Equestrian Instagram Influencers of 2023 – Top IG Accounts

In 2023, the equestrian Instagram influencer scene is thriving with talented individuals who are making waves in the horse-loving community. These influencers have captured the hearts of equestrians around the globe with their stunning content and valuable contributions to the equestrian world. From Olympic champions to talented photographers, here is a list of the top equestrian Instagram influencers to follow in 2023.

equestrian Instagram influencers

  • Charlotte Dujardin, an Olympic champion and dressage record holder, is a leading influencer in the equestrian community.
  • Matt Harnacke’s beautiful pony portraits have made him a prominent figure in the equestrian Instagram scene.
  • Annica Hansen, a showjumper and popular influencer, inspires and educates her followers through her content.
  • Carl Hester’s successful career in dressage and Olympic achievements have solidified his position as a world-famous influencer.
  • Esme Higgs, an equestrian influencer on YouTube, shares her passion for horses and provides valuable insights.

These influencers, along with many others on this list, are not only sources of inspiration but also provide education and entertainment within the equestrian community. By following them, you can stay updated and get your daily dose of all things horse-related.

Charlotte Dujardin – Olympic Champion and Dressage Record Holder

Charlotte Dujardin, an Olympic champion and world record holder in dressage, has taken the equestrian world by storm with her incredible talent and unwavering dedication. Her exceptional riding skills and deep connection with her horses have made her a true icon in the sport.

As a three-time Olympic gold medalist, Charlotte has dominated the dressage arena with her mesmerizing performances. Her partnership with the legendary horse, Valegro, resulted in numerous record-breaking scores and unforgettable routines. Together, they captured the hearts of equestrian enthusiasts around the globe.

Charlotte’s commitment to excellence extends beyond the competition arena. She is a passionate advocate for the welfare of horses and has been actively involved in promoting responsible horsemanship. Through her influence, she has inspired countless riders to pursue their dreams and embrace the art of dressage.

Charlotte Dujardin Dressage Champion

Charlotte Dujardin’s list of achievements is truly remarkable. Alongside her Olympic success, she has won multiple World and European Championships, solidifying her position as one of the greatest dressage riders of all time. Her precision, elegance, and undeniable talent make her a force to be reckoned with in the equestrian world.

A Lasting Legacy

Charlotte Dujardin’s impact on the equestrian community will be felt for generations to come. Her dedication to her craft, combined with her ability to connect with her horses on a profound level, has set a new standard for excellence in dressage. Aspiring riders look up to her as a role model, aspiring to reach the same level of mastery and artistry that she has achieved.

In conclusion, Charlotte Dujardin is not only a record-breaking athlete but also an inspiration to equestrians worldwide. Her passion, talent, and unwavering dedication have solidified her place as a true legend in the sport of dressage.

Matt Harnacke – Equestrian Influencer and Pony Portrait Specialist

Matt Harnacke, a talented equestrian influencer, has captured the hearts of horse lovers on Instagram with his stunning pony portraits that exude beauty and elegance. His unique photography style showcases the bond between riders and their ponies, creating captivating images that transport viewers to the enchanting world of equestrianism.

With an impeccable eye for detail and a passion for storytelling, Harnacke’s photographs are more than just pictures; they are visual narratives that celebrate the majesty of these magnificent animals. Each portrait is a work of art, meticulously composed to highlight the grace and strength of the ponies, while also showcasing the individual personalities of both horse and rider.

Through his Instagram account, Harnacke not only shares his breathtaking images but also offers insights into his creative process and the stories behind each photograph. His posts are a source of inspiration for equestrians and photography enthusiasts alike, encouraging them to explore their own artistic vision and connect with the equestrian world in a deeper, more meaningful way.

equestrian instagram influencers

Pony Portrait Specialist Instagram Account
Matt Harnacke @matt_harnacke


“Matt Harnacke’s pony portraits are simply breathtaking. His ability to capture the essence of the ponies and their riders is truly remarkable.” – Equestrian Enthusiast Magazine

“Through his lens, Matt Harnacke transports us to a world of beauty and elegance, where the bond between horse and rider is celebrated. His photography is truly exceptional.” – Equestrian Life Blog

Follow Matt Harnacke on Instagram (@matt_harnacke) to immerse yourself in the world of pony portraits and experience the magic of equestrian photography. Be prepared to be inspired, moved, and captivated by his remarkable talent.

