Goldfish have a longer attention span than you do!
A goldfish is capable of paying attention for nine seconds, which is 1 second longer than us humans. That’s right, the average human attention span has gone down from twelve to only eight seconds long.
Attention spans began to drop right around when the mobile industry took off in the year 2000. People became used to being able to instantly have the information they want.
Every second Google processes over 40,000 searches and many of them lead straight to a sale. Right now someone’s turning to their computer or smartphone to find something they need to know, find, do or buy.
When a customer asks the internet a question they want fast answers. That’s why it’s so important to be able to learn about smoke shop SEO. Read on to learn 7 simple tips that can help you improve your SEO and local search rankings today.
What Is Smoke Shop SEO?
If you’re new to smoke shop SEO it’ll help to start with learning the basics. SEO stands for search engine optimization and it refers to your ability to drive traffic to your companies’ website. SEO requires you to combine multiple creative and technical aspects to improve your rankings.
The technical components of SEO help make your company visible on the internet. Here are some of the technical aspects of using SEO:
- Keyword choices
- Website analytics
- Adding links
You’ll also need to tap into your creative side to put yourself in the customer’s mindset. The creative aspects of SEO help you intrigue customers once they’ve already found your website.
Here are some of the creative aspects that go into quality SEO:
- Effective SEO titles & descriptions
- Relevant social media posts
- Catering to your audience
Being able to think like a customer will help you in creating a website that’s user-friendly. The more user-friendly your website the more likely customers are to visit it again.
1. Micro Moments
What exactly are micro-moments? The miniature moments refers to the split second when a consumer finally decides they want to make a purchase. When the customer searches for the “best smoke shop near me”, they already know they want to buy something.
Google has been able to identify four moments that typically lead up to a sale.
- I want to know
- I want to go
- I want to do
- I want to buy
The four moments all begin with the words, “I want to” because they indicate a customer’s need for some type of information.
2. Have a Fast Page Speed
During, I want to know moments, a customer is exploring their options. Maybe they want to buy a friend a special item from a local smoke shop but they aren’t sure exactly what they should get.
The I want to know moments are opportunities for customers to learn more about the products you have to offer. If their search leads them to your website, you’ll only have a matter of seconds to make a first impression. That’s why it’s important to have a fast page speed for both mobile websites and desktop computers.
3. Make Your Address Easy to Find
An I want to go moment means a customer wants to go to a certain type of store or business. Many customers prefer buying items from smoke shops in person rather than ordering online.
When a consumer has an “I want to go the moment,” they are almost ready to make a purchase. The only thing these customers have left to do is check the place out in person. Make sure your address is easy to find on your website. If a customer has a difficult time finding your location, they might decide to take their business elsewhere.
4. Have a Relevant Blog
When a customer has an I want to do moment, they might want to try something they’ve never done before. You can make the most of the want to do moments by having a relevant blog on your website.
Make sure the information on your blog will be useful to the audience you want to attract. Think of projects, trips and things your customers would want to learn how to do. Maybe they want to learn how to use rolling papers or safely ship a delicate glass item. Your blog can be a helpful resource that will inspire readers to come back the next time they want to do something.
5. Rank Higher in Google Maps
One of the most exciting micro-moments is I want to buy moments. Customers usually research the store they’re considering visiting. The customer already knows they want to buy something, they just aren’t sure where to go yet.
For example, they might look for “smoke shops with good deals” or “cool smoke shops to visit”. Ranking higher in Google maps helps customers see your shop first. They’ll be more likely to visit you when you’re one of the first choices they see.
If you’re spending time improving your local rankings and overall SEO, good reviews can give you an advantage. Positive reviews will improve your local SEO and help you rank higher on Google maps. They’ll also help get customers excited about coming to your store.
When customers are leaving your shop, ask them for a review. Many times customers will be happy to share their experience. Put up a sign encouraging customers to take photos of their experience. Allowing customers to take photos in the store helps make their reviews more credible.
You can also rank higher on Google maps by embedding geo tags. You should place geo tags on every page of your website. Search engines will have an easier time locating your business. There are free online tools that will allow you to generate as many geo tags as you need.
6. Write Valuable Content
Writing a blog is a great way to become the top smoke shop in town. Earlier, we briefly mentioned the importance of posting informative articles for customers. Now we’ll explain exactly how you can create incredible blog posts that will improve your shop’s popularity.
Finding relevant topics is only the beginning of writing a quality blog. Similar to the way SEO blends technical and creative aspects, so does writing quality content. You can have a wonderful, helpful message, but if you don’t format it correctly your customers will never hear it.
When formatting your blog posts, you’ll want to break up the information using headers. Your headers should briefly let readers know what that section of the article will be about. In today’s busy world, customers need to have the option to skip ahead to the parts they want to read.
Headers also help make the information easier to digest. Writers refer to articles without headers as “walls of text.” You don’t want to burden and overwhelm your readers. Instead, you should use headers to break up your articles into bite-size pieces.
Use short two-to-four sentence paragraphs throughout your articles. This is another way to avoid creating the infamous wall of text. Some writers even enjoy using one-sentence paragraphs to help transition from one idea to the next.
7. Research Keywords
Keywords improve your rankings by using phrases and words customers are frequently are searching for. Avoid overloading an article with too many keywords. Your readers will notice something is off and it’ll make your article more difficult to read. Instead, sprinkle keywords throughout your article naturally.
Ahrefs.com is a website you can use to help you find effective keywords. It’ll help you with competitive analytics so you can find out what keywords are helping your competition get ahead. The site has many different tools you can use to find the best keywords, content, and strategies to get ahead of the competition.
Start Making More Money
You’ll need to follow three simple steps to start making money from your blog today. First, you need to select the correct blogging platform. This is where you’ll make your blog and create new content for your smoke shop’s site. Next, you’ll need to set up your domain name and hosting.
Without a domain name and hosting your website won’t be accessible everywhere in the world.
Finally, the third step is making sure you keep your blog customer focused. Be creative and have fun thinking of articles you can create that will intrigue your customers.
Smoke shop SEO can be a fun process when you remember your goal is to make customers happy. Zac Johnson is the founder of Blogging.org and would love to help answer all of your blogging questions.