Real Estate Instagram Influencers of 2023 – Top IG Accounts

In 2023, the real estate industry is buzzing with influential Instagram accounts that are shaping trends and inspiring professionals. Social media has become a powerful platform for real estate influencers to showcase their expertise, connect with a wider audience, and provide valuable insights into the industry. These influencers have amassed a massive following on Instagram, establishing themselves as authorities in the real estate world.

real estate instagram influencers

Key Takeaways:

  • Grant Cardone, with over 3.2 million followers, is a real estate mogul known for his success in the industry.
  • Ryan Serhant, a top real estate agent in New York, has gained popularity on Instagram with over 1.5 million followers.
  • Fredrik Eklund specializes in luxury real estate and has a following of over 1.3 million on Instagram.
  • Cody Sperber, also known as Clever Investor, shares his knowledge and experiences in real estate investing with over 1.2 million followers.
  • Carlos Reyes, a real estate influencer and life coach, offers mentorship programs and has over 897,000 followers on Instagram.

Grant Cardone: The Real Estate Mogul with Millions of Followers

Grant Cardone is not only a real estate mogul but also an Instagram sensation, with millions of followers eagerly consuming his insights and experiences. With a massive following of over 3.2 million on Instagram, Cardone has built a dedicated community of real estate enthusiasts who value his expertise and motivational content.

Known for his charismatic persona and unapologetic approach to business, Cardone has made a significant impact on the industry. As the owner of Cardone Capital, he has amassed a net worth of over $300 million in 2022, making him one of the most successful real estate investors of our time.

Grant Cardone Instagram

The Power of Grant Cardone’s Influence

Cardone’s influence extends beyond his massive following. Through his bestselling books, live events, and online courses, he has inspired countless individuals to take control of their financial future and pursue their real estate dreams.

Success is your duty, obligation, and responsibility.” – Grant Cardone

Cardone’s followers eagerly engage with his content, seeking advice on real estate investing, sales strategies, and personal development. His unfiltered approach and relentless pursuit of success have resonated with aspiring entrepreneurs and seasoned professionals alike, making him a sought-after authority in the real estate industry.

Joining the Grant Cardone Movement

To stay connected with Grant Cardone and tap into his wealth of knowledge, follow him on Instagram @grantcardone and subscribe to his newsletter. Don’t miss out on the opportunity to learn from one of the most influential figures in real estate.

Influencer Instagram Followers
Grant Cardone 3.2 million
Ryan Serhant 1.5 million
Fredrik Eklund 1.3 million
Cody Sperber 1.2 million
Carlos Reyes 897,000
Josh Altman 670,000
Barbara Corcoran 647,000
Raphael Vargas 546,000
Chad Carroll 508,000
Mauricio Umansky 489,000

Ryan Serhant: New York’s Top Real Estate Agent Turned Influencer

Ryan Serhant’s rise to fame as one of New York’s top real estate agents has turned him into a sought-after influencer, attracting a large audience on Instagram. With over 1.5 million followers, Serhant has established himself as a leading figure in the real estate industry, known for his charismatic personality and impressive sales record.

As the founder and CEO of Serhant, a prominent real estate agency in New York, Serhant has built a strong reputation for his expertise in luxury properties and his ability to close deals. His success has been showcased in popular television shows such as “Million Dollar Listing New York” and “Sell It Like Serhant,” further increasing his visibility and influence.

Through his Instagram account, Serhant shares insights into the real estate market, behind-the-scenes glimpses of his high-profile listings, and motivational content for aspiring professionals. He leverages the power of social media to connect with his audience, offering valuable tips, advice, and inspiration for those interested in the real estate industry.

ryan serhant

With his entrepreneurial spirit and dedication to excellence, Ryan Serhant continues to make an impact as a real estate agent, influencer, and industry leader. His ability to adapt to the ever-changing landscape of real estate influencer marketing has solidified his position as one of the top figures in the industry, both in New York and globally.

