What would happen if you wrote an article and Moz wrote about the same topic? Which post will rank higher?
Your blog or Moz? Obviously, Moz!
Because it is popular. But why is it popular? Why would people prefer Moz over your blog?
You are a terrific writer. And so are the writers of Moz. But why does Moz still have the upper hand?
You are absolutely right. It will receive more traffic just because it is an authority.
But why would you want to stay behind? Don’t you want to run an authority site, too?
This is it. Stop hunting and start implementing.
Read this post from top to bottom and kick me with a steel boot if you don’t learn to build an authority site at the end of this.
First, what is authority? Why does it matter?
In the dictionary, [au·thor·i·ty] noun: the power to influence or command thought, opinion, or behavior.
This means that if you have authority, you can influence the actions your audience take. In other words, you have the power to alter their behaviors.
This could help you:
- get more comments
- get more shares
- get more people to recommend you to their friends (which has a multiplier effect with your authority)
- get more money as an affiliate. People will trust your opinion and buy what you recommend for them (but don’t just care about money, as this will make you lose your audience).
- get more clients with higher rates. You’ll never need to hunt for clients. They’ll try to hire you with higher price.
- sell more of your products at higher prices. This is the best part: You’ll be able to earn money from a course or whatever product you create once you create it. No more work from you.
- get people begging to partner with you. This could make a huge shift in your business. Want proof? See how Copyblogger evolved from being an informational company to being a software company. All this — and Brian Clark can’t code. He built the audience and others asked to partner with him.
- make Google see you as an authority, send you traffic, and rank you higher for competitive keywords.
- and many more.
Authority online is really effective. It’s what will make you stay past any Google update and any drop in traffic. There will be people who see you as an authority and will get more people on your way.
They’ll pay you higher than others because you have authority.
You should do your best to build your authority online.
The question now is HOW.
In this article, you’re going to discover 9 super simple tips to boost your authority online.
1. Have a USP that kills
Not sure what a USP is ?
USP is short for Unique Selling Proposition .
According to Kissmetrics, USP is the factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition .
To put it simply, you’ve got to offer something that your competitors don’t have. That is what attracts people to your site, isn’t it ?
If you offer the same thing as others, why would they even visit your site? They’ll settle for others.
Settled just for a USP? Why don’t you think of two USPs?
One short, and one long: a short one for people who just want to have an insight of your blog, and a long one for people who want to know what sets you apart from others .
Killer idea, isn’t it ?
- Copyblogger will help you in finding your winning difference.
- Think Traffic has 10 Examples of Killer Unique Selling Propositions on the Web
2- Teach and then sell
Lots of people have this misconception that after writing a couple of posts, you can then just start selling your content .
But that is not the case.
You need to teach something valuable to people. They wouldn’t like to feel being sold to. So never ever sell content in the beginning .
Try to give them as much free stuff as possible which will ultimately make them pull out their wallets to buy your stuff .
3- Show ‘em the basics “Cornerstones Content”
How do you expect people to buy your stuff, share your content and leave their thoughtful comments when you don’t have anything to show .
You need to have some basic content that will act as pillars for your blog.
Why do you think all the authority blogs have heaps of posts?
You understand me, right?
4- Your headlines must really hook ‘em
Are you a regular reader of Copyblogger?
If yes, then you know why you love it, right?
Yes, apart from the content, Copyblogger has some of the best in class Titles.
Did you know that the first thing a new visitor looks out for is the title of the latest blog post? And that there’s a 99% chance that he/she will click the post if the title is attractive?
Now that is a new fact, isn’t it ?
One simple trick you can deploy to increase the effectiveness of your headline is to copy another headline formula that worked, and make it related to your post.
Here are few formulas that work, from Copyblogger itself:
- The Secret of [blank]
- Here is a Method That is Helping [blank] to [blank]
- Get Rid of [problem] Once and For All
- Now You Can Have [something desirable] [great circumstance]
- What Everybody Ought to Know About [blank]
Jon Morrow has compiled a list of 52 formulas you could apply today. Check out his report Headline Hacks.
5- Network with influencers
To be an authority, you need to talk to the authorities.
Yes, it is true. You cannot be an authority without having a good, healthy relationship with other bloggers (the other authorities).
By networking, I don’t mean spam their inboxes. You need to build relationships smartly.
Here are a few posts to help you build relationships the right way with big players:
- How to Build Relationship with Top Bloggers in your Niche
- How to Build Relationship with Top Bloggers in your Niche, Part 2
- How to Build Relationship with Top Bloggers, Part 3
6- Don’t Forget: “Money is in the list”
When people subscribe to your mailing list, they want to hear more from you.
This can be a great way to build your authority.
But don’t buy lists.
Buying lists may destroy your authority because people don’t want your stuff.
The point is to get high quality visitors, turn them into subscribers and start engaging with them and giving them high quality content to build your authority.
7- Have a high quality design that Google and readers love
Another common thing which can be noticed with all the authority sites is that all of them have designs that shock you.
They are easy to navigate and clutter free. Plus, they have the correct structure that Google wants.
So what are you waiting for?
Go buy a framework like Genesis or Thesis. Or if you’re loaded with cash, you can go for a custom design.
8- OOPS… SEO is still alive, so take care of it
SEO is still alive … And will continue living till the end of the Internet.
You’re supposed to take good care of it. You can’t be an authority without having basic SEO knowledge. You need to learn things like Title Tags, Meta Description and Keyword Research.
The most important part of SEO is to get links and shares … high quality ones only. This tells Google that people are enjoying your post.
It’ll give your post a much-needed boost in rankings.
After that, you could use tools like Scribe to optimize your content for more search engine visibility.
SEO is simple and not complex as many bloggers know. Here’s what to do:
- Install a clean theme that is user-friendly.
- Create high quality posts that your audience want
- Get links and shares by doing blog outreach for big blogs
- Optimize your post by Scribe.
- Create more posts.
It’s that simple. These steps are enough to get you way above 99% of your competition.
9- Lead your tribe to success:
When you become an authority, you become a leader. And leadership involves great responsibility.
Authority can build trust, respect and admiration.
When your tribe follow your advice and then gain success in whatever they wanted to do, this will skyrocket your authority.
It’ll increase the people in your tribe, and they’ll be more loyal to you.
And make that a mission for each post/product you create after that … lead your tribe to success.
It’s time to build your authority:
You’re now hooked by this authority thing.
You know that it works.
You know what you should do to become authority.
So what are you waiting for?
Take action and start a blog today.
You can really achieve it with some hard work. You know the direction…
You have a blueprint for what to do. All you need is to start doing. Authority is going to stay forever.
And if you want to continue in the internet space with all the evolutions happening, you need to take action and build your authority.
Tell me in the comments what frustrates you most. I’ll be hanging around here.