Personal finance and investing are two of the most exciting places to start a business or website around. This is especially true if you are actually investing your own time and money into growing something amazing that others can learn from. Combine the power and opportunity of blogging and you can really create something worth sharing to others, as personal finance and investing, and how to make money with the stock market are all such hot topics in the world today.
Everyday we have thousands of people that come to our website trying to learn how to start a website or blog of their own. The good news is that it’s extremely easy to get started. All you need to do is get a domain name, set up your web hosting, and install WordPress and start creating content. Even if that sounds too complicating don’t worry, we will walk you through the process step by step.
Step 1: Going Live with Your Stock Trading and Investment Blog
As you can imagine, they are already millions of websites and blogs on the internet today, especially ones that are already focusing on personal finance or investing. With this in mind, it’s going to be important for you to understand not just why you are creating another site on the internet, but how you are going to provide value to your audience and also the blogging platform you are going to use to create content and manage your site.
The easiest way to get started, without needing any technical or design skills, is the setup a shared web hosting account through Bluehost. This will allow you to get a free domain name, and also spend less than $0.10 per day on actually hosting your site. You can go live with your website today for just $106 which will cover you in hosting cost for the next three years.
At the same time, when you create a blog with Bluehost, it’s already going to have WordPress installed so there is nothing technical for you to do to get started. Once all of this is done, you can start creating content for your site right away.
During this initial time of setup, you should also be thinking about the various types of content you’ll be creating on your site and also a memorable name for your brand and blog. We are actually going to be covering this in more detail now.
Step 2: Coming Up with New Stock Market Content Ideas
When it comes to actually creating content on your site, this is where your audience is going to get the real value from your site. With more than a billion active websites and blogs already creating content on the internet, you need to get creative and unique with your content but also niche specific in the process.
By this we mean that you should be focused on a smaller sector of the stock market, personal finance, or investing versus going at it from all different angles. A great example of this would be if you wanted to highlight penny stocks to watch for or maybe the latest investment trends in the world of cryptocurrency. Top bloggers in this space have already made great followings and names for themselves, as the penny stock market is much different than investing in the DOW or Nasdaq. You’ve likely seen Jim Cramer on CNBC and through his stock market investing blog, but you’ve likely never seen him talk about investing in penny stocks. As you can imagine, they are two completely different words and investment types.
No matter what route you take, just make sure you always have a tight-knit focus on your content and always provide your audience with the best value possible. Not only will this affect your on-site user experience, it will also play a role and how your site ranks in the search results. Also, it’s important to bring your own creativity and personality to the blog. With so many information and business blogs already out there, it’s refreshing to see an actual persona and name behind a blog.
It’s also important to remember that when it comes to content creation, the longer the content the better. With so many sites already creating content, the last thing you need is to publish a whole bunch of 500-word articles on your site, only to have them lost in the mix. It’s much better to create high-quality and content-rich articles with more than 2,000 words of content. This will allow you to focus on the promotion and outreach process for getting attention to these articles versus trying to promote a whole bunch of smaller articles at the same time.
Step 3: Promoting Your Blog Content to the Masses
As you can imagine, from what we’ve walkthrough so far it’s pretty easy to get started with a website or blog of your own. It’s also not that hard to create content on your site, or even outsource it to freelancers. With both of these elements being quite easy to accomplish, the hard part of having a successful website or blog is actually in the content promotion process.
We’ve already touched upon the importance of creating long form content to rank in the search results. However, if you are going to use this method you will likely have a lot of competition, as some of the top finance and investing sites on the internet or already established and have years of backlinking efforts and promotion working for them.
A better way to promote and create content for your site is the focus on social media and how you can get other outlets to link back to your website.
A great example of this would be if you were to turn an existing industry report or latest figured on the stock market into an infographic — along with a unique article to go along with it. Just take a look through Google and see if you can come up with any ideas based off the existing stock market infographics they already have listed. If you don’t have the time or resources to create an original infographic, you can use (and source) any of the ones you find in Google, and write your own article to go along with it.
In either case, you can then publish the article and infographic to your website, while also having it submit to a wide range of infographic directories, and then also reach out to big media outlets to see if they would like to promote it as well. This is also something you can outsource, but it might set you back at least a few hundred dollars. However, just getting one of these websites to link back to yours and share it with their audience would be more valuable than getting a thousand backlinks from much smaller websites.
An even better option is to focus your efforts on guest blogging. Not only will this allow you to gain backlinks from other websites that are relevant to your niche, it will also allow you to brand yourself as an expert as well. Guest blogging takes a decent amount of time and effort, but it is also free and can be done in your spare time.
In addition to focusing on SEO and backlink building, you should also add social media into the mix. Platforms like Twitter, Facebook, and Instagram have been amazing for growing personal brands in the finance and stock trading space. Just take a look at any of these top Instagram influencers to see how they are creating content for their audiences, then replicate the process within your own niche.
In the financial space, check out other social media accounts like Timothy Sykes, who currently has more than 1.2 million followers, or Warrior Trading to see how they are growing their following through visual and social media marketing. Not all audiences like to follow blogs or read through massive amounts of text. This is why social media and visual marketing are so important when building an online brand and following today.
How to Get Started with a Financial or Stock Market Blog Right Now
Now that you have a better understanding of what it takes to launch a financial or stock market block of your own, now it’s up to you to take action.
Click here to register your domain name and setup your web hosting. As mentioned earlier, you will get a free domain name and 60% off your web hosting plan. You can pay for web hosting on a monthly basis or pay it in advance and take advantage of their super discounted offers.
If you end up launching your website or blog, let me know so I could check it out. I’ll also give you free access to our $1997 video blogging course to help you get started and grow it into something amazing.