Blogging Stats 2012 (Infographic)

July 13, 2012

Ever wondered how many bloggers there are in the United States?  How about how many active business blogs there are in the US? has done the research as well as polled over 1000 bloggers across the US to find out the answers that you want to know.  Below is an infographic with all the data that we put together.

1000 Person Survey:

What Blogging Platform Do People Use?

  • 43% WordPress
  • 35% Blogger
  • 16% Tumblr, Typepad, Posterous
  • 6% Other

What Diversity Are People In The US?

  • 48% Caucasian
  • 38% African American
  • 9% Other
  • 4% Latin American

How Much Do People Make Blogging?

  • 8% Enough Money To Support A Family
  • 81% Never Make $100 From Blogging
  • 9% Enough To Sustain Their Personal Lifestyle Blogging 4-6 Hours A Day
  • 2% Make $150K+ Blogging 1-2 Hours A Day

There are an estimated 31 Million bloggers in the US as of July 2012

Businesses Blogging Stats

  • 60% of Businesses have a Business
  • 35% Blog At Least Once A Month
  • 65% Haven’t Blogged Once In The Past Year

US Blogging Stats For 2012

What Are The Common Blogging Languages?

  • English 66%
  • Spanish 8.7%
  • Portuguese 6.5%
  • Indonesian 3.5%
  • Italian 2%
  • German 1.8%
  • French 1.4%
  • Russian 1.1%
  • Vietnamese 1.1%
  • Swedish 1.0%

What Are Some Of The Top Sites Out There That I Enjoy?

We did our best to put together the best numbers possible.  We may not be 100% spot on, but we’re pretty close!  Hope you have enjoyed our Blogging Stats 2012.

18 Comments. Leave new

Great quick overview of blogging with some interesting stats. Now I just have to jump in and be part of that 2%!

John Rampton
July 13, 2012 10:14 am

It’s time for you to be part of the 2%!

Nice graphic John! Thanks for the 20-second blogger update. Too many graphics are over stuffed, yours was just right. I like your style. First time I’ve seen stats on blogging languages.

John Rampton
July 13, 2012 10:12 am

Thanks buddy, glad you liked it!

John thanks for the infographic, it is actually quite interesting to see the trends on blogging.

Honestly I am surprised that some of the other languages people blog in are so low.

Well done!

Very cool. Imagine how far we could be behind without the introduction of WordPress? It makes everything so much easier!

John Rampton
July 13, 2012 10:37 am

Couldn’t agree more. WordPress helps everyone… we’ll 31 Million in the US, lol.

Thiago De Carvalho
July 13, 2012 11:22 am

To be honest, I didn’t know the blog market was THAT big. Pretty impressive stats.

Just goes to show that there’s still a lot of money to be made out there. The BRICS countries still have a major role to play in driving these stats up.

John Rampton
July 13, 2012 11:24 am

Big industry, I had no clue before I started putting this together either. Thanks for the comment!

I have worked with John and been partners with him for a while, and he is the sharpest and hardest working guy in his field.
If he tells it to you then take it to the bank

Brian Snow

I had no idea there was that much money in blogging. I also like how you take the time to go to great detail on all of the stats. Everything that I have been involved business wise with you has been thorough too.Great job.


I absolutely loved this post. Certainly appealed to stat lovers ;) It amazes me how many businesses aren’t blogging when they are hurting for business. Shame shame.

John Rampton
July 13, 2012 11:01 pm

Ya, it’s weird to see how many businesses aren’t blogging even though 30% of all searches have new content in them. #weird

Are those stats for “Blogging Languages” also based on the survey of 1000 US blogs?

John Rampton
August 3, 2012 9:05 pm


John, Great use of the info-graphic. Did you conduct your own research? If so, can you share your methodology and approach? Warm regards,
John Reneski
Full Sail University
Course Director, Internet Marketing BS/MS

Yes, I do all my own research. Typically we send to our current customers across all our blogging sites. We generally get really good results. We have another infographic coming out in a week that’ll knock your socks off!

I’m not surprise by the results.