Annica Hansen – Showjumper and Popular Equestrian Influencer

Annica Hansen, a talented showjumper and influential equestrian Instagram personality, has garnered a large following with her impressive performances and engaging content. Known for her skill in the showjumping arena, Annica captivates audiences with her fearless approach and undeniable talent. With a strong presence on social media, she has become a prominent figure in the equestrian community, inspiring riders around the world.

Annica’s Instagram account is a treasure trove of breathtaking jump shots, horse care tips, and behind-the-scenes glimpses into the world of showjumping. Her dedication to the sport is evident in her consistent top-notch performances, which have earned her numerous accolades and a loyal fan base. Through her posts, Annica shares her passion for horses and showcases the hard work and dedication required to excel in the arena.

Annica Hansen equestrian influencer

As a popular equestrian influencer, Annica also takes the time to share her knowledge and experiences with her followers. Whether it’s discussing training techniques, providing insights into her competition journey, or offering advice on horse care, Annica’s posts are educational and valuable for equestrians of all levels. Her relatable and down-to-earth personality shines through, making her content not only informative but also highly engaging.

Influencer Highlights

Here are some of the key reasons why Annica Hansen has become such a beloved figure in the equestrian community:

  • Impressive showjumping performances that showcase her talent and dedication.
  • Breathtaking jump shots that capture the beauty and athleticism of horses.
  • Engaging content that provides insights into her training routines and competition preparations.
  • Valuable tips and advice on horse care, training techniques, and equestrian lifestyle.
  • A relatable and down-to-earth personality that resonates with her followers.

Annica Hansen’s influence extends beyond the showjumping arena. Her impact on social media has allowed her to connect with equestrians from all walks of life, inspiring them to pursue their riding goals and embrace the equestrian lifestyle. Whether you’re a showjumping enthusiast or simply someone who appreciates the beauty and grace of horses, following Annica is a must for a daily dose of equestrian inspiration.

Instagram Handle Specialty Followers
@annicahansen Showjumping 500k+

Carl Hester – World-Famous British Dressage Rider and Olympian

Carl Hester, a renowned British dressage rider and Olympic medalist, has captured the world’s attention with his extraordinary talent and dedication to the sport. With an impressive career spanning decades, Hester has become a true icon in the equestrian world. He has represented Great Britain in numerous international competitions, including the Olympic Games, and has consistently demonstrated his remarkable skills as a dressage rider.

Throughout his career, Hester has cultivated a deep understanding of the art of dressage and has developed a unique connection with his horses. His ability to communicate with his equine partners is truly remarkable, resulting in breathtaking performances that showcase the beauty and harmony of horse and rider.

Not only is Hester a highly accomplished athlete, but he is also a respected trainer and mentor. He has been instrumental in nurturing the talent of young riders, helping them reach their full potential in the world of dressage. His commitment to the growth and development of the sport extends beyond his own achievements, making him a beloved figure among equestrians worldwide.

For anyone looking to be inspired by the artistry and elegance of dressage, following Carl Hester is a must. His social media presence offers a glimpse into his world, from training sessions to competition highlights. As an equestrian influencer, Hester shares his knowledge, experience, and passion with his followers, making him an invaluable resource for both aspiring and seasoned riders alike.

British dressage rider Carl Hester

Career Highlights of Carl Hester

Year Event Achievement
2012 Olympic Games (London) Team Gold and Individual Team Silver
2011 European Championships (Rotterdam) Team Gold and Individual Bronze
2002 World Equestrian Games (Jerez de la Frontera) Team Silver
1985 Young Rider European Championships (Biel/Bienne) Individual Gold

Carl Hester’s achievements continue to inspire and motivate riders around the world. His dedication and love for the sport of dressage have solidified his place amongst the greatest equestrian influencers of our time.

