Analyzing the Online Marketing Trends of 2012 – Figures, Statistics & Key Takeaways
The advent of online marketing was certainly a great tool that marketers used effectively in 2012. The money they expended on generating leads in the social media proved to be really effective. As we step into 2013, some facts and figures have emerged, that you should keep in mind when planning your marketing strategy for 2013, though you will have to be a little prudent in interpreting the statistical parts. Statistics can be intriguing and are capable of being interpreted in many different ways. It is not without reason that some say, statistics is the biggest liar.
Here are some facts about online marketing as they relate to the social media where most of the actions took place in the year gone.
- Typical enterprises, midsize or large scale enterprises employing 1000 or more employees had on an average 178 assets in social media like Twitter, Tumblr, Facebook and others in the year 2012. But, enterprises, though aware of the reach and usefulness of the social media, spent little money on training their employees. Hardly a fourth of the employees were trained to make full use of the social media’s potentials.
- Business to business marketers are of the firm opinion that social media presence is the key to be found in organic search engine queries. A majority, about 82%, are of the opinion that content is most important to driving traffic to their website with 64% stating that social media played an important role in their success.
- 77% of social media marketers believe that Facebook was responsible for generating the most number of leads for their business, but when it came to acquiring customers they said LinkedIn proved to be more effective. In comparison, 60% attributed their success to their respective company’s blog, 43% to Facebook and still lesser to Twitter at 40%, placing them in the third position.
- Most social media users believe that the best way to go viral is not the social media itself, though that is the right place to start a campaign. Most who have let known their experiences say that small groups and individuals play a bigger role in spreading messages across social media. What is more intriguing is the fact that every 10 share posted on Facebook, only one is read.
- Another fact that has to come light is that one third of buyers now depend on social media to locate vendors and 75% of those who have expressed opinions say that in future, they will be using social media more than anything else for vendor locating.
- Future online marketing have to be vary about requesting personal information from users, and those who asked the minimum, or did not, stood better chances of creating a relationship from prospective customers, and believe this what 86% of social media users are trying to tell.
- Most universities and large charities in the United States have a social media presence, but businesses, especially the Fortune 500 companies had 60 or lesser percentage, at least in Facebook. More importantly 95% of individual posts on Facebook is not answered by companies who have a stake in the posts.
- Twitter has the largest active user base with at 100 million using it on a daily basis. Twitter is believed to be responsible for generating leads and reporting that are 34% of marketers. Off all initiatives through Twitter, 20% is believed to have culminated into a tangible deal.
- And here is something interesting – 40% of all Twitter users, rarely post anything, and on the contrary consume upward of 50% of content.
After all these facts and figures, one thing is certain – social media efforts need to be fine tuned to be more effective, and that certainly is due to happen this year, and more vigorously at that.
This is a guest post by Eve Zaremba of xfinityonline, a site that offers savings and current information on xfinity internet.