Top Instagram Influencers with the Most IG Followers in 2023
It’s no secret that the top celebrity influencers on Instagram have millions of followers. How do they do it? What strategies do they use to draw attention and gain so many people interested in their content?
One key factor is having a unique voice and style. Celebrity influencers often set themselves apart from other accounts by creating content that reflects their personality and interests. It could be through an original hashtag, creative editing, or even something as simple as a signature filter they apply to all their posts. Through a mixture of organic and viral marketing, this helps their content stand out in the news feed and catches people’s attention more easily.
Another important piece of the puzzle is staying active on social media with regular, consistent posts. Posting every day or two will help keep followers engaged and not forget about your account. Celebrity influencers also engage in conversations with other users, repost interesting content, and create stories that add an extra layer of dimension to their profile.
Celebrity influencers often collaborate with brands to promote products or special campaigns, giving them additional exposure and getting their message out there. This can be a great way for both parties to benefit from the partnership- the celebrity gets more followers while the brand sees increased sales and awareness of its product.
Finally, celebrity influencers have a knack for finding creative ways to collaborate with each other. Whether it’s through sponsored posts or hosting joint events, these partnerships increase each person’s reach significantly and help build their individual brands.
Although it may seem like these influencers have a natural ability to gain followers, their success is the result of careful planning and strategizing. With some thought and effort, anyone can gain more followers on Instagram and make a name for themselves.
10 Most Followed Celebrity Influencers on IG in 2023
When talking about Instagram influencers, the top celebrities that come to mind are often Kim Kardashian, Selena Gomez, and Cristiano Ronaldo. But there are many more who have gained a significant following on the platform. Let’s take a look at some of the most popular names on Instagram today.
Cristiano Ronaldo – 529 Million Followers
This professional soccer player is one of the most famous athletes in the world with over 529 million followers on Instagram. From soccer tricks to inspirational quotes, Cristiano gives his fans an inside look into his life and encourages them to stay passionate about their dreams.
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Kylie Jenner – 377 Million Followers
At 25 years old, Kylie Jenner is the world’s youngest billionaire and one of the most influential Instagram users. With an impressive 377 million followers, Kylie has built a huge online empire with her makeup line, clothing collections and other business endeavors. She is also known for promoting body positivity and female empowerment.
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Selena Gomez – 368 Million Followers
Selena is an award-winning singer, actress and producer with nearly 368 million followers on Instagram. She first rose to fame as a Disney Channel star but has since grown into one of today’s top music artists. Followers admire her for promoting honest conversations about mental health and using her platform to advocate for social causes.
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Ariana Grande – 348 Million Followers
Known for her powerful voice, Ariana is one of today’s most popular singers and has over 348 million followers on Instagram. Her loyal fans adore her unique style, female empowerment anthems and candid posts about self-care.
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Kim Kardashian – 339 Million Followers
As the oldest of all the Kardashian sisters, Kim has over 339 million followers on Instagram. She is a devoted mother, businesswoman, fashion icon and philanthropist who often uses her platform to spread messages of love and acceptance. Her fans admire her for being honest about her struggles while continuing to strive to make positive changes in the world.
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Kendall Jenner – 269 Million Followers
At 27 years old, Kendall is the second youngest of the Kardashian-Jenner clan and one of the most sought after models in the world. She has over 269 million followers on Instagram and often posts her runway looks, travel pics and beauty tutorials. With a strong sense of style, Kendall uses her platform to promote self-confidence and body positivity.
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Khloe Kardashian – 287 Million Followers
The youngest Kardashian sister has over 287 million followers on Instagram who often follow along as she documents her journey through motherhood and marriage. Khloe has become an advocate for body positivity and leads by example with her upbeat attitude, even through the most difficult times.
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Kourtney Kardashian – 208 Million Followers
As one of the most fashionable members of her family, Kourtney has 208 million followers on Instagram. She frequently posts pictures from her travels around the world and typically shows off her signature style with chic outfits. Fans admire her for being a devoted mother and using her platform to share positivity.
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Demi Lovato – 146 Million Followers
The singer-songwriter has nearly 146 million followers on Instagram. Through her music and posts, Demi encourages others to be open and honest about their mental health journeys while never losing sight of self-love. Fans appreciate her for being a strong advocate for mental health, body positivity and anti-bullying.
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These 10 Instagram influencers have used their platforms to spread positivity, promote social causes and empower their followers with inspirational messages. They are an excellent example of how influential people can be when they use their platform for good.
