There are always new trends and innovations to keep up with in marketing. Influencer marketing has been making a buzz lately. Although this type of marketing is not new at all, it has gained the spotlight because of the new possibilities that come with it as technology advances.
Just like other marketing strategies, you need to take into consideration key factors and proper application methods when influencer marketing is involved. Influencer marketing blogs exist to further educate, inform, and update those who are in the marketing industry.
Influencer Marketing on Instagram and Social Media
Instagram has quickly become one of the most popular social media platforms, with over 800 million monthly active users. And it’s not just individuals who are flocking to the platform – businesses are increasingly seeing the value in using Instagram to reach their target audiences.
One way that businesses are doing this is by working with influencers. Influencer marketing on Instagram can be an extremely effective way to promote your brand and reach a new audience.
But what exactly is influencer marketing? And how can you do it effectively? Here’s everything you need to know about influencer marketing on Instagram.
What is influencer marketing?
Influencer marketing is a type of marketing that focuses on partnering with people who have influence over potential customers. These people, known as influencers, can use their reach to promote your brand to a new audience.
There are a few different types of influencers, but the most common type on Instagram is the micro-influencer. Micro-influencers typically have between 1,000 and 100,000 followers and are considered to be more relatable than celebrities or other types of influencers.
How does influencer marketing work?
There are a few different ways that brands can work with influencers on Instagram. The most common method is to identify relevant influencers and then contact them directly to see if they’re interested in working together.
If an influencer agrees to work with you, they will typically create a post or Stories featuring your brand. This content will usually include a call to action, such as a discount code or link to your website.
It’s important to note that influencer marketing on Instagram is not about buying followers or likes. Instead, it’s about finding people who already have influence over your target audience and working with them to promote your brand in a way that feels organic and natural.
How can I do influencer marketing effectively?
There are a few key things to keep in mind if you want to do influencer marketing effectively on Instagram.
First, it’s important to find the right influencers to work with. Look for people who have a genuine interest in your brand and who also have a large and engaged following.
It’s also important to be clear about your goals for the partnership. What do you hope to achieve by working with an influencer? Make sure you communicate your goals to the influencer so they can create content that aligns with your objectives.
Finally, don’t forget to measure the results of your campaign. Keep track of metrics like website traffic and sales to see if there’s a correlation with the influencer marketing campaign. This will help you determine whether or not the campaign was successful and whether or not it’s worth doing again in the future.
List of the Top Influencer Marketing Blogs on the Internet Today
The web has endless content and doing research on your own can be such a hassle. That’s why went ahead and scoured the internet to give you the list of the top influencer marketing blogs out there. If you’re looking into starting your own blog and you want to get some inspiration and ideas from the best, this is for you. Go check them out and don’t forget to keep tabs on your favorite sites.
TapInfluence was founded in 2009 with humble beginnings as a community platform for bloggers. The appreciation for great content has been central to their evolution, becoming the world’s first Influencer-Generated Content Engine. TapInfluence unites content creators, influencers, and brands to build authentic relationships through meaningful content that is enjoyable, inspires, and creates action.
They are disruptors and evangelists. They’re reshaping content, how it sounds, how it looks, how it reads, and it how it feels. They are creating a world where content is inspiring, where it is human and where there is a meaningful relationship between consumers, influencers, and marketers.
Sideqik’s data-driven influencer marketing platform helps brands discover the best influencers and tell amazing stories that resonate with their target audience. They power the most engaging and sophisticated influencer marketing programs in the world.
You can learn more about influencer marketing, brand ambassadors, and more on this blog. Sideqik is the leading end-to-end influencer marketing platform for brands and agencies who work with the top influencers. Stay ahead of the pack with the latest news and the best resources available.
Acorn Influence gets its name from the acorn, a nut produced by oak trees known for their impressive strength, size and longevity. A single oak can produce millions of acorns in its lifetime, of which only a small percentage ever gets the right combination of moisture and sunlight to grow into their own majestic tree.
