You’ve learned how to create a blog. You’ve found a good blog platform where you want to create it. You’ve picked a topic for your blog. And you even decided what you’re going to post on it. It seems you’re ready to become a blogger. But wait a second.
There are so many mediocre blogs on the net, so sometimes you get lost in the scope of spammy websites, which are neither original, nor attractive. Content is duplicated, design is lame, and articles are terrible. You cannot just let your blog belong to this list of websites.
Here’s a question to ask yourself: “How can I create a GOOD blog.” And here is the answer: “Why don’t you try this formula of a successful blog and see what you get in the end?” It’s worth the effort.
Find your ideal reader
Since you aren’t a newbie in blogging, you know that defining a target audience is the first thing to do. How can you create a content plan and start writing blog posts if you don’t know who your readers are? Here, you need to be as specific as you can. Who’s your ideal reader? Try to imagine all details of this persona: age, gender, geographic location, education, occupation, hobbies and interests, social and marital status, financial capacities and so on.
After you’ve understood your ideal reader, think what this person would like to find on your blog. What post will make your readers nod their heads and say, “Good, that makes sense.” Now it’s time to start writing your content plan.
And one more point. Interact with your audience. Be open to communication. By the way, content of high quality doesn’t always provoke hot discussions and have a huge number of reposts. So, you should encourage readers to be active commenters and share their views.
Collaborate with bloggers
Aside from just building relationships with readers, socialize with other bloggers. When you deal with people who are like you, it’s a fantastic chance to learn something new, and share experiences and views. The old saying, “Two heads are better than one” means that if two people work together they are likely to complete the task in a more effective way.
Bloggers help each other: They write guest posts on some popular resources to make a name for themselves, or give links to fellow bloggers’ materials in their blog posts, or go into business with bloggers in other ways.
What’s more, blogging is not only about business. You can meet like-minded people who inspire you to work on self-development. Or better yet, you can serve as a source of inspiration for others.
Take advantage of your uniqueness
Topics that are of interest to your target audience are rather limited. You must have come across the same topic on different resources, and unfortunately, all these articles are similar. Would you like to increase the amount of similar content on the net? How then are you going to stand out from the bloggers’ crowd? Use your uniqueness.
So what should you do? Write about your experiences and observations, experiment with blog content – combine several writing techniques or choose some innovative method of presenting information, suggest an alternative approach to the matter of common knowledge, write about a very specific issue.
And never ever copy-paste content written by somebody else. Before posting anything, make sure it’s 100% original by using anti-plagiarism software. It sometimes happens that plagiarism checkers detect similarities, even though the author didn’t copy materials from other sources. It’s unintentional plagiarism. And the right way to avoid it is to check your work in advance.
Care about your blog’s appearance
Who on earth is attracted to blogs with terrible design? Take care with all aspects of your blog – both content and design. Suppose you’ve already prepared the high-quality materials and made a cool content plan. And even though you can’t wait to start writing it, one thing is still to be considered – your writing. Poor grammar, a lame writing style and lack of proofreading spoil the reader’s impression once and for all. Constantly work on your writing skills to produce content of decent quality, or hire freelance writers and proofreaders to do it for you.
Blog design is also something to be considered. It should look professional. The blog’s interface should be understandable for everyone who visits your blog. If you’re not a rock star in designing, no worries. Blog platforms have great themes that can be applied for free. Appealing photographs and pictures will be a huge plus. Again, you can hire a freelance photographer or look through photostocks and pick what you need.
Don’t make your readers wait too long
“The more the better” rule works great in blogging. Good for you if you can publish more than one post per week. If you have an opportunity to blog daily, there’s nothing better than. However, if blogging isn’t the only work that you have, then you can experience some difficulties with posting every day. Besides, to research and prepare a decent post takes a great deal of time and effort.
For your convenience, create a posting schedule. Set a rule to update your blog at least weekly. Blog content differs, and if you cannot give your readers an epic article, then you’d better give them something simple like a short tip or quote some reputable or inspiring people.
Promote your blog with social media
You’ve got Facebook, Twitter and Instagram accounts, right? Great. Use them for promoting your blog as well. Using social media allows more people to see what you’re writing about. You don’t have to pay for advertising – you can promote the blog on your own.
Every time you post something new on your blog, let your Facebook, Twitter and Instagram friends know about it. When there isn’t anything new, keep the conversation alive in your social media profiles and publish relevant materials that are related to your blog topic.