Google Analytics is an excellent free web analytics tool. But there’s something that few marketers are aware of: Did you realize that you can still use Google Analytics to track keyword rankings? All users have access to this keyword ranking data. In this post, we’ll walk you through the procedures of analyzing your site’s keyword…
Companies looking to optimize their digital performance and accelerate growth need market intelligence about competitors, and this is especially true when focusing on web sites and online reach. In order to be successful, it is crucial to understand how competitors target their audiences, interact with users, while also knowing their best traffic sources and market…
Search engine optimization (SEO) is one of the strongest marketing tools and it can be a great business opportunity. With more than a billion different websites and blogs on the internet today, everyone is trying to rank on that elusive first page of Google. For some, it might be a dream come true and pure…
If your business has a website, and you use that website to reach potential users or customers, then search engine optimization will always play a role in your business plan. The old adage — if you build it, they will come — simply does not hold true when it comes to search engine rankings. You…
There are a wide variety of SERP checker tools that are currently available and suited to most needs. The challenge is that there are so many that you’re spoiled for choice. Perhaps you’ve also heard many internet marketers and SEO analysts talk about improving their SERPs, and wondered how you could do the same. If…
Despite the apparent benefit of SEO, only 36% of small businesses had invested in search engine optimization as per a 2019 survey. Most of these companies focused solely on social media marketing and mobile-friendly websites. SEO is quite broad, and using your in-house team might not do the trick. Fortunately, SEO professionals can transform your…
Did you know that the average website gets fewer than 20 visits a month? Some of these sites were meant to be shared with a small number of clients, but many were made by aspiring bloggers that can’t get them off the ground. We live in a generation that is fast-paced and innovative. With many…
As an SEO specialist, you know how important SEO is in your professional life, especially if the chosen tool can save you a ton of time. And Linkody is one of those tools. About Linkody Imagine a situation where you are creating link building campaigns for your clients or for yourself. How do you track…
If you want to make your blog stand out online, learning the ins and outs of Search Engine Optimization, or SEO, is non-negotiable. Every piece of your blog content contributes to your overall SEO score. Content is king, which is why blogging and SEO go hand-in-hand. SEO can involve complex site restructuring and many…