What is the purpose of your business website or blog?
Traffic? No. Website traffic is a burden on your business. It costs you money in hosting charges.
Sales? Perhaps, but sales depend on the relationship you establish with buyers, which takes more than a few blog posts.
Leads? Yes. This is where you can start conversations with your potential customers. But to do that you need to invest in a few tools. Here are five of the best lead capture tools to consider.
Sites that serve interstitial ads to mobile users face penalties from Google. If this includes your site, then you need to find an alternative and to do so quickly.
Hello Bar is one alternative to intrusive full-screen ads that is well-worth considering. When you install Hell Bar on your site, the application shows a bar across the top of your screen that you can use to capture email addresses, link to specific content or to start a conversation.
Hello Bar uses a freemium pricing model. The free level lets you use one Hello Bar across any site whereas the pro level removes the Hello Bar branding and gives you multiple bars so that you can serve a perfectly optimized bar on each web page.
Did you ever want to dive deeper into your Google Analytics data to find out exactly who was visiting your site?
Leadefeeder is aimed at B2B companies and will give you massive amounts of extra data over and above the raw numbers and IP addresses that are visible in your Analytics.
There is a free option that tells you which companies have visited your website in the past seven days, but the premium option gives you a boat-load of extra information. A premium Leadfeeder subscription shows you the pages that each visitor looked at and companies’ LinkedIn details. These two pieces of information allow you to contact visitors directly to start the sales process, so you can say goodbye to cold calling.
Email is still a much more successful business communication channel than any social media platform, and you must have a way to capture customers’ email addresses. You need their permission for you to send marketing emails to them and a program that keeps all your marketing emails and autoresponders in good order.
GetResponse is a complete online and marketing automation platform with dozens of applications for every SMB or marketer. Amongst their automation features, the email automation management system is intuitive and straightforward to use. There are lots of templates, and you can segment your email list according to the product each person is most likely to benefit from.
GetResponse requires a monthly subscription, though there is a 30-day free trial and discounts for paying annually rather than monthly.
To understand your future customers, you need to know what they are interested in.
Lead Flows is a free tool from Hubspot that tells you what a visitor was looking at before and after they fill in a form on your website.
Leadin does not require you to install any software and generates its own forms, but it also integrates with any forms you have already installed. The information that visitors provide integrates with your email management provider and with your CRM so that you can start the conversion process immediately.
If you have visitors from around the world, then you need a way to converse with them in a natural and friendly way.
Web chat is popular with Internet users because they get instant responses to any queries 24/7, rather than having to wait until you are available. It is also less intrusive than a telephone call.
Olark is a web chat application that includes a lot more than a chat operator who talks with site users. You (and the chat person) can see the lead’s email address, which pages the person has looked at and what’s in their shopping cart. This means that conversations are individual and that they will engage the lead in a meaningful way.
Olark’s appearance can be customized, and leads are encouraged to give feedback after each chat. Pricing is on a per operator basis with discounts for annual and biannual payments.
What’s Your Lead Capture Process?
You can only talk with hundreds or thousands of visitors if you have the right tools. Converting a visitor into a lead often takes a long time because you need to build trust and to establish yourself as believable. The conversion process from casual website user to lead, and ultimately buyer, is a long one with many points of contact along the way.
You can only start the confidence-building process if you have a visitor’s contact details. Each of these five tools will add more possibilities to your leads funnel, so it makes sense to install them all, especially when their costs are so low.