There’s a new kid on the social media block, and it’s one of the most unlikely applications. Yes, it’s an app that has all the markings of a different app called Musical.ly, but with a little extra.
You’ve probably seen countless teens and young adults doing strange dances in public places, thanks to TikTok. But every new app trend has an opportunity to help gain attention for your brand.
And that, of course, is something that may just help your marketing efforts.
Let’s face it the marketing landscape is moving full-on towards video, a short-form video that has entertainment value, and TikTok brings this aspect to the fore.
You may be wondering: “How do I use this app for business?“
That’s ok, we’ve got you covered as we reveal the latest stats about TikTok that will only improve your marketing efforts on this fun new platform.
TikTok has 800 million active users around the world
This is a number that nobody saw coming from an app that primarily captured young people’s attention and housed dance routines.
Things have changed significantly since its start in 2018, and the TikTok team has considerably ramped up the user base.
There are now 800 million active users on TikTok, either engaging or creating content for mass consumption.
Also consider that TikTok started in 2018 and to amass such a following is a significant phenomenon in the world of apps. Many users are finding exciting ways to share their message, and marketers are closing in on these trends too.
Marketers are finding many opportunities to create a large following on the platform and then driving these users to their website or other funnels to generate sales.
TikTok averages one million video views daily
The users on this platform are highly engaged and prone to watch as many videos as possible and even spend half a day on the platform. It’s that addictive and pretty easy to get absorbed into the TikTok content.
That’s the reason that there has been an average of 1 million videos viewed daily. Considering that most of the videos are 15 seconds long. That’s 160 days worth of content consumed in one day by the users of this platform.
Knowing this, you can certainly leverage the trends on TikTok, build a brand with authority for yourself.
The engagement is high, and you can build enthusiasm for your offers.
Also, note that the age demographic is broadening quickly, so you will soon have many older users entering the platform, which will increase the buying power.
Right now, it looks set that Tik Tok is about patience, understanding, and creating plans for an older audience to start engaging.
There are 63% of adult users on TikTok
Initially, the app was mostly for kids and teenagers. In 2017 there were 2.6 million adult users of TikTok in the U.S. If you fast forward to twelve months later, this number shot up to 7.2 million adult users in the U.S.
Adult users in the U.S. make up the bulk of the platform as of 2020. They make up 63% of adult users of TikTok in the U.S.
That’s just around 500 million adult users between the age of 20 and above. The rest of the users are between 10-19 and include 37% of users of the platform.
The jump in the age demographic has had marketers swiftly getting onto the platform to learn about it. If you started early, you would have a massive reach by now due to the high engagement. But it’s not too late, as the users remain highly engaged on the platform.
More and more users are still getting to grips with the service, and there is a massive need for content that educates, entertains, and helps the users solve a problem.
If you can offer this, the audience is ripe for the taking. It’s all about how quickly you learn to create content for the platform and your initiative.
The app has seen over 1.5 billion downloads
TikTok is best on the app, as it offers you many opportunities to create original and funny videos. Their features expand every day based on the trends.
The app itself has seen massive uptake and has been downloaded 1.5 billion times on both the App and Play store.
The one aspect of TikTok is many people share it with friends, and that grows the user base.
Downloading the app is simple, and then you immediately get to see the videos without needing to log in. The developers have created a no-frills process that makes sure you’re kept on the app.
All in all, you can say that the developers understand their target audience and cater to their needs. In this way, as a marketer, you will also need to learn the intricacies of the app. You can even opt to become a tester to get better at using the app. This will give you advanced features before other users.
Once you’ve got a hold of how everything works, you can start creating native content that hooks onto the trends and gets massive attention.
Majority of TikTok users access the app daily
If you scroll through your phone, you perhaps downloaded an app ages ago when it was all the rage and completely forgot about it.
TikTok has an entirely different effect and has kept users on the platform every single day. That’s 90% of the user base that uses the app daily.
Comparatively, only 50% of users of Instagram access the app daily.
The amount of engagement TikTok gets, and attention is unprecedented. Mostly, it’s creating a buzz, and allowing marketers to get in on the action.
You no longer need to make every aspect of your Feed perfect, like Instagram. Instead, you can show a more real and authentic view of your brand and build a bond and good relationship with the users on TikTok.
The reality is that attention can be fleeting, and novelty tends to wear off quickly. The best bet is to get in on the engagement and leverage it for your brand before the novelty wears off.
TikTok is available globally
Interestingly enough, TikTok, which was founded in Hong Kong, has broached so many markets, and it’s especially prevalent in Asia.
Nevertheless, it spans 155 countries and is available in 75 languages. The inclusivity is quite impressive in itself. That’s around 80% of the countries in the world.
