Going live with a new website or blog is easy. Making sure you have one of the best in the industry is not. This is especially true when you factor in that there are now more than a billion active sites on the internet and more than 300 million of them are WordPress blogs. With all of this in mind, it’s important to realize what makes a website successful, while also discovering what can hold them back in the process.
While most bloggers are focusing on just creating content, there is actually a whole infrastructure and foundation that goes into creating a successful site. Using WordPress for example, every site starts out with the same generic database, site design, and content. As you add more content, your site gets bigger and more valuable to your audience. However, there can also be old content, comments, database files and other junk that is building up and slowing down your site and server performance in the process.
These are the types of things site owners and bloggers need to be aware of when creating a site of their own. Remember, it’s not enough to simply create content — you also need to provide value and promote it to audiences around the world in the process. The same way in which you would track incoming traffic and leads from your content creation and marketing efforts, you should be tracking your ROI and incoming business and revenue as well. These would often be considered part of your business performance metrics and included within any monthly or annual reports that you go over.
You will also need to gain powerful backlinks to your site through simple SEO methods. Even with all of this taking place, a slow website or blog can destroy all of your other efforts you’ve put into place.
That is exactly what we are going to be taking a look at in this “How Slow Website Burns a Hole in Your Pocket” infographic from Cheap Web Hosting. Be sure to review the written content below the infographic below for a full breakdown of everything covered in the infographic.
How a Slow Website or Blog Can Burn a Hole in Your Pocket Summary
At first glance, you might think a slow website is just an annoyance to anyone working on or visiting your site. However, it’s actually much more… and when you finish reading through the content below or viewing the infographic above, you will soon think twice about how fast your site is currently loading. For example, did you know Google ranks websites higher and lower in the search results based off how fast they load? Did you also know that a single second in loading time on a site like Amazon.com can account for hundreds of millions of dollars lost in transactions? It’s true and you can see even more crazy site stats like these here!
While a single second of your life might not seem like a lot of time or even that important, it means the world of a difference to a website or online business. A one-second delay in page response decreases your customer satisfaction by a whopping 16%.
Also, did you know…
- If Amazon increased page load time by =100ms they lost 1% of their sales.
- If Google increased page load by 500ms they get 25% fewer searches through their site.
- Facebook pages that are 500ms slower result in a 3% drop-off in traffic.
A few other stats to ponder when it comes to site loading time:
- 47% of all visitors want your website to load in under two seconds
- 40% of all visitors will bounce if your page takes more than 3 seconds to load
- 14% of visitors to your online store will shop somewhere else if it takes too long to load
- 50% of all visitors say that they won’t be loyal to websites that take too long to load
The actual loading time of your site affects many different factors, such as traffic, user experience, customer loyalty, SEO, market competition, the overall growth of your business and of course… revenue. To learn more about each of these factors, be sure to run a Google Speed Test on your site and see what areas can be worked on for further improvement. SEMRush also has an advanced site audit tool that can help with this process as well. After running a site audit or Google Speed Test, be sure to make any of their recommended changes to your site, then running the test again. Each time you make changes and run a new test, you should see improved numbers — which will also tie back to all of the other areas of your site (revenue, customer loyalty, SEO), that should also be improved over time as well.