Having an online presence is extremely important, and something that has a web site or blog can definitely help with. There are currently over 1 billion sites on the internet today and 300 million of them are blogs. In this article we are going to cover some of the key factors that help sites and blogs get ranked and noticed, while others seem to get lost and never see the light of day. After all, what good is having a site if no one is going to see it?
The important thing to remember is that no matter how many blogs or web sites there are on the internet, there is always going to be more than enough people to view these sites and also ways to get your site exposure. In the end, the content on your site is extremely important, but so is making sure these four components play a part in your site building and marketing as well.
Website / Blog
It’s 2015—every business simply must have a website or a blog. It doesn’t matter whether you are a local hair stylist or a global market place for tennis shoes. It can be extremely basic, but it should contain the fundamental information for existing- as well as potential customers’ needs. Building a website is relatively easy as there are numerous outlets that offer a variety of templates. Not all providers include email addresses, so make sure you opt for one that ticks this box—something along the lines of this deal seen on 1&1 —and you’ll be on the right track. In addition to this, your Web hosting package and domain name are also of paramount importance. Remember these basics and your online presence will look a lot more coherent, and therefore more professional, to all who come across it.
According to the Independent, half of the world’s internet users have a Facebook account. And more than half of them access their account every single day. The message is pretty straightforward: You need a presence on social media. Facebook and Twitter are useful for almost all businesses. The other platforms are more niche, which means they can either be exactly what you need or plain useless for your needs. Do your research on what’s what.
If you aren’t sure how you should be using social media to grow your brand or personal presence online, here’s a good article to help.
Search Engine Optimization
Search engine optimization (SEO) is the concept of improving your website, content, keywords and in/outbound links to rank higher in the search results. If you aren’t currently ranking on the first page of Google for your target keywords, you might as well not rank at all.
Research has found that almost 89% of consumers partly base purchase decisions—whether it’s a product or a service—on information they found via search engines. This means if you can only be found on page 132 of Google search results, it’ll be quite tough to get a proper slice of the pie. There is a lot of information on the internet about how and how not to convince search engines that you are important. For further reading and a few examples on the matter, cast your eye here, and here.
Content with a Purpose
Another great way to grow your presence and authority online is to create content that provides value. Of those billion sites that are currently on the internet, a great majority of them are filled with spam and junk articles that mean nothing. Put the time and effort into your web site, it’s designed and especially it’s content and you will see more people following your brand, sharing it with others and linking to it as a reference on other sites.
To learn more about creating high-quality content, check out this resource.
Grow Your Presence with a Website or Blog
No matter what your brand or business is currently doing online, it’s important to always focus on where you are being seen, who is saying what about your brand and how you can create content that caters to your audience. All of this is crucial to establishing a respectable online presence.