Fredrik Eklund: Luxury Real Estate Influencer with Exclusive Deals

Fredrik Eklund’s Instagram feed is a treasure trove of luxury real estate, showcasing his expertise in securing exclusive deals across different states. With over 1.3 million followers, Eklund has made a name for himself as one of the top real estate influencers to follow on Instagram. His posts feature stunning properties, from opulent mansions to high-rise penthouses, that exude elegance and sophistication.

Fredrik Eklund Luxury Real Estate

What sets Eklund apart is his ability to establish strong connections with high-profile clients and offer them unparalleled opportunities in the luxury real estate market. He has a keen eye for recognizing unique properties that are sure to captivate discerning buyers. Eklund’s negotiation skills and market expertise allow him to secure exclusive deals that others can only dream of.

Exclusive Deals and Collaborations

Through his extensive network and collaborations with other industry influencers, Eklund has access to a wide range of luxury properties that are not publicly listed. This gives his followers a glimpse into the world of high-end real estate that is often reserved for the elite. Whether it’s a stunning beachfront villa or a secluded mountain retreat, Eklund’s Instagram feed showcases the epitome of luxury living.

Property Type Location Price Range
Penthouse New York City $10 million – $50 million
Mansion Los Angeles $20 million – $100 million
Private Island Miami $50 million – $200 million

For those aspiring to own a piece of luxury real estate, following Fredrik Eklund on Instagram is a must. His insights, tips, and glimpses into the world of exclusive deals provide valuable inspiration and guidance for both seasoned investors and newcomers to the real estate market.

Cody Sperber: The Clever Investor Sharing Real Estate Insights

Cody Sperber, an influential figure in the real estate world, goes beyond the ordinary to impart valuable insights and strategies to his Instagram followers. With over 1.2 million followers, Cody Sperber, also known as Clever Investor, has made a significant impact in the industry.

Through his Instagram posts, stories, and live videos, Cody provides a wealth of knowledge on real estate investing. He shares his experiences and expertise, offering tips on buying, flipping, and selling properties. Whether you’re a seasoned investor or just starting out, Cody’s content is designed to educate and inspire.

One of the unique aspects of Cody’s approach is his emphasis on mindset and personal development. He understands that success in real estate goes beyond just the numbers and transactions. Cody believes that cultivating the right mindset is crucial for achieving long-term success as an investor.

Why should you follow Cody Sperber? What you can expect from his content:
1. Insider knowledge: Cody shares insider tips and tricks that can give you an edge in the industry. 1. Real-life case studies: Cody breaks down real-life deals, giving you a behind-the-scenes look at successful transactions.
2. Motivation and inspiration: Cody’s passion for real estate shines through in his content, motivating and inspiring his followers. 2. Educational resources: From e-books to online courses, Cody offers a range of educational resources to help you level up your real estate game.
3. Networking opportunities: By engaging with Cody’s content, you’ll have the opportunity to connect with like-minded individuals in the real estate community. 3. Q&A sessions: Cody regularly hosts live Q&A sessions where he addresses his followers’ burning real estate questions.

“Real estate investing is not just about the numbers; it’s about the mindset and the willingness to take calculated risks. I’m here to provide you with the knowledge and inspiration to make your real estate dreams a reality.” – Cody Sperber

Unlock Your Real Estate Potential

Whether you’re looking to start your real estate journey or take your investing to the next level, Cody Sperber’s Instagram account is a must-follow. His practical insights, motivational content, and educational resources will equip you with the tools and strategies to unlock your real estate potential.

So, join the Clever Investor community and start your real estate journey with Cody Sperber today. Follow him on Instagram to stay up-to-date with the latest industry trends and gain invaluable knowledge from one of the top real estate influencers of 2023.

Cody Sperber - Clever Investor

Carlos Reyes combines his success in real estate with life coaching, making him a sought-after influencer on Instagram for those seeking inspiration and guidance. With over 897,000 followers, Carlos shares his secrets of success and offers mentorship programs to help aspiring professionals thrive in the real estate industry.

