality Shows and Stars on the Bravo Blog
One of the greatest things about the Bravo blog is that each of the popular television shows on the network actually has its own subsection of the site. This is great for anybody that wants to get the latest news and gossip on their favorite reality show but also not have to read through a bunch of other content and shows as well. Below you will find a list of the most popular reality shows and celebrities featured on the Bravo blog.
Let’s for once not forget about the most talked about American reality television series, the most indelible ‘Vanderpump Rules’. The irreproachable spin-off of the ‘The Real Housewives of the Beverly Hills’ debuted in January 2013. Leaving its super great audience jittery last season, Lisa Vanderpump and Scheana Shay along with their wonderful crew are all set to raise their glasses once again with season 6 airing on December 4th, 2017.
THE REAL HOUSEWIVES OF ATLANTA
Drama and ‘The Real Housewives of Atlanta’ are almost synonymous. Set in the alluring backdrop of Atlanta, relationships take an eminent position in the lives of the young, entrepreneurial and gorgeous women. The upcoming season with Kim Zolciak back is going to be a lot spicier. With love lives of the housewives dwindling, the ladies are yet again primed to fiddle with the ups and downs on personal and professional front.
THE REAL HOUSEWIVES OF BEVERLY HILLS
The rip-roaring reunion of RHOBH in season 7 is still afresh in the hearts of all. The gang of well-heeled ladies are already being pumped for season 8 and sure are desperate to have their classy and extravagant lifestyle followed. With Lisa Rinna already enraged while boozing out in Berlin, the audiences are, without any doubt, yearning for what’s more in store for them.
Exclusivity contours Bravo’s pulp soap Southern Charm. The sad news of Landon Clements exit is already making rounds of the virtual world but the Charleston singles are hitherto pursuing professionalism without letting it meddling with the personal forum. Leave no stone unturned to get charmed with this scandalous chronicle with 37 episodes, season finale reunion, and genteel characters. Just because the Gentry Bar and Grill is closed, doesn’t mean the charismatic gentlemen and southern belle are a passé too.
DON’T BE TARDY
Watch the ever growing family of Kim Zolciak and Kroy Biermann on Bravo’s sitcom Don’t be tardy. Everyone sure did enjoy the scenic landscape of Venice in the third episode of the latest season but let’s not just forget about Kim asking her dear hubby to renew their marriage vows. A lot has evolved during the course of the show, undoubtedly. With the Biermanns having undergone an intense emotional setback with Kash being bitten by a dog, all we can hope is that the party’s not yet over for the tardy.
THE REAL HOUSEWIVES OF ORANGE COUNTY
This reality television series inspired by fiction sitcoms Desperate Housewives and Peyton Place showcase the conducts of upper-class women residing in plush and wealthiest territory. Already with 12 seasons in its kitty and entrepreneur Vicki Gunvalson taking rounds of appearances is all one could ask for. With the totally perfect and lustrous lifestyle of the gorgeous ladies, they are naturally entitled to heavy shopping, dancing, and unlimited booze.
Every coin has two sides. Living life king’s size unquestionably is luxurious but is riding 100 metres yachts fun as well? Bravo franchise Below Deck outlines the opulent lifestyles of young, free-spirited and entrepreneurial pneuma of crew members working abroad in million dollar yachts. Besides keeping their personal and professional forum well defined, the crew is always striving hard to meet the ever-changing desires and needs of their clientele.
THE REAL HOUSEWIVES OF NEW YORK
The reality television series ‘The Real Housewives of New York’, popularly known as RHONY, premiered in March’ 08. Starring the popular cast of Luann de Lesseps and Bethenny Frenkel, this Bravo series currently in the ninth season was put forward as the second installment of the very famous ‘The Real Housewives’ franchise. Revolving around the lives of women in Manhattan the show doesn’t fail to provide its fair share of catfights, a cold war and, of course, alcohol.
