If you want your financial service business or finance help blog to generate organic traffic, you must implement search engine optimization (SEO). This means you need to make sure that your blog is optimized to be higher up in the search results, while also beating out the competition.
And with more sites and content on the internet than ever before, there are also several techniques to follow in order to make your blog more searchable, audience friendly and authoritative over the millions of other finance related articles already out there.
In order for all of this to take place and work together, the following SEO tips must be applied. Follow along as we work our way through each.
Ranking a Financial Website in Google
Ranking a financial website in Google is different than ranking it in the top of any other category, as this is an extremely competitive space with a lot of advertising money behind it. For financial advisors, the number of pages on a website is not as important as the number of keywords — nor in comparison to the amount of value provided within that content.
Even if you have hundreds of pages, you can only target a limited number of keywords on each page. In order to improve your ranking, try focusing on very specific keywords that are often searched for by consumers in your niche. And a good rule of thumb is, the more niche specific, the better.
The next step in increasing your website’s visibility is to identify relevant search queries. To do so, identify the keywords your audience would use to find your website. Then, use those keywords in various places on your website.
For example, use them in blog posts, as this will help the search engines index your site as credible. You should also focus on creating useful content that people would want to read for several weeks and months to come — so they will be evergreen and not go stale while sitting on your site.
Once you have a solid content strategy, you can start focusing on your keyword themes.
Niche Down Your Financial Topics
The most profitable and successful blogs have narrowed down their topics to a very specific level. If they keep changing topics, readers will get confused and this can also complicate the link building and SEO process.
A good example of this would be if you had a financial site dedicated to personal finance and wealth, but also wrote an article on interesting ways to save money. Your readers will understand that your blog is about financial advice, while also being in a space where they can expect to find other financial related articles as well.
Aside from being profitable, focusing on one topic makes your blog more recognizable to Google and other search engines.
The first step is to choose your financial help blog main topics. The goal is to have a narrow niche without too much competition, but broad enough to attract an engaged audience. The vast majority of hard-working people want to save money, and are flocking to the internet to find ways to accomplish this.
With that being said, you can write a blog about money-saving tips or debt management and repayment. You could even review loan companies, build your credit, or help others avoid bankruptcy. You’ll find that many people want to know what options are available before filing for bankruptcy.
Build Real Backlinks from Trusted Sites
Getting backlinks from authoritative sites such as trusted blogs and well-known news and media outlets can help your financial help blog rank well in search engines. Choosing the right website can make all the difference in attracting more qualified traffic. If your target audience is primarily financial people, a law firm website will never bring you qualified leads.
Instead, choose niche sites that have relevant content and backlinks. The position of the link also influences the click-through rate. You can learn more about this through the Ahrefs video below.
It’s also important to insure your content is of high quality and better than your competition’s. Make sure the content contains relevant keywords and is written in a way that will not irritate readers. You should also include relevant images and videos. And finally, be sure to use language that is easy to understand and free from grammatical and lexical errors. Once your content is high quality, you can start earning backlinks from reputable sites.
Promote Your Content on Social Media
While having a website or blog is a great way to get started, you will also need to know how to promote your content on social media if you want your readers to trust your financial help blog.
People expect convenience, monetary reward, and quality digital experience, but most financial services companies fail to understand that these people are very different. Instead, they use the same marketing strategy for all their financial services.
For example, 63% of mass-affluent consumers are looking for financial help. By using social media as a channel to reach these consumers, you can gain access to a new and highly targeted audience. And when it comes to creating social media content, it’s all about audience targeting and using engaging content.
Once you’ve created the right content for your site and social media efforts, be sure to include some of the finance hashtags listed below.
#finance #business #money #investing #financialfreedom #investment #entrepreneur #trading #stockmarket #stocks #wealth #invest #bitcoin #success #forex #motivation #realestate #investor #cryptocurrency #accounting #personalfinance #crypto #financialliteracy #wallstreet #smallbusiness #credit #entrepreneurship #marketing #trader #financetips
All social media content and hashtags react differently with different audiences, so be sure to test with your ad copy and results all the time. If your first promotion and social update doesn’t perform so well, give it a unique twist and send it out again in another few days.
Interview Experts in the Financial Space
This is one of our favorite tips to recommend to anyone in the financial or expert space — which is to focus on vanity. Everyone loves attention and nothing can get you free exposure and expertise more than sucking up to other experts in your industry and doing a little cross promotion or PR.
You can start by interviewing some of the top figures in the financial world, and then using their names within your social media and marketing efforts. Something like “Expert Name Shares their 7 Best Tips for Financial Success”. Replacing “Expert Name” with a well-known and trusted name in the world of finance (or any industry) can really bring a lot of authority and attention back to your site.
A perfect example of this can be seen with David Stein, who is a former investment strategist who has managed billions of dollars. His “Money for the Rest of Us” podcast gives listeners a broad overview of the world’s economics and a place to brainstorm ideas. Farnoosh Torabi published “You’re So Money” in 2008, and parlayed his financial expertise into a popular series on Yahoo. He’s also the creator of the podcast “So Money” since 2015.
No matter where you are in the growth and marketing phase of your financial business, there is likely still a lot of room for improvement. Be sure to take these same concepts and apply it to your own content creation and marketing efforts.