Lots of women read blogs to learn about fashion. They don’t want to look tacky when they go to a job interview, date a new guy or have a night on the town with their girlfriends. Nail polish is a very popular niche — spanning on topics that discuss the latest colors, where to get your nails professionally done, or even how to polish your own nails from home.
List of the Top Nail Polish Blogs on the Internet Today
If you are interested in creating your own nail polish blog, it pays to learn from the best. Here are ten of the top nail polish blogs on the Internet and the content strategy that helped them stand out in an increasingly crowded niche.
Vampy Varnish was one of the first nail polish blogs on the Internet back in 2008. Kelly, the author of Vampy Varnish, doesn’t accept free samples, so her reviews are some of the most unbiased of any nail polish blog. She has since expanded her content to cover topics other than nail polish, such as jewelry.
Vampy Varnish is categorized to help readers find the content they are looking for. The blog has a section for a number of different brands, so readers can quickly find reviews on the types of content they are looking for.
This blog is well optimized for SEO and ranks for over 20,000 keywords, including “nail polish blogs.” Kelly has build relationships with a lot of other beauty bloggers, such as We Heart This, Product Girl and Lacquerized, which has helped her earn natural, quality links to her site.
Manicured and marvelous is a nail polish blog created by Roselynn Mercedes. Roselynn‘s blog focus is almost entirely on reviewing swatches and different types of nail polish. She has nearly 1000 pages of content, so she is a very prolific writer in this niche.
Unlike most nail polish blogs, Roselynn covers indie nail polishes in addition to mainstream brands. She also provides several shopping guides to help readers choose the right indie nail polishes.
Cosmetic Sanctuary is a where general beauty blog. The author, Lisa, provides reviews on every type of nail polish under the sun. She has categories for Indie, mainstream, nail art and nail care articles. Lisa also has reviews of different facial, I care, fragrances, skin care and hair care products.
Lisa also has various giveaways on her site. She averages about one give away a month, but doesn’t have a strict schedule.
Lisa also has tutorials to help readers find specific content. The top of her blog has links to her shopping guides, some of which are seasonal and focus on helping readers find indie content.
Cosmetic Sanctuary has a stellar Facebook presence, with nearly 4 million fans. A substantial share of its traffic comes from Facebook and photo sharing sites.
4. From Roses
From Roses is a beauty, lifestyle and photography blog managed by Rebecca, a young woman from the United Kingdom. It has a three column WordPress layout, so readers can see the three most recent posts at once. Rebecca publishes content on an almost daily basis.
Most of her content focuses on reviewing nail polish and other beauty products. The average length of her posts is around 800 words, so Rebecca clearly doesn’t believe in thin content. In addition to her detailed blog posts and photo reviews, Rebecca understands the power of email marketing and knows how to build a list. She offers a free photo bundle to entice people to join her newsletter.
Peachy Polish is managed by Valesh Gracic. Valesh reviews a lot of different swatches, nail polishes and other cosmetics.
The blog has a unique photo layout. Every image on the blog page corresponds with a blog post. Readers have to roll their mouse over the image to see the title of the post, which makes the posts more engaging. The images are closeup pictures of the products she is reviewing.
The author focuses on a more specialized set of nail polishes than most other bloggers, such as Oli and Halo products. She ranks for about 4,000 keywords, which is fewer than most of the other bloggers on this list. However, she dominates the SERPs for keywords around the brand names that she writes about the most.
The PolishAholic publishes biweekly content on nail polishes and swatches. Most of the posts are reviews of different products, but the author also covers occasional giveaways.
The blog covers a mixture of indie and mainstream brands. She also covers a lot of content on Oli products and ranks well for them in Google. She has boosted her search engine rankings by providing linkbait content and building relationships with other beauty bloggers, which has earned her a spot on blogrolls of dozens of other blogs.
The PolishAddict has an active presence on social media. It has earned nearly 3 million fans on Facebook and publishes regular posts there to drive traffic to the blog.
Swatch and Learn is a blog that covers reviews and tutorials on nail polishes and swatches. Mary, the founder of the blog, has created over 1,500 posts over the past seven years.
Mary has organized her content into 25 different categories, which are all listed on the sidebar of her blog for ease of navigation. She also has sidebar links with images to blog posts discussing magazines where her interviews were featured.
Nailderella is a Swiss-based beauty blog. While the content is more geared towards European readers, anyone can appreciate it. The blog reviews many different types of beauty products, including mainstream and indie nail polishes.
The site is optimized for reader navigation, so people can find reviews of any brand they are interested in learning about. She has links to tags for 87 different brands in the sidebar.
Since the website is focused mostly on reviewing European products and serving readers on that continent, it ranks for a variety of European brands. It is ranking for 2,400 keywords such as “essie nail polish swatches” and “estee lauder double wear.”
Annie Pham founded Cirque Colors in 2012. She is one of the few nail polish bloggers that focuses on mixing her own polishes and reviewing the bases for her readers. She has created a wide range of indie polishes from across the color spectrum, which are reviewed in detail on her blog.
Annie only publishes about one post a month, which is less frequent than most other nail polish bloggers. However, the posts are more detailed with multiple images.
The blog has a single column layout, with a category list in the footer. The category list has links that allow readers to sort posts by the type of nail polish, the color, collection and treatments.
10. Fashion Polish
Fashion Polish is a blog run by a self-proclaimed nail polish addict. It has a collage style blog template like Peachy Polish. However, the images corresponding to a blog post have a title under them, so the readers don’t need to hover their mouse to see what the post is about.