Initially, for the U.S. audience, it had Musical.ly, a platform where users would lip-synch to popular songs. Byte dance (the company that owns TikTok) bought Musical.ly and relaunched in the U.S. as TikTok. Since the U.S. audience already knew about Musical.ly, it was easier to bring back the influencers and gain traction in the U.S.
But, the best part is it’s not only popular in the U.S. but globally. China’s version of the app is known as Douyin, and it’s also growing significantly.
Meanwhile, other Asian countries have downloaded the app 190 million times.
You can probably tell that the opportunity for global reach is significant with TikTok.
And the algorithm is consistently supporting this reach for brands and businesses alike.
TikTok users spend 52 minutes per day scrolling
Users of TikTok are avidly engaged, and they spend, on average, 52 minutes per day on the app. To put this into context, users on Facebook and Instagram spend 58 minutes per day on the app.
It’s even more impressive that this app is so new and gaining such high engagement and time from its users.
The users of the app spend so much time because they can create videos directly on the app.
They also have the option of using music and creating multiple takes. Not to mention the vast amounts of available content that is super entertaining.
Due to the high amount of time spent on the app, marketers can get attention to their marketing efforts and sell more products and services.
Soon there will also be a better ads platform that will help you leverage the user base even more.
TikTok was the most downloaded iOS app
Sensor tower reports a massive increase in downloads by iOS users, which sat at a mere 33 million in 2019, and massively jumped to 495 million in 2020.
The spike could be seen during the COVID-19 pandemic. People were more prone to find alternative means to be entertained.
TikTok has been one of the companies that have seen significant spikes in its user base due to the pandemic.
That said, it is a temporary spike that many marketers have already leveraged, taking their content from YouTube, Instagram, and Facebook and repurposing it for TikTok. You may find that this will be useful for your brand as well.
37 percent of TikTok users are aged between 10 and 19
At first, the largest group was in the 10-19 group. They still do make up a large percentage coming in at 37% of users. When compared to other demographics, it’s significant.
Many youngsters have been attracted by the fun way to share content that’s short and keeps you connected with friends.
Although having a growing user base is not necessarily a bad thing, as Snapchat had a similar demographic at one stage.
The central aspect here is that the users will age and will be more aware of your brand if you decide to market on this platform. Therefore, you can use the platform to keep studying the trends and using them to create future content.
India has increased its downloads of TikTok
The majority of TikTok downloads have come from India. The app has been downloaded 467 million times and has helped the app see a surge in Asia. After India, China and the U.S. follow suit.
India is a great market to enter as their economy is witnessing a boost over time with predictions that there will be massive growth from India over the next few years.
Gaining access to the massive organic reach to these users is phenomenal. It can certainly boost your brand authority and following.
Naturally, when they are ready to buy, they will choose the brands they know and love. If you’re one of those brands, you will be fortunate.
Ad prices have a broad range
Ads can be quite costly from Google and Facebook, but getting your content in front of the right people is necessary. Ads on TikTok are a new phenomenon and can range from $50 – $150 000.
The price ranges broadly because there are a variety of ads on the platform that can be used as follows:
- Your ads will be brought up in the News Feed on TikTok.
- The ads take over the entire screen when users open up the app.
- Ads can also appear on the “for you” pages and are known as hashtag challenges.
- Also, ads can take the form of custom influencer packages.
There are many options, but you will need first to apply to set up ads on the platform. If you meet the criteria, their ads team will get in touch with you to set up. Aim to get familiar with the TikTok platform before advertising.
This will ensure you don’t waste time and funds when you do create an ad campaign.
TikTok increases consumer spending worldwide.
In February 2020, TikTok reached a total lifetime user spending of 300 million U.S. dollars on Google Play and the App Store.
The app offers ways to spend by allowing users to give gifts to other users, which can be converted to money when transferred to their PayPal accounts.
Users are often rewarded for proper content by other users.
Some advertisers have been marketing to the users, and their sales have seen a spike.
Brand takeover ads can guarantee impressions
Usually, when TikTok allows one brand per day to take over, the ads pop up when you open the app. It is what you see that pops up immediately when you access the app. It can be served in a variety of formats such as a short video, gif, or image and will link to the landing page of your choosing.
This is guaranteed to net you five million daily impressions. These may work well, now that the audience has matured, and can choose to view your offers and buy.
It’s a fantastic ads option that other platforms do not offer to marketers and brands.
It does seem that TikTok cares about its influencers as well as the marketers and businesses using the platform.
Final Thoughts TikTok Statistics and Where It’s Headed
Tiktok may be the new kid on the block, but it’s already competing with the giants of social media like Facebook, Instagram, and Twitter. So much so they’ve found ways to incorporate the features of TikTok into their app.
The good news for you as a marketer is that you can add a new dimension to your digital marketing campaigns. Not only that, but you can also start engaging your potential audiences and create massive brand awareness overall.
And while it may take some time to create content that is native to this platform, it’s time well invested as their ad platform allows you massive reach over time.