The sports apparel industry is a huge and ever-expanding business. As sportswear has become increasingly fashionable, the big brands want to capitalize on this trend and make sure that their products are seen by as many people as possible.
This passion for wearing and purchasing clothing and apparel, is only fuels by high-end endorsements and sponsorship deals with top influencers, celebrities and athletes. It’s also quite common to see paid placement for such products in your favorite television series, movies and even on streaming content.
With all of that being said, there is plenty of competition out there when it comes to sportswear and apparel. In this article, we’ll take a look at some of the biggest name in sportswear around today.
10 of the World’s Most Favorite Sportswear Brands
When it comes to sports apparel, some of the most recognizable brands are the biggest names in the industry. Nike, Adidas, Puma and Under Armour all have a long history of producing quality clothing and shoes for athletes of all levels.
Why people love such brands usually comes down to their quality, comfort, pricing and endorsements with famous athletes and celebrities. See the full list below.
Nike – $49.1 Billion in Global Sales
Nike is the clear leader when it comes to the largest sportswear brands in the world. With a staggering $49.1 billion in sales, Nike has commanded a massive market share for an incredible amount of time, helped significantly by their iconic “Just Do It” slogan, which has become synonymous with active lifestyles worldwide. Specializing primarily in footwear and apparel, they also have lines dedicated to sports equipment, accessories and even technology.
Adidas – $24.2 Billion in Global Sales
Adidas comes in second place with $24.2 billion in sportswear sales and a portfolio that includes classic Adidas Originals as well as some of the world’s most popular performance-oriented shoes and clothing lines. The brand is particularly notable for its collaboration projects like Yeezy and Pharrell Williams, which have helped keep the company’s name and products at the forefront of popular culture.
Puma – $8.5 Billion in Global Sales
Puma comes in third place with $8.5 billion in sportswear sales, thanks to a portfolio that is conveniently split between lifestyle collections like Puma Fenty and sports-specific lines like Puma Golf. With its global headquarters located in Germany, Puma also has a rich history of partnering up with major teams and athletes from around the world to further promote its brand.
Lululemon Athletica – $8.0 Billion in Global Sales
Lululemon Athletica rounds out the fourth spot with $8 billion in sportswear sales driven by their focus on high-performance activewear for fitness enthusiasts and yogis alike. Founded in 1998, this family-run company has seen massive success with their signature stretchy and sweat-wicking fabric, as well as their innovative product design.
Under Armour – $5.8 Billion in Global Sales
Under Armour takes the fifth spot with $5.8 billion in sportswear sales driven by its ethos of “making all athletes better through passion, science and the relentless pursuit of innovation.” Originally known for its compression garments meant to be worn under sports uniforms, Under Armour has continued to expand into other categories such as footwear and lifestyle apparel.
Jordan Brand – $5.0 Billion in Global Sales
Jordan Brand, a subsidiary of Nike, lands itself in sixth place with $5 billion in sportswear sales derived mostly from its iconic basketball sneakers worn by Michael Jordan himself that have become staples of the streetwear scene today. With continuing releases of retro editions as well as original silhouettes, Jordan Brand has become a leader in sports-inspired fashion.
New Balance -$4.5 Billion in Global Sales
New Balance takes the seventh spot with $4.5 billion in sportswear sales driven by its focus on creating quality performance footwear for athletes of all levels of experience and dedication. While the company is most well known for its running shoes, New Balance also produces casual lifestyle sneakers as part of their “Made in USA” collection.
Reebok – $3.7 Billion in Global Sales
Reebok lands itself at eighth place with $3.7 billion in sportswear sales, mainly from its classic sneaker designs and collaborations with iconic artists like Kendrick Lamar and Ivy Park, owned by Beyonce Knowles-Carter. Reebok also offers apparel and accessories to go along with their footwear, including a line of fitness gear designed specifically for use at the gym.
Columbia Sportswear – $3.4 Billion in Global Sales
Columbia Sportswear takes ninth place with $3.4 billion in sportswear sales generated through its range of outdoor apparel and footwear. Founded in 1938, Columbia has grown to become one of the largest suppliers of outdoor products in the world, offering high-quality items for every season and any type of weather condition.
Asics – $3.3 Billion in Global Sales
Finally, Asics comes in tenth place with $3.3 billion in sportswear sales driven by their comprehensive portfolio of running shoes that have been developed using the latest technologies and based on decades of research. With an emphasis on comfort and support features, Asics has quickly become a favorite among athletes looking for a reliable pair of sneakers to take on any distance.
We We Love these Top Sportswear Brands
Overall, these companies have become global giants in the sportswear sector and their success is undeniable. From classic shoes that have transcended generations to performance-oriented apparel designed for athletes, these brands continue to shape popular culture through an ever-evolving range of products that capture the spirit of sportsmanship.
With such a wide selection of top-notch merchandise available, it is no wonder why these companies remain at the forefront of people’s minds when they think about sportswear.