Most of the posts are reviews of different types of nail polishes. However, the author also has a number of posts on nail art and tutorials on applying polish as well. The posts are categorized with the top menu bar.
In 2013, the blog owner, Emily, and her business partner, Stephanie, opened a boutique nail spa in Canton, OH. And, for three years, they provided clients with non-invasive manicures and pedicures and the cutest, customizable nail art. After careful consideration, they decided to close up shop in Spring 2016 and focus exclusively on rebranding into a more in-depth lifestyle blog.
Casual Contrast is a nail polish and lifestyle blog focused on bringing you the latest in the world of nail lacquer and nail art. The blog is broken down into several categories, including Motherhood, Mental Health, Self-Care, Nails, and Lifestyle.
Meebox is a nail polish blog run by three nail enthusiasts, Nathalie, Bhavna, and Emma. These three certainly has the touch when it comes to nail design. They offer several nail art tutorials on the blog and provide a step-by-step guide for a glamorous manicure.
There are always interesting posts about manicures here that include inspiring photos, nail news, and tips. Also, they sell sets 6nail polish from top brands (that you know, and those that you don’t) contained in a beautiful box. The first thing you notice as you open the box is the amazing packaging and the cute little stickers!
Just like other nail polish enthusiasts, Jennifer is completely obsessed with nail polish. Her obsession is what birthed her blog, My Nail Polish Obsession. The blog celebrates girly things and promotes feeling great about yourself. Jennifer’s goal is to have fun with her blog and show others just how much you can enjoy working with makeup and polish.
This is a happy site run by a woman that has devoted hours of practice to her nails and is now providing tutorials to others on her blog and other social media platforms. On this blog, you will also find honest reviews and recommendations on products and services.
Authored by Kate Bryan, The Small Things Blog includes posts on different nail polish shades, manicures, nail polish swatches, and tips. This beauty blog focuses on nail art and polish. The beautiful thing about The Small Things Blog is that it offers video tutorials and pictorials that are perfect for both beginners and advanced nail enthusiasts.
In following this blog, you’ll begin to get creative with your nails and discover new things about nail polish, such as the best way to store it. If you’re wondering what the most recommended base and top coats are, you’ll find it on the blog. Also, you’ll get insightful information about nail treatments and where to buy the best polish at the lowest price.
The name of the blog says it all — Laugh, Love, and Contour. Jen created this nail and makeup blog to help others discover the art and science of making up and polishing nails for both work and play. No matter what type of lifestyle you may have, great looks should be a part of it.
This blog is full of collage-style photos, and reviews of different types of nail polishes and makeup and products. Jen, the blog owner, is a huge fan of nail polish, nail art, and everything nail related. There’s also a tutorial section on applying polish and makeups as well.
Ida Nails It is about nail polish, shimmer, swatches, and review. Ida is wholly addicted to nail polish, and you can see it in her blog posts — where she talks about everything there is to talk about nail polish.
On her blog, you can learn more about the latest brands and collections available in the polish industry and be sure to check out her list of top 10 nail polishes. Follow Ida Nails It to find out how to make your nails shine like they never have before.
Ina blogged actively from 2010, and this blog has all you need to know about nail art, and to be inspired by the trendiest nail polish ideas. The blog is updated on Sundays, Tuesdays, and Thursdays, but every post is pure gold!
Receive the latest tricks, tips, and nail information from My Nail Polish Online. You can also learn about the newest nail trends and get access to insider interviews from professionals in the industry. This blog has thousands of unique visitors arriving at the site every month, and if you love polishing your nails, you’ll want to check it out too.
Lacquer or Leave Her! is a nail blog by Michelle Chouinard about pretty polishes and stamping. If you wish to learn more about the number of looks you can achieve with stamping, then you must start following Lacquer or Leave Her! The blog has many unique nail arts that go beyond common styles.
Michelle also offers several nail art tutorials and step-by-step guides for the perfect manicure on her blog. She regularly posts exciting facts about manicures, along with inspiring photos. She appreciates all styles of nail art and enjoys keeping up with the latest nail trends.
The Polished Hippy is all about nail polish reviews and swatches, mainly indies, with a dash of mainstream and vintage. Her interest in nail polish began in the mid-1980s as a kid, and some of her first polishes were black and blue Wet N’ Wilds. She liked to create designs and patterns using the bottles’ brushes, back when nail art was NOT a thing.
Her first outlet was on Flickr in 2012, and she still posts regularly there. She added Facebook more recently, and then her blog. The blog name comes out of the fact that she’s finally admitting some, well, hippy-like behavior on her part. She says incense and cheap beer are staples of my polishing routine.
Pep Thoughts is a place for Emily to share her thoughts, beauty product reviews, nail polish photos, and creative hobbies. She loves testing out beauty products, comparing different flavors of coffee, baking yummy treats, and trying fun junk food. She paints her nails multiple times a week and also enjoys doing nail art.
Emily is a crafty and creative person, and I love to share her hobbies and interests with others. She uses this blog as a good outlet for sharing her projects and a great place to share my thoughts. Emily hopes to use Pep Thoughts as a positive space to share her thoughts and activities and connect with nail polish enthusiasts.
How to Create Your Own Nail Polish Blog
Are you ready to create your own nail polish blog? The process can be completed in a matter of minutes. You just need to choose a domain name, register hosting and begin writing content!
I recommend using Bluehost for your hosting. We have a great relationship with them, so we have been able to negotiate a 60% discount on hosting and free domains for our readers.
Click the image below and you will be directed to the Bluehost page to get started!
To learn more about the blog setup and content creation process, be sure to visit our main page tutorial at blogging.org.