Shopify and WooCommerce are the chosen eCommerce platforms for more than four million online businesses combined!
While both eCommerce platforms share similarities, it’s important to understand the differences between Shopify vs. WooCommerce to make the most informed choice as a merchant for your online business.
Which is eCommerce platform is more expensive? Which caters to your niche more? Which storefront looks better?
Get the answers to these questions and much more with this quick and easy guide to Shopify and WooCommerce.
Shopify vs. WooCommerce: Which Is Cheaper?
As an eCommerce business owner, you want to cut costs where you can. But you don’t want to sacrifice quality either as you’re growing your business.
Not only are Shopify and WooCommerce the two most popular eCommerce solutions for store management, they’re also the most affordable.
In fact, WooCommerce is entirely free to use!
You can get the experience of a merchant account and start selling online by adding the plugin on your new or existing WordPress site. The optional guided tour will help you set up your eCommerce store. It will be ready with a shopping cart, card processing and other payment gateway options, and shipment choices. You will also be able to integrate your web store with Facebook, MailChimp, and Google Analytics.
WooCommerce also gives you the freedom to choose a store design that suits your brand identity. In addition to that, you also have a number of free extensions that will let you rake in a higher conversion rate, offer a wishlisht option for increased online sales, improve buyers’ shopping experience with product sliders, and even improve order management with an order delivery date option for the convenience of your online shoppers.
To enhance your customer experience as you sell online, you can install WooCommerce extensions for Amazon, eBay, subscriptions, dynamic pricing, shipping, hotel booking, and more.
While WooCommerce is an open source eCommorce solution and is initially free, many of these extensions range from $49 to almost $250.
WooCommerce is a WordPress plugin that you install. But Shopify is an online e-commerce platform with monthly plans.
Depending on your needs, Shopify may be a more cost-effective solution for your business despite WooCommerce’s free plugin.
Shopify is ideal for sellers who don’t code and need a simple and seamless e-commerce platform.
The basic plan starts at $29 the month. This option will get you the following:
- Your own online store
- Unlimited products
- At least two staff accounts
- Tech support
- Sales channels
- Order creation
- SSL certificate
- Shopping cart recovery
- Printable shipping labels
- Fraud analysis
- Point-of-sales application
If you want more than just the basics, you can choose Shopify’s $79 plan or the advanced $299 plan.
Advanced plans offer everything in the basic plan, along with these features:
- Gift cards
- Professional sales reports
- Third party shipping rates
- Discounts of up to 74%
- Lower credit card fees for as little as 5%
- Hardware peripheral support
- Unlimited Shopify point-of-sale pins
Shopify also offers an enterprise ‘Shopify Plus’ solution for large operations. And for sellers just starting out, there’s a ‘lite’ version for as little as $9 a month. Also, remember that the plans for Shopify and WooCommerce do not include the merchant account fees. That will cost extra.
The ‘lite’ plan has very minimal features and isn’t the best option for e-commerce businesses looking to grow.
Which Platform Looks the Best?
Your products may be amazing, but consumers won’t bite if your online store doesn’t look professional.
This is one of the biggest draws to both Shopify and WooCommerce. But which is the most aesthetically-pleasing choice?
Design is one of the biggest differences between Shopify vs. WooCommerce.
Shopify offers “out-of-the-box” designs created by professional web designers. This is an ideal option for sellers looking for an install-and-go solution.
There are more than 50 shop designs to choose from including 10 free complementary designs. All designs are mobile responsive and allow sellers to change their color scheme.
However, one drawback according to sellers is that Shopify websites have a tendency to look the same. This is further exacerbated by the fact got Shopify is the most non-technical of all the platforms.
This leaves less room for sellers to customize their shop design.
WooCommerce, on the other hand, is compatible with a wide range of e-commerce
designs. Plus, many premium WordPress themes already come with integrated WooCommerce plugins.
For sellers who really want to stand out, WooCommerce may be the best option for creating a unique shop design.
While both platforms come with their pros and cons, Shopify and WooCommerce are the most effective and user-friendly solutions for online sellers.
It’s all about choosing a platform that fits your needs and goals.
Bookmark this guide to have on-hand as you build your first online store. Check back to learn more about Shopify vs. WooCommerce and to discover tips and tricks for attracting customers.