Now let’s take a look at some of the many Instagram micro-influencers in a wide range of niche markets. Many of which you will likely already be familiar with.
Top Beauty Influencers on Instagram
Huda Kattan – 51 Million Followers
Hailing from Iraq, this beauty mogul is one of the top influencers in the industry. She has built an empire with her hugely popular makeup line, Huda Beauty. With over 44 million followers on Instagram and a successful YouTube channel, she is a powerful force in the beauty world.
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James Charles – 22 Million Followers
This 20-year old sensation first gained fame after becoming Covergirl’s first male spokesperson in 2016. He uses his platform to promote self-expression through makeup and encourages experimentation with bold looks. His vibrant personality and unique style have earned him more than 18 million followers on Instagram.
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Bretman Rock – 18 Million Followers
With over 18.5 million followers, Bretman Rock is one of the most popular beauty influencers on Instagram. His content ranges from humorous makeup tutorials and skincare advice to outrageous challenges and product reviews. His bold personality and funny videos make him a popular figure in the beauty community.
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Jeffree Star – 13 Million Followers
Known for his edgy style and larger-than-life personality, Jeffree Star has become a social media star by pushing boundaries through makeup artistry. With over 13.8 million followers on Instagram and a highly successful cosmetics line, he’s made a name for himself as an innovator in the beauty world.
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Manny Gutierrez – 4 Million Followers
Also known as Manny MUA (Makeup Artist), this beauty vlogger is one of the most influential figures in the makeup industry. He is credited with popularizing bold and trendy looks, including “strobing”, an illuminating technique for highlighting features. From lip-sync videos to tutorials and product reviews, Manny has amassed over 4.1 million followers on Instagram.
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Top Fitness Influencers on Instagram
Kayla Itsines – 15 Million Followers
Kayla Itsines is a fitness icon and one of the most influential Instagrammers in the fitness community. She’s an Australian personal trainer, author, entrepreneur and social media star who has gained over 15 million followers on her account with her unique mix of workout routines, nutrition advice and delicious recipes. In 2014, she released the successful Bikini Body Guide program, which includes signature 28-minute workouts that have become hugely popular among women around the world.
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Jen Selter – 13 Million Followers
Jen Selter is another Instagram sensation whose toned backside earned her millions of fans online. Before becoming an Internet celebrity with almost 13.5 million followers on Instagram, Jen was a regular gym goer from New York City. She’s achieved success by posting inspirational messages about health and fitness and also shares her own workout videos. In 2017, Jen released her own fitness app called ‘The Fit Plan’ that focuses on core strength.
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Simeon Panda – 8 Million Followers
Simeon Panda is a professional bodybuilder who has had tremendous success in the fitness industry. He’s currently ranked as one of the top influencers for health and wellness on social media with over eight million followers on Instagram. He’s an author, motivational speaker, entrepreneur and personal trainer whose posts frequently feature his intense workout routines.
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Emily Skye – 2 Million Followers
Emily Skye is a renowned Australian personal trainer, nutritionist and life coach who encourages her 2.7 million-strong fanbase to live healthier lives through exercise and dieting advice. Emily’s approach to fitness centers around self-love and self-care and is best known for her holistic approach to nutrition. She also provides online fitness programs and nutrition plans for people who want to make a lifestyle change.
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Instagram Influencers by Category
Mom, Fitness, Hair Care, CBD, Jewelry, Vegan, Real Estate, Books, Equestrian, Dental, Food, Lifestyle, Pets, Yoga, Couple, Mens Fashion, Bible, Fitness Over 50, Skincare, Body Building, Music, Kids, Fashion, Australian Mom
Directory of Top Social Media Influencers
Looking for more influencers that weren’t in the list above? Check out our directory of influencers across all social media platforms like Instagram, TikTok, YouTube and more. This list is updated often.
CJ So Cool
Sienna Mae Gomez
How to Become Super Popular on Instagram
These top Instagram influencers have proved their success in the past, and will likely continue to do so through 2023 and beyond. When looking through the list, think about how they’ve developed their Instagram popularity and consider what you would like to do on Instagram.
If you want to find success on Instagram, you need to create some amazing visual content and grow out a brand and following of your own. If you aren’t already active on social media, one of the best ways to get started is with a blog of your own. Follow our simple three-step process, register a free domain name and get started with a blog of your own today.