Many of the people I coach are told, “You need to be blogging weekly.” But get this, these people are completely new to business, the internet, and eCommerce. Imagine trying to teach them how to blog. It’s like talking to a baby. I usually have to share multiple examples and analogies to help them understand. In this post I’m going to share some some blogging tips for eCommerce.
1. Blogging is like Fishing
When you fish with one line, you can catch one fish. However, if you fish with multiple lines, you can catch multiple fish. How many fish do you want to catch? In view of eCommerce, fish can be both website visitors and product sales. When you create a blog post you’re putting a fishing line into the ‘web-sea’. Get more posts up and you’re putting more lines out there.
2. Update the Meta Information
My clients use the word Meta a lot. It’s funny because I can’t remember the last time I said, “meta description, meta title, and meta keywords”. We usually just refer to them as keywords, description, and title. I’ve got to keep it real simple with these folks and so this is what I tell them:
- pick a keyword to base a blog post about
- put that keyword in the description, title, and keywords section
- mention that keyword a couple times in the post.
Of course there is a lot more to SEO, but teaching them about blogging is already like having them drink from a fire hose.
3. Keyword Research
While we know that the best keywords to get ranked are long tail keywords, I don’t use such terms or language with clients. I just tell them to sign up for a gmail account and log into the Google Keyword Tool. From there I tell them to look for relevant keywords to their site. As far as traffic is concerned I tell them to look for keywords that get between 500-5,000 visitors a month.
4. What to write about
Keep in mind that I have to deal with clients that sell stuff they’ve never even used, let alone purchased. They don’t know if the stuff they sell is any good. They also have no clue what they should write about. My first recommendation to clients is that they try their own products out. Here’s why: it gives you experience which you can then turn into a blog post. Here is a crash guide to what to write about:
- Pick a product on your website to write a review about
- Answer basic consumer questions (How, What, When, Who)
To make a successful post, you really need to put yourself into your visitor’s shoes. At the end of your review, put a link to your product. Here’s an additional resource for coming up with content for your blog.