Blogging is all about generating leads. Whether it’s getting new subscribers to your mailing list, followers through social media or even driving sales and leads through your content… it’s all about a common goal of having real user engagement and eventually getting them to take action.
Most bloggers are awesome at creating content and getting people to their sites. However, when it comes to lead generation and how to properly set everything up, we could all use a little help.
Wishpond – Blog Lead Generation is a Click Away
This is where a powerful suite of tools from Wishpond comes in handy. Wishpond is a lead generation tool and tracking platform that makes it easy for bloggers, site owners and online marketers to setup multiple lead generation methods without ever needing to touch a line of code.
For bloggers, a few hand selected lead generation tools are:
- Landing Pages – Build, publish & A/B split test mobile-responsive landing pages.
- Popups – Add entrance, exit, scroll, timed & click popups to your website and blog.
- Forms – Embed lead-generation forms on your website and blog.
In this article we are going to take a look at some of the latest and greatest tools and features available through Wishpond to help bring your blog and lead generation efforts to a whole new level.
Landing Pages are a Bloggers Best Friend
Content is great for getting people to your site and ranking in the search results, but when you actually want to target your audience and get the to convert into a lead, few things work better than a landing page.
As a blogger, one of your main focuses should be to get people on your mailing list and to sign up for your free ebooks and guides. While a “Join My Newsletter” subscription form on your site might seem like a good idea, it’s actually one of the worst ways to take up valuable real estate on your page. In short, no one ever fills out there forms.
Instead you could create highly relevant and engaging landing pages that get people on your mailing list at a massive rate. Best of all, you can link to your landing pages throughout your blog content to increase click through rates and signups to your mailing list.
Another great method is to setup a timed pop-up subscribe form, which can be seen in the screenshot and article below, which features five great examples being used on top blogs today.
Sure, it’s a great idea — but how many bloggers actually know how to create and customize their own landing pages and mailing list subscription forms? In truth, not too many.
This is where Wishpond and their landing page creation tool come into play!
To start creating your own landing pages and lead generation tools, I recommend you sign up for a free account so you can follow along with the tutorial and screenshots below.
Creating a Landing Page with Wishpond
Once logged into your Wishpond account, you can click on the different lead generation tools available. In this example we are going to select the “Landing Page Builder” to generate our own unique landing page.
After selecting a relevant template design that matches the niche and theme of your blog, you can completely customize the look and feel of the page through Wishpond’s updated landing page drag-and-drop editor — which means you never need to touch a line of code or download/upload anything.
The screenshot above is a perfect example of how you can easily create a landing page to promote a free guide or online course that people can enter their email in to get access to. Incentivizing your lead generation process is simply the best way to increase signups to your mailing list.
Speaking of increasing your lead generation signups, what good is a landing page if you can’t split test different ideas and see what converts best? Good news! Wishpond also has this feature built into their platform and landing page editor — which means it’s just a matter of a few clicks to make minor changes to your landing pages, while also seeing how each change results in higher or lower conversions.
Wishpond has put a lot of time, effort and resources into completely revamping their drag-and-drop landing page editor, while also adding in a few improvements and new features as well.
To learn more about Wishpond’s landing page editor and it’s full list of features, click here.
Automating Your Blogging and Marketing Efforts
As bloggers and online marketers, we can all appreciate the need for automation and how it can save us endless hours once setup properly. One thing that we can’t automate is high quality content creation, so having unique ways to automate other parts of our blogs and marketing is nothing short of a blessing.
Since we just walked through the process of how to create a landing page to increase signups to our mailing lists, we can go through that same concept for how we can automate this process as well.
Here’s an example of how you might want this sequence to play out.
- Someone visits your blog / reads your content
- Clicks on the link to join your mailings
- Enters their information
- Users gets a welcome email and confirms their email
- User is then send to a new “Thank You” landing page
- Confirmation page has a new call to action to purchase your online course
- User clicks through to make a purchase (or doesn’t)
This is just one example of how you can create a sales funnel or automation workflow through Wishpond — also allowing you to analyze all of the data along the way.
You can see a screenshot of how to use the automation workflow process within Wishpond through their simple drag and drop setup.
The benefit here is that you can plug in all of your landing pages, confirmation pages and funnels in one area that connects them all together. In other words, with other platforms you can create a bunch of pages, but actually connecting them seamlessly and tracking user engagement throughout the process usually doesn’t exist. Once setup, it doesn’t need to be setup again til you want to implement further changes.
Another built in feature of the automation workflow, is being able to schedule out emails throughout your lead gen process as well.
A good example of this would be if someone signed up to your mailing and you wanted to send them a welcome email right away. This is usually a no-brainer, but whatever after that? To keep the conversation going you should continually send up additional follow ups — which can be used to pass the user along to different lead gen processes, sales funnels and your best work.
In the screenshot below you can see how easy this is to setup with Wishpond.
To learn more about Wishpond’s email marketing automation tools, click here.
How Bloggers Can Access Wishpond for Free
The only thing better than being able to take total control over your blog lead generation, is being able to put all of these high performance methods into action on your site for free!
Yes, I said free! Another huge improvement to the Wishpond platform is that they now offer “Free Forever” access to their landing page and form generation — up to 200 leads.
This is ideal for any blogger or site owner that has been thinking about new ways to implement lead generation and monetization methods on their site, but didn’t want to spend hundreds of dollars without first testing a system out.
After giving Wishpond a test run, you can then upgrade your account to any of the premium levels below, which gives you more access and lead data.
For most site owners and marketers, the Basic Plan at $44 a month is a great way to step up your game. All premium plans also come with a 14 dat free trial and the ability to save 30% by paying annually.
Create your free account with Wishpond and start putting these lead generation tools and tips into action on your blog today!