Just like the rare, flourishing acorn, it takes the right elements to create a memorable message that stands out from the noise. Consumer engagement with promotional content is inspired by authenticity, which only comes from pairing the right influencers, with the right brand, and the right audience. They work closely with influencers and brands to communicate their message in a way that informs, delights, and motivates consumers.
Established in 2011, Mediakix is the leading influencer marketing agency connecting the world’s top brands with passionate, socially-engaged audiences through social media influencers, influencer marketing, YouTube influencers, top lifestyle bloggers, and Instagram influencers. They strategize and build high performing campaigns for top brands to engage with their target audiences on YouTube, blogs, Instagram, and emerging social media channels.
Their branded and sponsored content campaigns engage audiences, drive brand awareness, brand engagement, and product sales. Mediakix’s influencer marketing campaigns have been among the highest performing campaigns for our clients including Nordstrom, Blue Apron, HauteLook, David Yurman, Birchbox, Indiegogo, Hallmark, NatureBox, Sleep Number, BarkBox, and many more.
The Motherhood is a social media marketing agency building relationships between brands and mothers. Essential social media and blog marketing services for brands to leverage their top network of influential moms online, focused on family mom and mommy blogs.
In 2008, on behalf of one of the leading CPG brands, they created the very first brand-sponsored influencer marketing campaign. Since then, their team of creative marketing professionals has engaged thousands of influencers and executed hundreds of award-winning campaigns for major consumer brands. Their campaigns not only drive results, they create long-term value for their brand partners.
Rakuten Marketing is the global leader in integrated marketing solutions. With offices around the world, their integrated marketing solutions span affiliate, display, and search.
Rakuten Marketing empowers marketers to transcend the conventional and achieve the full potential of digital marketing. They deliver data-driven, personalized ad experiences that engage consumers – across screens, platforms and traditional publishers – and influence them to purchase. Their commitment to transparency provides consumer journey insights that allow them to continually optimize for performance.
At Bloglovin, they’ve been working tirelessly to help influencers succeed and reach a larger audience since 2007, way before the word “influencer” became a common currency. They generate and analyze an amazing amount of data, which informs what they do and helps make their campaigns as effective as possible.
On this blog, they share some of this data, as well as cover topics ranging from how to get the most out of your influencer marketing investment, to how to avoid common mistakes, and how to make sure that you’re pairing up with the right influencers for your brand.
From social media to PR mentions, user reviews to blog comments, Mention helps leading brands track the most important conversations about their brand, competitors, and industry online.
They help their customers to monitor and improve their social media performance, find influencers, protect their reputation, and provide better customer care. Mention is simply a comprehensive media monitoring tool.
Convince & Convert is an experienced, highly focused analysis and advisory firm that creates effective, best-in-class digital marketing strategies for the world’s most interesting organizations. They use a framework of four success pathways to show brands how to methodically optimize digital marketing programs to make them remarkable.
Many interesting and innovative brands rely on them to solve tough problems and push them forward. Because, they know what they’re talking about, as they operate one of the world’s largest marketing advice and media companies, their Convince & Convert Media division and because they’re fast, fair, and easy to work with.
IZEA created the sponsored social industry in 2006 when they launched the first technology platform to pay bloggers to create content for brands. Since then, they have grown from a guy with an idea, to a NASDAQ traded company serving the world’s top marketers and creators.
They provide content and influencer marketing services for agencies and brands that prefer a fully managed solution. Their team becomes an extension of your team, leveraging their proprietary software technology to execute against your objectives.
How to Get Started with Your Own Influencer Marketing Blog
Having your own blog on influencer marketing or other things your passionate and knowledgeable about can help you with your personal growth and career. It’s also a smart way to invest some of your time and energy. If you begin your blogging journey right, you’re definitely in for success. And we’d love to give you a hand in getting a good start.
What are the basic requirements? Well, all you need is a domain name, a hosting plan, and a strategy to create content.
After choosing a domain name, decide on a cost-effective and reliable hosting plan. For this, we highly recommend Bluehost. We have a great relationship with them, so they offer our readers a 60% discount on hosting and a free domain with their hosting plan.
Just click the image below to sign up and start building your blog today!
To learn more about the blog setup and content creation process, be sure to visit our main page tutorial at blogging.org.