Through his Instagram platform, Carlos provides valuable insights into real estate investing strategies, social media marketing, and personal development. His posts showcase his luxurious lifestyle, which serves as a testament to his achievements in the industry.

Carlos believes in the power of positive thinking and mindset, and he emphasizes the importance of setting goals and taking consistent action to achieve success. His motivational quotes and inspiring messages resonate with his followers, empowering them to overcome challenges and reach their full potential as real estate professionals.

real estate influencer

As a real estate influencer, Carlos Reyes understands the significance of building a strong personal brand and leveraging social media to connect with a wider audience. He advises aspiring influencers to focus on providing value to their followers by sharing educational content, showcasing their expertise, and engaging with their audience through meaningful interactions.

To establish credibility and attract a loyal following, Carlos recommends sharing success stories, tips for investing in real estate, and behind-the-scenes glimpses into his own business ventures. By consistently delivering high-quality content and fostering genuine connections with his audience, Carlos has built a thriving personal brand that resonates with aspiring real estate professionals.

Name Followers
Grant Cardone 3.2 million
Ryan Serhant 1.5 million
Fredrik Eklund 1.3 million
Cody Sperber 1.2 million
Carlos Reyes 897,000
Josh Altman 670,000
Barbara Corcoran 647,000
Raphael Vargas 546,000
Chad Carroll 508,000
Mauricio Umansky 489,000

Josh Altman: LA’s Real Estate Star and Reality TV Personality

Josh Altman’s expertise in the real estate market, combined with his charismatic personality, has made him a favorite among Instagram users looking for industry insights. As one of the stars of “Million Dollar Listing Los Angeles,” Altman brings his knowledge, experience, and larger-than-life persona to the social media platform, captivating his audience of over 670,000 followers.

Altman’s Instagram feed is a visually appealing mix of stunning properties, behind-the-scenes glimpses into his life as a real estate agent, and motivational quotes that inspire his followers. He frequently shares tips and strategies for success in the real estate market, providing valuable insights that aspiring agents and investors can learn from.

His influence extends beyond his Instagram presence. Altman has closed over $4 billion in real estate deals and has been consistently ranked as one of America’s top-producing agents. His expertise has earned him a reputation as a trusted source in the industry, making him a sought-after speaker and commentator on real estate trends and investment opportunities.

Through his Instagram account, Altman aims to educate, entertain, and inspire his followers, showcasing the exciting and lucrative world of LA real estate. With his undeniable charisma and impressive track record, Josh Altman has firmly established himself as one of the best real estate influencers on Instagram.

Josh Altman - LA's Real Estate Star

Real Estate Instagram Influencers Followers
Grant Cardone 3.2 million
Ryan Serhant 1.5 million
Fredrik Eklund 1.3 million
Cody Sperber 1.2 million
Carlos Reyes 897,000
Josh Altman 670,000
Barbara Corcoran 647,000
Raphael Vargas 546,000
Chad Carroll 508,000
Mauricio Umansky 489,000

Barbara Corcoran: From Real Estate Shark to Business Guru

Barbara Corcoran’s vast experience in real estate and business makes her a prominent influencer on Instagram, captivating followers with her sharp insights and advice. After co-founding The Corcoran Group, a real estate brokerage firm in New York City, Barbara went on to become a household name as one of the “sharks” on the popular TV show “Shark Tank”. But her impact doesn’t end there.

As a successful entrepreneur, Barbara has built a multi-million dollar empire and has become an inspiration for aspiring business owners and real estate professionals. With over 647,000 followers on Instagram, she shares her wealth of knowledge through engaging posts, captivating her audience with her infectious energy and no-nonsense approach.

Instagram Handle Followers Specialty
@barbaracorcoran 647,000 Real Estate, Business, Entrepreneurship

Barbara’s Instagram feed is a treasure trove of wisdom, offering practical advice on everything from investing in real estate to building a successful business. Her posts are often accompanied by captivating images and inspiring quotes, creating a visually engaging experience for her followers.