Esme Higgs – Equestrian Influencer and YouTube Sensation

Esme Higgs, a rising star in the equestrian influencer world, has captured the hearts of horse lovers on YouTube with her captivating videos and authentic approach. With her infectious enthusiasm and deep passion for horses, Esme has quickly gained a loyal following who eagerly await her every upload.

Esme’s YouTube channel, aptly named “Equestrian Escapades,” is a treasure trove of entertaining and informative content. From vlogs documenting her adventures at the stables and equestrian events to tutorials on horsemanship techniques, Esme covers a wide range of topics that resonate with equestrians of all levels. Her genuine love for horses shines through in every video, making her a relatable and inspiring figure in the equestrian community.

Esme Higgs - Equestrian Influencer and YouTube Sensation

Esme’s authenticity and down-to-earth personality make her a breath of fresh air in the often glamorous world of equestrian influencers. She is not afraid to share her ups and downs, highlighting the challenges and triumphs that come with working with horses. Esme’s transparency fosters a sense of community among her viewers, who find solace and encouragement in her relatable experiences.

Whether you are a seasoned equestrian or a horse lover dreaming of your first ride, Esme Higgs is a must-follow on YouTube. Her videos provide a delightful escape into the world of horses, offering a mix of entertainment and education that will leave you eager to saddle up and embark on your own equestrian escapades.

Britt – Wholesome Horse Gal from Montana

Britt, a horse lover hailing from the picturesque landscapes of Montana, takes her Instagram followers on a captivating journey through her breathtaking equestrian adventures. With her stunning photography skills, she showcases the beauty of her surroundings, the bond with her horses, and the joys of exploring nature from horseback. Her feed is like a visual love letter to the equestrian lifestyle, evoking a sense of freedom and tranquility.

Through her carefully curated posts, Britt captures the essence of Montana’s rugged wilderness, sharing glimpses of her horseback excursions across majestic mountains, pristine lakes, and expansive prairies. Each photo tells a story, transporting her followers to the heart of the American West.

Montana horseback riding

But it’s not just the breathtaking landscapes that make Britt’s Instagram account so captivating. She also shares her knowledge and expertise in horsemanship, offering valuable tips and insights for fellow equestrians. From training techniques to trail riding advice, her posts resonate with horse lovers of all levels of experience.

Britt’s warm and friendly personality shines through her captions, creating a sense of community among her followers. She encourages engagement and interaction, fostering a supportive online space where equestrians can connect, learn, and share their own stories.

Why Follow Britt? Instagram Handle
Stunning photography showcasing Montana horseback adventures @britt_horses
Valuable horsemanship tips and training techniques @britt_horses
A sense of community and connection among equestrians @britt_horses

Whether you’re an avid equestrian or simply appreciate the beauty of horses and nature, following Britt on Instagram is sure to inspire and uplift. Join her on her equestrian adventures through Montana and beyond, and immerse yourself in the enchanting world of horses.

Jesse Drent – Horse Riding Influencer and Trick Training Specialist

Jesse Drent, an influential horse riding personality, captivates his audience with his remarkable trick training skills and mesmerizing horse performances. With a unique and innovative approach to horsemanship, Jesse has gained a loyal following on social media, where he shares his expertise and showcases his horses’ incredible abilities.

One of the standout features of Jesse’s content is his mastery of trick training. He has a natural talent for teaching horses to perform a wide range of impressive tricks, from bowing and kneeling to fetching objects and even jumping through hoops. Jesse’s patience and understanding of horse behavior allow him to establish strong bonds with his equine partners, enabling them to trust and willingly participate in these amazing acts.

Trick training also serves a practical purpose in Jesse’s horsemanship approach. It helps to enhance the horse’s overall communication and problem-solving skills, making them more responsive and adaptable in various situations. By incorporating trick training into his everyday riding and training routines, Jesse demonstrates the importance of building a solid foundation of trust, respect, and partnership with these magnificent animals.

