In the past few posts, we have talked about different aspects for building an authority website.
But when it comes to focusing on just one thing to build your authority business, then this post reveals that one thing.
You can consider this the foundation of your business. All you need to do is grow this one thing and maintain it.
After all, this is where you will get more traffic, more sales, and of course, more money on the long run.
I’m sure you know about it, and maybe, you guessed it right.
Although, we talked about different important aspects like Unique Value Proposition, cornerstone content, magnetic headlines, and networking with A-list bloggers, but if you don’t care about this fundamental thing, everything you do will go in vain.
That doesn’t mean that they’re not important, but you need to have them beside this thing.
Did you guess it?
Yes, that fundamental thing is your email list.
What is an email list?
I’m sure it seems annoying when you hear other people talking about things like CRM and all this tech stuff, and after they finish directly, you go straight to Google to figure it out.
It is annoying, right?
So before continuing this post, let’s take 5 minutes to make sure we are on the same page.
An email list is simply a list of awesome readers who have raised their hand declaring that they want to hear more from you about the topic you’re talking about.
It’s not a list of emails that you could get when searching Google or from all these hype programs where you get access to millions of emails and just send them telling them about your stuff.
There is one key here, they need to raise their hand that they want to hear from you about this topic.
If you’re going to change your topic, you need to ask for their permission also.
After you knew what an email list and what it isn’t, the question now is how…
How Do You Build An Email List?
If you go and search for Google again about how to build an email list, you’ll see many say things like “you need to invest money on an amazing website” or ” you need to do retargeting” and all this stuff.
You’ll hear different advice from doing guest posting, creating videos on youtube to create FB ads, or try retargeting.
But after all, if you’re starting out, all this will seem intimidating and overwhelming.
Here is what you need to build an email list:
- Targeted traffic of audience who cares about your topic
- Signup form for people to enter their email into
- Email Service provider to collect these emails and help you send your emails to them after that.
Those are the 3 things you need to have.
Traffic is the visitors that visit your website. Your job is to get targeted traffic.
A Signup form is a form you create that integrates with your email service provider. When someone enters their email, it’s automatically synced with the email service provider…
So what is email service provider?
Your email service provider
Email service provider is a company that will help you do all the list building and email marketing stuff with a lot of automation and less work from you.
Here is what I mean, before you go and do a search on google 🙂
Instead, of collecting emails one by one adding them to a spreadsheet, you can just ask people to enter their email into a signup form, and no more work will be needed from you.
If you want to email your list, you don’t need to enter the emails one by one, you can just select the list you want to email, write the email and BOOM, all these emails will receive your message. Even, if it’s 100,000 emails.
You can also schedule autoresponder emails to be sent after a condition is met, like subscribing for 2 days, visiting a page, clicking a link and so on.
Of course, you won’t find all these features on every email provider, but I’m just showing you some of the power of email providers.
There is even more, advanced stuff that I don’t want to talk about.
I won’t do any recommendation because it all depends on your need. Now, you may need to do a google search comparing all the choices, and choose the one that suits your business.
Your email list is the most important asset in your business. You need to care about it.
In this post, you discovered the basic things you need to build your email list.
You also knew different email providers you could use according to your needs.
After you have everything setup, your job is to continue getting more traffic and deepening your relationship with your email subscribers… again, they are your most important asset.