GIRLFRIEND’S GUIDE TO DIVORCE
With 94 percent of people admitting to having liked this show at once, Abby McCarthy, doubtlessly, lets you fall head over heels in love with her. The career of an established author of self-help book series comes to an abrupt standstill after divorce from her husband. By now the world has already learned of her failed marriage. Embarrassed and hopeless, Abby runs from pillar to post seeking advice from her friends.
SHAHS OF SUNSET
‘Shahs of Sunset’ pursues the splendidly magnificent life and style of Persian American group of youngsters. Following their dreams and actively participating in social gathering sure does come with the responsibility of keeping the family name and traditions untarnished. Also, with their parents’ pressure mounting to settle down within their community, these free spirits have to find a way or make one.
How Can You Create an Entertainment Blog of Your Own?
There is no shortage of entertainment blogs on the Internet. You are going to have some stiff competition so you will need a great game plan. Here are some tips to follow if you want to successfully become a gossip blogger.
Make Content Personal
When people read entertainment blogs, they don’t want a regurgitation of the most recent episode. They want to feel included. Structure your headlines and content with first-person pronouns. Ask questions that relate to the reader.
“What are your thoughts about the most recent episode of Gilmore Girls?” would be a great example.
Try to Cater to Every Demographic (Unless Your Strategy is Geared Around One Group)
The great thing about the entertainment niche is that you can engage with many different types of readers. Men, women, children, and seniors are all interested in reading about new shows.
If you are running a blog for a specific audience (teenage boys), then you will obviously write all of your posts for them. Otherwise, try to make your content appealing to everyone. Don’t offend anyone with your posts, but make sure it is interesting to every potential reader.
Bravo does a great job of this with their posts. Many of their posts have a slight sexual connotation that appeals to male readers, without offending their female audience. They also use attractive pictures of female cast members in most of their posts, which is another great way to engage with people.
Choose Images Wisely
When it comes to entertainment blogging, your images are possibly even more important than the posts themselves. You need to choose the very best pictures for every post. It is a good idea to split-test different types of images to see what works the best.
In some niches, readers may be happy to stop by once a week or so. Many people like following economics, but they are not going to read blog posts about it every day.
This isn’t the case with entertainment blogging. Readers are obsessed with their favorite shows, so you need to give them lots of content.
How to Start a TV or Entertainment Blog in the Next 10 Minutes
When it comes to entertainment and celebrity gossip, there is no shortage of content on the internet — or for people looking for such information. Everyone loves juicy celebrity gossip and discovering what’s going on in the lives of the 1% around the world.
It’s one thing to watch and talk to your friends about the shows, but it’s another to have a blog and actually create something that you own and can build up over time. This is what Perez Hilton did with his blog, which is now generating millions of dollars monthly!
If you’d like to get started with a celebrity gossip or entertainment blog of your own, right now is the best time to get started and I want to help you by walking you through the complete process. Best of all, it takes less than 10 minutes to get up and running.
If you’ve never had a website or blog before, you might be wondering what the process is to get started. The good news is that there are no technical skills or pre-requisites required. All you need to do is set up a web hosting account with our recommended web host Bluehost. You will also get a free domain name at the time of sign up.
Once this is done, you will then have a fully functional WordPress up and running in just minutes. There is no need to download or install any software.
It’s actually even easier than that. Thanks to our partnership with Bluehost, we are able to not only offer 60% off their web hosting packages (which costs just pennies per day), we can also offer a free domain to anyone who starts a blog from this referral link. Bluehost is one of the most respected names in web hosting and they also offer one-click WordPress installation, which means you won’t even need to do anything after signing up. WordPress will already be set up and ready for you to use.
With the world of entertainment and reality TV growing stronger all the time, right now is the perfect time to launch an entertainment or celebrity gossip blog of your own. All you need to do is pick a show, personality or entertainment industry to get started with, then simply start blogging! It’s really that easy, and new people are going live with fun and personal blogs of their own daily.
To learn more about the blog setup and content creation process, be sure to visit our main page tutorial at blogging.org.