Why Jesse Drent is a top equestrian influencer:
• Expertise in trick training and horse performances
• Innovative approach to horsemanship
• Inspires trust, respect, and partnership with horses
• Shares valuable insights and educational content


“My goal is to establish a strong bond and mutual understanding with my horses. Through trick training, I’m able to showcase their incredible abilities while deepening our connection.”

If you’re looking for inspiration to take your horsemanship to the next level, Jesse Drent is someone you should definitely follow. His expertise in trick training and his dedication to building strong relationships with his horses are sure to leave you in awe. Through his content, Jesse shares valuable insights and educational tips that can help you improve your own horsemanship skills.

Jesse Drent - Horse Riding Influencer and Trick Training Specialist

Get ready to be amazed by Jesse’s extraordinary performances and witness the incredible bond he has with his equine partners. Follow him on Instagram for a daily dose of inspiration, innovation, and exceptional horsemanship.

Anja Fee – Mane Magician and YouTube/TikTok Sensation

Anja Fee, a talented equestrian influencer with a knack for mane magic, has taken the equestrian Instagram scene by storm with her stunning horse hairstyles and captivating content on YouTube and TikTok. Her skills in creating intricate braids, elegant updos, and eye-catching mane designs have garnered a loyal following of horse enthusiasts from around the world.

On her YouTube and TikTok channels, Anja shares tutorials on how to achieve different mane styles, offering step-by-step instructions that are easy to follow. From French braids to fishtail braids, she demonstrates her expertise in transforming a horse’s mane into a work of art. Her attention to detail and creativity shine through in each video, inspiring equestrians to experiment with new looks for their own horses.

Anja Fee, horse's mane

In addition to her hairstyling talents, Anja’s vibrant personality and authenticity have contributed to her rise as a social media sensation. She engages with her audience through informative captions, live Q&A sessions, and behind-the-scenes glimpses into her creative process. Her genuine love for horses and passion for equestrianism resonate with her followers, creating a sense of community within the online equestrian space.

Testimonial from a follower:

“Anja Fee’s mane creations have completely transformed how I approach grooming my horse. Her tutorials are easy to follow, and I love experimenting with new styles. Thanks to her, my horse’s mane has never looked better!” – Sarah, horse enthusiast

Follow Anja Fee on YouTube and TikTok to discover the world of mane magic and be inspired by her incredible hairstyles. Whether you’re preparing for a competition or simply want to add a touch of elegance to your horse’s look, Anja’s expertise and creativity will guide you every step of the way.


These equestrian Instagram influencers of 2023 offer a delightful mix of talent, creativity, and passion, providing inspiration, education, and entertainment to horse lovers around the world. With their stunning content and impact on the equestrian community, they have become go-to sources for all things horse-related on social media.

Charlotte Dujardin, an Olympic champion and world record holder in dressage, showcases her incredible skills and achievements, while Matt Harnacke captures the beauty of ponies through his mesmerizing portraits. Annica Hansen’s showjumping prowess and popularity make her a must-follow influencer, and Carl Hester’s successful career in British dressage and Olympic triumphs continue to inspire.

Esme Higgs, an equestrian influencer primarily active on YouTube, provides valuable insights and entertainment through her engaging videos. Britt, a wholesome horse gal from Montana, shares her equestrian adventures and breathtaking photography, bringing the beauty of nature to life. Jesse Drent’s expertise in horse riding and trick training adds a touch of excitement and uniqueness to his content. Anja Fee captivates with her creative hairstyling skills, transforming horses’ manes into stunning works of art, as she shares her enchanting content on YouTube and TikTok.

These influencers are just a glimpse into the diverse and vibrant world of equestrian Instagram. Whether you’re looking for training tips, awe-inspiring performances, or simply a daily dose of horse-related joy, following these influencers will keep you indulged and enlightened. Each influencer brings their own expertise, perspective, and passion, making them valuable resources to the equestrian community.

So, start following these equestrian Instagram influencers of 2023 and embark on a journey filled with beauty, knowledge, and joy. Let them be your guides as they navigate the equestrian world, sharing their stories, adventures, and love for horses. Don’t miss out on the inspiration, education, and entertainment they offer – it’s all just a click away on your Instagram feed.