23 of the Best Premium and Free SERP Checker Tools

A SERP checker is a tool that allows you to track your website’s position on search engine results pages (SERPs). This is important because your position on SERPs can have a significant impact on your website’s traffic and visibility.

There are a variety of SERP checkers available, but they all work in essentially the same way. You simply enter your website’s URL and the keyword or phrase you want to track. The checker will then scan SERPs and return your website’s ranking for that keyword or phrase.

Checking your SERP position regularly can help you to identify any potential problems with your website’s visibility. It can also help you to track your progress as you work to improve your website’s SEO.

If you’re serious about improving your website’s traffic and visibility, then a SERP checker is an essential tool.

How a SERP Checker Tool Works

When you perform a search on a search engine like Google, the results page that you see is known as the search engine results page (SERP). This page contains a list of all the webpages that are relevant to your query, as well as other information like ads and featured snippets.

The position of your website on the SERP is important because it can determine how much traffic you get. Generally speaking, the higher up on the SERP you are, the more likely people are to click on your result. That’s why many businesses invest in SEO (search engine optimization) in order to try and improve their ranking.

One way to track your website’s performance on the SERP is by using a SERP checker tool. This is a tool that allows you to enter a query and then see how your website ranks for that query. SERP checkers can be very useful for keeping track of your SEO progress and for troubleshooting any issues that you might be having.

To use a SERP checker, simply enter the query that you want to track, along with your website’s URL. The SERP checker will then simulate a search on that query and show you where your website ranks. In some cases, you may also be able to see the SERPs for different locations or devices.

Features of a SERP Checker Tool

There are many different SERP checker tools available, but they all have some common features. Here are the most important features to look for in a SERP checker tool:

1. Keyword tracking

A good SERP checker tool will allow you to track the ranking of specific keywords over time. This is important for gauging your progress and seeing which keywords are most effective for your website.

2. Competition tracking

In addition to tracking your own website’s rankings, a good SERP checker tool will also allow you to track the rankings of your competition. This is a valuable way to see where you stack up against your competitors and what you need to do to improve your ranking.

3. Location-based results

A good SERP checker tool will allow you to see results based on specific locations. This is important if you want to target a specific geographic area with your website.

4. Mobile-friendly results

A good SERP checker tool will also show you mobile-friendly results. This is important because more and more people are using mobile devices to search the web. You want to make sure that your website is visible and accessible on all devices.

5. Detailed reporting

A good SERP checker tool will provide you with detailed reporting. This is important for understanding your website’s performance and seeing where you need to improve.

These are just a few of the most important features to look for in a SERP checker tool. When you’re ready to start tracking your website’s ranking, be sure to choose a tool that has all of the features you need.

Best Free SERP Checker Tools

In this section, we’ll be taking a look at two of the best free SERP checker tools currently available. Each are listed as free, but likely have some premium options you can unlock as well.

Moz Open Site Explorer

The first tool on our list is Moz’s Open Site Explorer. Open Site Explorer is a bit more comprehensive than other free solutions, but it’s still a great option for those who want to track their SERP rankings. With Open Site Explorer, you can view your website’s linking data, social media metrics, and more.

Ubersuggest

Ubersuggest’s SERP checker tool is one of the most popular and accurate tools available for checking your ranking on Google. It’s simple to use and provides a wealth of information that can help you improve your website’s ranking.

The tool is free to use and can be found at https://ubersuggest.io. Simply enter your website’s URL and the keyword you want to check, and Ubersuggest will return your current ranking.

You can also use Ubersuggest to research your competition. Simply enter their URL and the keyword you want to check, and Ubersuggest will show you where they rank. This information can be invaluable in helping you improve your own ranking.

So there you have it – two of the best free SERP checker tools currently available. Which one you choose will depend on your needs and preferences. However, both of these tools are great options for those who want to track their SERP rankings.

Best Paid SERP Checker Tools

If you’re serious about your SEO, then you know that keeping track of your SERP rankings is important. But manually checking your rankings can be time-consuming and frustrating. That’s why we’ve put together a list of the best paid SERP checker tools.

These tools will help you stay on top of your rankings so you can make the necessary changes to improve them. And they’ll do it all automatically, so you can focus on other aspects of your SEO strategy.

1. Moz Pro

Moz Pro is a comprehensive SEO tool that includes a SERP tracker. It shows you where your keywords are ranking and tracks any changes over time. It also provides insights into how your keywords are performing and what you can do to improve their ranking.

2. SEMrush

SEMrush is another all-in-one SEO tool that includes SERP tracking. It provides detailed insights into your keyword rankings and shows you how your rankings have changed over time. SEMrush also offers other features like competitor analysis and keyword research.

3. Ahrefs

Ahrefs is an SEO tool that’s primarily focused on link building. However, it also has a SERP tracker that’s quite comprehensive. It shows you where your keywords are ranking and tracks any changes over time. Ahrefs also provides insights into the search results page, so you can see what’s working well for your competitors and try to replicate their success.

4. Advanced Web Ranking

Advanced Web Ranking is a SERP checker tool that offers a free trial. It provides detailed insights into your keyword rankings and allows you to track up to 10 keywords for free. After the trial, it costs $49 per month for up to 300 keywords.

