You’re up and running the website, but it doesn’t stop there. It wants some fuel, and it needs a steady flow of content and new visitors to keeps everything going at full speed. Your site traffic is the life blood for your business and brand, and a blog is one of the easiest and most effective ways to bring visitors to your site.
When it come to site and content creation, nothing is better than WordPress. In fact, with more than a billion active sites on the internet today, more than 300 million of them are powered through the WP platform. In addition to making the content creation and site building process easier, WordPress is also loaded with a ton of useful optimization methods, SEO tools, plugins and premium themes to help your site rank higher and stay fully optimized to take on more visitors.
Now that we’ve discussed some of the basics for site creation and content production through WordPress, it’s now time to focus on how to get your site flowing with more traffic than ever before.
Here’s our list of the most simple and effective WordPress marketing tips to boost traffic on your website or blog.
Create Quality Content and Know How to Market It
This is a huge no brainer as the best way to keep the readers ‘ attention alive is to make something new & attractive. One way to do that is by increasing the number of pages that can be mentioned with the keyword words on the website.
Look at which new blog posts, new category styles, or unique, enticing contents such as visuals and quizzes can be added so that you can hit specific keywords. At the same time, be sure to plan out the content for your site before you even start writing. The best way to accomplish this, is to:
- Know who your target audience is before you start writing
- Write out what title and topics you want to cover
- Analyze competitor articles ranking in Google for the same topic
- Come up with a plan on how to create even better content that what’s out there
- Make your content ‘evergreen’ so you can continually reference and link back to it
With all of this in mind, a perfect example of how to best accomplish this, can be seen in the penny stocks resource guide from Max over at WarriorTrading. Not only is this resource read and accessed by thousands of site visitors daily, it’s also featured in our list of the top stock market blogs to follow. Take a look at the screenshot below of the site and then read on to learn more about the content structure of their site and why it’s so great.
Of the many different reasons why this site and resource guide is a perfect example to follow when trying to create something similar for your site, it’s all about the visual aspect of the content and how it walks a user through a process. Take a look at the Table of Contents, while also seeing how the left side navigation also provides for some unique resources and tutorials that would also be of interest to visitors of this site.
And when it comes time to start promoting such content through social media marketing efforts, it’s a good idea to focus on hashtags, Facebook User Groups and any other communities or platforms where investors or those interested in investing might hang out.
This also comes down to knowing, which social platform is best for your business. Twitter and Facebook are great for engaging with different audiences, while Instagram is more focused on a one-way conversation that is more visual — however, it can still work well when trying to promote your site content.
Another great place to consider when trying to promote evergreen site content, is through communities and forums, Reddit and Quora. These are all great sources where people are asking questions and users can provide answers and resources to these questions. Should your site content cater to these needs, then you could definitely provide your content as a valued resource.
No matter what type of content you are creating or the audience you are going after it’s important to update your website according with exclusive, innovative, exciting, and quality content.
After all, the more valuable and evergreen the content you create, the more often you can link back to it as a valuable resource… which would only lead to higher backlinks and more people finding it through social media and other relevant communities.
Take Advantage of WordPress Plugin and Optimization Settings
The great thing about WordPress, is that it makes the process of site optimization and improving other areas of your site and content much easier. With this in mind, we will be covering different ways you can start using WP plugins and settings to fully optimize your site.
Install Yoast SEO or RankMath SEO Plugin
The Yoast SEO plugin is your most reliable SEO solution. It does a lot to encourage social media visitors and to increase reader interest. It will help you in linking meta tags and Facebook Open Graph, Breadcrumbs, XML Sitemap, and Twitter cards, among others.
The Yoast SEO meta box helps you to set a target keyword, the keyword for your post or page. The plugin would then verify how much you used this keyword.
In addition to Yoast SEO, another plugin that has been getting a lot of attention lately is RankMath. To learn more about this powerful SEO management tool, feel free to watch the short video below.
The Breadcrumbs trail is mainly linked to the top of the WordPress website. This lets the visitor see your current location and allows the user to track the previous pages.
Google also calls the breadcrumbs trace of its search engine algorithm. It is also found. When you add this to your WordPress site, a search engine will quickly find your site when you are searching.
If your website fails to load quickly, it will cause a huge chunk of your audience to bounce. You have to ensure that the loading time of your web page, and your landing page, is fast and painless. If you take care of these issues, the site’s search engine rankings will boost by a mile.
And while you might not think a second or two for your site to load is a lot, it definitely can add up to millions of dollars being lost if you are a big name brand or an online retailer.
Want to see how important and costly a single extra second in loading time can cost you? Take a look at the graphic below from Aberdeen Group.
And when it comes to using WordPress, the following plugins are all recommended for increasing site speed and file loading.
- WP Rocket
- W3 Total Cache
- WP Super Cache
- Sucuri Firewall
Use Rich Snippets in WordPress
Another useful feature for improving site content and how your site ranks in the search results, are rich snippets. Lots of site owners have heard of the phrase ‘rich snippets’, but not many of them know what it is or how to use them.
Rich snippets add plenty of helpful blog posts to metadata. This data can be used by search engines to view the website differently in search results. This would improve the site’s search traffic.
To see an example of what rich snippets look like in the search results in comparison to other organic listings, simply take a look at the visual below.
Backlinko has a great resource guide on rich snippets that you can read through.
Discover How to Repurpose and Optimize Older Content
As mentioned earlier, evergreen content usually never goes stales and it’s something that you can reference and built upon time and time again. However, the same can’t be said about all of the content on your site.
When content eventually does go stale on your site, it might be a good idea to either remove it from your site or to make sure its fully updated. A great way to accomplish this is by recycling old content for newer audiences, or simply updating it with new and accurate information that might have previously been outdated.
Search Engine People came out with a full article on this topic and they recommended the following methods to repurpose older site content.
- Turn your blog-post into a podcast topic
- Turn old article content into quote tweets and link them to the post
- Create a FAQ page from old articles
- Add an “Old Posts” or “Popular Posts” section to your blog
- Craft a Daily/Weekly Email Series
- Repost your content on Quora
Last WP Marketing Tip… Become a Guest Blogger!
Another great way to boost traffic to your WordPress blog is through the use of guest blogging.
The way guest blogging works is simple. With nearly all websites and blogs needing new content all the time, they sometimes allow other bloggers and content creators to contribute to their site. In exchange, the contributor will usually get an author bio section and possibly a link back to their site.
It is advised that you only use guest blogging opportunities with blogs that are relevant to the same topic of your own blog. Not only is this a best practice, but if you were writing about and linking to topics about sports from a finance blog, it would also be frowned upon by Google.
To find websites and blogs that might be offering guest posting opportunities, all you need to do is visit Google and search for “niche site + write for us” and you will find a ton of sites that you can start reaching out to. Refer to the screenshot below for an example of the results you might find.
Guest blogging is still extremely popular and effective today. Just make sure you put in the necessary time and effort to fully understand it before you dive in.
How to Increase Traffic to Your Website or Blog
Now that we’ve covered almost 2,000 words worth of content in reference to how you can start increasing site traffic through the use of our powerful and effective WordPress marketing tips, it’s time for you to start implementing them today.
There is a good chance that you are likely already using some of these methods, so you can cross them off the list for now and start using any others you haven’t tried yet.
After a few weeks of trying each of these methods out, be sure to take a look at your traffic levels again to see which methods worked best for you and your site.