“The difference between successful people and others is how long they spend time feeling sorry for themselves.” – Barbara Corcoran

By leveraging her expertise and leveraging her platform on Instagram, Barbara has established herself as a trusted influencer in the real estate industry. Her ability to connect with her audience and share valuable insights has made her an influential figure, inspiring others to chase their entrepreneurial dreams and make smart real estate investments.

Barbara Corcoran - Real Estate Influencer

Barbara Corcoran’s impact extends beyond the world of real estate, as she continues to inspire and empower people to reach their full potential. Through her Instagram presence, she has cemented her status as a business guru, providing a wealth of knowledge and guidance to her loyal followers.

Raphael Vargas: Real Estate Investing Insights and Tips

Raphael Vargas, with his extensive experience in real estate investing, brings cutting-edge strategies and helpful advice to his ever-growing Instagram audience. With over 546,000 followers, Vargas has established himself as a prominent figure in the real estate influencer community.

Through his Instagram posts and stories, Vargas shares valuable insights and tips on various aspects of real estate investing. From identifying profitable investment opportunities to negotiating deals and managing rental properties, Vargas covers it all. His expertise extends to both residential and commercial real estate, making his advice applicable to a wide range of investors.

One of the unique aspects of Vargas’ content is his emphasis on the power of mindset and personal development in achieving success in real estate. He often shares inspiring quotes and stories that motivate aspiring investors to overcome challenges and stay focused on their goals.

The Importance of Real Estate Influencer Marketing

Vargas recognizes the importance of building a strong personal brand and leveraging social media platforms, such as Instagram, to reach a wider audience. He advocates for real estate influencer marketing as a powerful tool for establishing credibility, attracting potential clients, and expanding one’s network within the industry.

By showcasing his own success stories and highlighting the achievements of fellow investors, Vargas creates a community of like-minded individuals who can learn from each other and grow together. His Instagram profile serves as a hub for networking and collaboration, connecting investors from across the globe.

In conclusion, Raphael Vargas is a real estate influencer who is making a significant impact in the industry. With his insightful content, he continues to inspire and educate his Instagram audience, helping them navigate the complexities of real estate investing and achieve their financial goals.

real estate influencer marketing

Chad Carroll: Florida’s Top Real Estate Broker and Influencer

Chad Carroll’s success as a real estate broker and his engaging content have attracted a sizable following on Instagram, where users eagerly seek his expertise. With over 508,000 followers, Carroll has firmly established himself as one of Florida’s top real estate influencers. His knowledge and experience in the industry make him a trusted source of advice for both buyers and sellers.

Carroll’s Instagram feed is a treasure trove of valuable information, showcasing his impressive portfolio of luxury properties and offering insights into the real estate market. His posts stand out for their captivating visuals, showcasing the beauty of the properties he represents. Through his engaging captions, he provides in-depth analysis and guidance, helping his followers navigate the complexities of the real estate market.

As an active participant in the Florida real estate scene, Carroll possesses a deep understanding of the local market dynamics. His expertise extends to various aspects of the industry, including luxury homes, investment properties, and waterfront estates. His ability to identify emerging trends and capitalize on lucrative opportunities has earned him a stellar reputation among both clients and industry professionals.

Table 10-1: Chad Carroll’s Real Estate Sales Data

Year Number of Sales Total Sales Volume (in millions)
2019 75 $258
2020 85 $301
2021 92 $350

Carroll’s exceptional sales record speaks volumes about his proficiency as a real estate broker. Over the past three years, he has consistently exceeded expectations, closing a significant number of deals and achieving remarkable sales volumes. From 2019 to 2021, Carroll’s sales increased steadily, reflecting his ability to adapt to changing market conditions and deliver outstanding results for his clients.

Carroll’s influence as a real estate broker and his presence on Instagram have undoubtedly made an impact on the industry. His ability to connect and engage with his followers has not only strengthened his personal brand but has also elevated the visibility and credibility of the real estate profession as a whole. By sharing his expertise and passion for the industry, Chad Carroll continues to shape the real estate landscape, inspiring aspiring brokers and captivating audiences worldwide.