5. SERPStat

SERPStat is an all-in-one SEO platform that includes a SERP checker tool. It provides detailed insights into your keyword rankings and shows you how your rankings have changed over time. SERPStat also offers other features like competitor analysis and keyword research.

6. Raven Tools

Raven Tools is an all-in-one SEO platform that includes a SERP tracker. It provides detailed insights into your keyword rankings and tracks any changes over time. Raven Tools also offers other features like competitor analysis and keyword research.

7. AccuRanker

AccuRanker is a SERP checker tool that’s specifically designed for enterprise SEO. It provides detailed insights into your keyword rankings and allows you to track an unlimited number of keywords. AccuRanker costs $399 per month.

8. Searchmetrics

Searchmetrics is an all-in-one SEO platform that includes a SERP checker tool. It provides detailed insights into your keyword rankings and shows you how your rankings have changed over time. Searchmetrics also offers other features like competitor analysis and keyword research.

9. STAT

STAT is an all-in-one SEO platform that includes a SERP checker tool. It provides detailed insights into your keyword rankings and tracks any changes over time. STAT also offers other features like competitor analysis and keyword research.

10. SpyFu

SpyFu is an all-in-one SEO platform that includes a SERP checker tool. It provides detailed insights into your keyword rankings and shows you how your rankings have changed over time. SpyFu also offers other features like competitor analysis and keyword research.

11. KWFinder

KWFinder is an all-in-one SEO platform that includes a SERP checker tool. It provides detailed insights into your keyword rankings and shows you how your rankings have changed over time. KWFinder also offers other features like competitor analysis and keyword research.

12. SEOmoz

SEOmoz is an all-in-one SEO platform that includes a SERP checker tool. It provides detailed insights into your keyword rankings and tracks any changes over time. SEOmoz also offers other features like competitor analysis and keyword research.

13. Authority Labs

Authority Labs is a SERP checker tool that’s specifically designed for enterprise SEO. It provides detailed insights into your keyword rankings and allows you to track an unlimited number of keywords. Authority Labs costs $500 per month.

14. BrightEdge

BrightEdge is an all-in-one SEO platform that includes a SERP checker tool. It provides detailed insights into your keyword rankings and tracks any changes over time. BrightEdge also offers other features like competitor analysis and keyword research.

15. Conductor Searchlight

Conductor Searchlight is an all-in-one SEO platform that includes a SERP checker tool. It provides detailed insights into your keyword rankings and tracks any changes over time. Conductor Searchlight also offers other features like competitor analysis and keyword research.

16. SISTRIX

SISTRIX is a SERP checker tool that’s specifically designed for enterprise SEO. It provides detailed insights into your keyword rankings and allows you to track an unlimited number of keywords. SISTRIX costs $899 per month.

17. Advanced Web Ranking

Advanced Web Ranking is a SERP checker tool that’s specifically designed for enterprise SEO. It provides detailed insights into your keyword rankings and allows you to track an unlimited number of keywords. Advanced Web Ranking costs $149 per month.

18. iSpionage

iSpionage is an all-in-one SEO platform that includes a SERP checker tool. It provides detailed insights into your keyword rankings and tracks any changes over time. iSpionage also offers other features like competitor analysis and keyword research.

19. Rank Ranger

Rank Ranger is an all-in-one SEO platform that includes a SERP checker tool. It provides detailed insights into your keyword rankings and tracks any changes over time. Rank Ranger also offers other features like competitor analysis and keyword research.

20. SEO PowerSuite

SEO PowerSuite is an all-in-one SEO platform that includes a SERP checker tool. It provides detailed insights into your keyword rankings and tracks any changes over time. SEO PowerSuite also offers other features like competitor analysis and keyword research.

21. SERPWoo

SERPWoo is a SERP checker tool that’s specifically designed for enterprise SEO. It provides detailed insights into your keyword rankings and allows you to track an unlimited number of keywords. SERPWoo costs $97 per month.

22. SERPstat

SERPstat is an all-in-one SEO platform that includes a SERP checker tool. It provides detailed insights into your keyword rankings and tracks any changes over time. SERPstat also offers other features like competitor analysis and keyword research.

23. The Hoth

The Hoth is an all-in-one SEO platform that includes a SERP checker tool. It provides detailed insights into your keyword rankings and tracks any changes over time. The Hoth also offers other features like competitor analysis and keyword research.

The Importance of Using a SERP Checker Tool with Your Site

There’s no doubt that SEO is important for any website that wants to rank well in search engines. But it can be difficult to keep track of all the different ranking factors and make sure your site is optimized for them all. That’s where a SERP checker tool comes in handy.

A SERP checker tool will help you track your website’s progress in the search engine results pages (SERPs). It can also help you identify which keywords you’re ranking for and where you need to improve your SEO efforts.

Using a SERP checker tool is a great way to stay on top of your SEO game and make sure you’re doing everything you can to improve your website’s visibility in search engines. So if you’re serious about SEO, be sure to add any of the recommended SERP checker tools to your arsenal.