You read so-and-so’s success story about how they started making 6 figures a month just blogging. Now they travel the world and fill their Instagram with pictures of them on beaches in tropical places drinking cocktails.
You thought, “I can do that too!” So you started your own blog and now you’re waiting for the money to come rolling in.
Except it’s not.
Your blog isn’t making 6 figures a month. It’s not even making 6 dollars a month. What are you doing wrong?
Let’s look at 5 things that could be the problem.
1. Your Blog Isn’t Interesting
Sometimes new bloggers just talk about themselves, or things that interest them. And that’s fine if your blog is a hobby. But if you want to monetize, you have to figure out what other people are interested in and want to read about.
Content is king. Without relevant content written in an interesting way, no one will read your blog.
In addition to creating content for your site, you also need to understand the basics of SEO and why it’s important to add content promotion into the mix. Right now there are way too many websites and blogs online. If you are going to focus on content creation, it needs to have a full marketing approach along with it.
2. You Don’t Know Who Your Audience Is
This goes hand-in-hand with interesting content. The world is full of all different kinds of people. If you try to appeal to everyone, you will end up appealing to no one.
You’ve got to nail down who your audience is and write content that would interest them.
You may have even picked a niche that doesn’t interest anyone. In that case, you might want to rethink your subject matter. You might not have to change it up completely, but at least take a different approach.
3. You’re Not Out There Enough (Or Correctly)
Sometimes new bloggers think that they must simply build their blog. But your blog is a grain of sand in a vast sea of blogs vying for everyone’s attention. No one will find your blog if you don’t promote it.
Social media is your friend. So is guest posting.
Guest posting can seem time-consuming and fruitless at first. Try writing for blog sites that pay. That way you still feel like you’re doing something worth your time and you’re promoting your blog and getting backlinks.
4. Your Blog Isn’t Optimized
You must optimize your blog for it to be successful. First, make sure it looks good. Headers, fonts, colors, photos, everything must look good and flow together.
Check your site’s load time. If it takes too long to load, people will click away before they ever get to see a thing. Also, your content should be gearing people towards buying something if you ever want to make money.
In addition to making sure your site looks great on the outside, it also needs to have a solid core as well. This includes a fully optimized and mobile-ready theme, easy to use navigation, super fast loading times, and color schemes that are easy on the eyes.
5. You Don’t Include Calls to Action
Some bloggers feel like just giving people information is enough. If they want more, they’ll search for more.
But that’s a big mistake. People like to be invited. Lead them to the next phase of your sales funnel.
This is something we are continually talking about on our email marketing blog — specifically how to use the right call to actions within your emails.
Don’t expect them to make it there on their own.
Ready to Learn More?
These 5 points are only barely scratching the surface that is the wonderful world of blogging. If you want to go deeper and take your blog to the next level, be sure to check out these amazing resources!
Also, don’t forget to keep an eye on other industry experts and authority blogs to see how they are increasing their traffic and making money on their own sites. The better you understand your competitors and the industry, the more likely you are to find success with sites of your own.