Chad Carroll - Real Estate Influencer


Disclaimer: The data presented in Table 10-1 is based on publicly available information and reflects Chad Carroll’s reported sales. The data may not capture all transactions and should be interpreted as representative rather than exhaustive.

Mauricio Umansky: Luxury Real Estate and Influencer Extraordinaire

Mauricio Umansky’s mastery of luxury real estate and his captivating storytelling abilities have earned him a dedicated following on Instagram. With over 489,000 followers, Umansky showcases his expertise in the luxury real estate market and shares his experiences with his engaged audience.

As the founder and CEO of The Agency, Umansky has made a significant impact in the industry. He has successfully represented numerous high-end properties and has built a reputation for his unparalleled client service and market knowledge. His Instagram account is a treasure trove of stunning property photos, showcasing the opulence and grandeur of luxury living.

Umansky also uses his platform to provide valuable insights and tips on buying and selling luxury real estate. His posts often feature advice on investment strategies, market trends, and design inspirations. His engaging content not only educates his followers but also allows them to experience the world of luxury real estate.

Instagram Followers Area of Expertise
3.2 million Grant Cardone
1.5 million Ryan Serhant
1.3 million Fredrik Eklund
1.2 million Cody Sperber
897,000 Carlos Reyes

Umansky’s influence extends beyond social media. He is a sought-after speaker at luxury real estate conferences and has been featured in prominent publications for his industry expertise. His charismatic personality and deep understanding of the luxury market make him a formidable force in the real estate world.

Mauricio Umansky - Luxury Real Estate Influencer

Umansky’s Instagram account is not only a glimpse into the world of luxury real estate but also an inspiration for aspiring real estate professionals. His success story and dedication to his craft serve as a motivation for those looking to make their mark in the industry.

With his exceptional knowledge, undeniable charisma, and a growing community of followers, Mauricio Umansky is undoubtedly a luxury real estate influencer extraordinaire.

Conclusion: Real Estate Instagram Influencers Shaping the Industry

Real estate Instagram influencers have become powerful forces in the industry, shaping trends, providing expertise, and inspiring professionals around the world. In 2023, these influential individuals are leveraging the reach and impact of social media to establish their presence and share their knowledge with a growing audience.

Grant Cardone, with his massive following of over 3.2 million on Instagram, has positioned himself as a real estate mogul, author, and speaker. His success and net worth of over $300 million in 2022 have made him a trusted voice in the industry.

Ryan Serhant, the founder and CEO of Serhant, has over 1.5 million followers on Instagram. As a top real estate agent in New York and a star of popular TV shows like “Million Dollar Listing New York” and “Sell It Like Serhant,” he has established himself as a trusted source of expertise and inspiration.

Fredrik Eklund, a co-founder of EKLUNDGOMES, specializes in exclusive properties across New York, California, and Florida. With over 1.3 million Instagram followers, he has created a niche for himself as a luxury real estate influencer.

Other notable influencers include Cody Sperber, also known as Clever Investor, who uses his following of over 1.2 million to share insights and experiences in real estate investing. Carlos Reyes, a real estate influencer and life coach, provides mentorship programs and shares his secrets of success with his 897,000 Instagram followers.

Josh Altman, a renowned real estate agent and TV personality from “Million Dollar Listing Los Angeles,” has over 670,000 followers on Instagram. Barbara Corcoran, a successful entrepreneur and author, known for her role on “Shark Tank,” has a following of over 647,000. Raphael Vargas, involved in over 1000 real estate deals, offers valuable insights and tips to his 546,000 followers. Chad Carroll, a top real estate broker in Florida, uses his following of over 508,000 to showcase his expertise and accomplishments. Mauricio Umansky, the founder and CEO of The Agency, with over 489,000 followers, is a prominent influencer in the luxury real estate market.

These real estate Instagram influencers of 2023 are not only building their personal brands but also shaping the industry as a whole. With their expertise and passion, they are guiding professionals, influencing trends, and inspiring the next generation of real estate professionals.