Constant Contact is a full-featured email program that will help your business reach its goals. It is not only a great email marketing platform but also has a wide range of email templates that you can use to promote your brand. In this post, we’ll take a look at some of the critical features of Constant Contact and how it works.
Summary of What Constant Contact is and How it Works
Constant Contact is a complete email marketing strategy platform that helps you to streamline your email strategy plan into one simple-to-use system that allows you to market to your target audience with automated features and components.
The automated features alone allow you to create a multi-faceted email marketing campaign with several design options. Some of the most significant ones are listed below:
- Simple, customizable templates
- Contact management tools
- Tracking tools report
- PLUS features with online surveys, trackable coupons, and more
Templates and Design Options within the Constant Contact Platform
One of the biggest advantages of the Constant Contact platform is the wide variety of templates available for your design. Below is a partial list of some of the most popular design templates that you can choose for your email campaigns.
1. Donation Design
This design provides a way to make donations quickly and easily for your charity or fundraising cause. Donations can be made easily through the online template and design that allows you to integrate it into your mobile or desktop applications easily.
2. Holiday Party
If you are planning a holiday party soon, this template is a good one to use. The holiday party theme can be customized to go with any holiday theme and nationality. It can include any fonts and other aspects, as well to enhance your brand and your purpose.
3. Meditation Design
If meditation is a part of your online business, this design will work well for you. It comes complete with all of the components of a meditation design that you need to draw your customers in. Your website represents your brand to both new and current customers. So you need to make sure it reflects the niche area that you are promoting. With this design, you will establish credibility with your meditation audience and establish rapport with your desired clientele.
4. Fashion Products
If fashion is your game, you will need to have a keen fashion presence on your website. Using the fashion products template will allow you to focus on your brand with a strong fashion presence. This is just one of many different templates that will enable you to create a fashion presence on the web through your eCommerce site.
5. Real Estate Design
Another popular design is the real estate design template. This template allows you to create a compelling real estate platform with a variety of template ideas, colors, and shapes. The example on the website features a house in the background and a bird on the top with an attractive logo featuring a twig.
Examples of Best Templates for Different Brands and Ideas
There are many different ideas you can use for your brand on the Constant Contact platform. Below are some of the most prominent ones that are featured on the website.
1. Hotels and Accommodations
One of the professional templates you can use on the Constant Contact platform is the Hotels and Accommodations template. This is great to use for any industry involving hotels and other types of accommodations such as resorts and other areas of the hospitality industry.
2. Consulting and Training
If you are in the consulting and training industry and your business is helping people realize their life goals or helping to improve their business, this template will work for whatever you want to use it for. Training can be included within this template, and you can promote your educational webinars or other events within this platform. Highlighting recent projects can be done all within this template, and you can share news and commentaries that are related to your field, as well.
3. Arts, Culture, and Entertainment
For the art-specific genre or any industry that falls into the culture and entertainment category, this is a good choice. Your email marketing campaigns can be created quickly and easily through this platform. You can announce a fundraising event and show what is happening in your industry or art culture in your area. Feature staff members or activities that are coming up soon while showing off the educational opportunities that you can get into.
4. Education (Primary/Secondary)
For the education professional, teacher, or educator, this template design will work nicely for you. For educators in the early grades, you can share class news as well as happiness or wellness tips, and more. Promote upcoming events such as PTA events and sporting events. It’s also easy to create mobile-friendly content for your brand within this simple template, as well.
5. Legal Services
If you are in the legal services category, you’ll be able to serve as a mentor or consultant within the platform to answer questions from customers and potential customers. You can announce legal news and provide commentaries on your area of legal expertise. You’ll also like the professional-looking template that can be easily integrated into your website to communicate trust and expertise in your area.
Additional Features of Constant Contact
In addition to all of these robust features, Constant Contact also has a wide variety of other features that you can choose from. Some of the best ones are listed below:
- Email Templates
- Email Editing Tools
- Image library and file hosting
- Newsletter design tips
- List building tools
PLUS Features also allow you access to other tools such as:
- Event Marketing
A complete list of the programs and features available on the Constant Contact site can be found at https://www.constantcontact.com/email-marketing
Creating an Account to Access All Email Templates
To access all of the email marketing templates, you’ll need to create an account on the Constant Contact site. Go to the main site and look for the orange sign in the upper right corner that says, “sign up for free.”
This will take you to the signup page, and you’ll be given access to all of the free features for your 60-day trial. This process will also allow you to access all of the email templates within the system on the Constant Contact site.
Check out all of these features when you are looking for email marketing strategies and tools to decide which ones will work best for you.