If you are wondering why your carefully designed website isn’t being picked up by search engines and no matter how hard you try, your business is still loitering on page two or below of the search engine listings, then it’s time to take action. Here are some suggestions from well-established webhosting companies for improving your SEO.
1. Have Your Website Designed by a Professional Web Developer
This is an investment which is well worth looking into, if your current self-designed site just isn’t cutting it. If you feel even the mildest dissatisfaction with how your website looks or operates, chances are customers who access it are getting the same feelings too, and this can only be costing you sales, and therefore profits. Potentially amateur efforts may also mean that search engines don’t see your website as worth ranking highly, because the quality and content may not be there, for example, you haven’t used keywords properly.
Think of it as getting a house ready for sale or preparing a car for auction; unless your website is sparkling in every area, it isn’t going to succeed as you want it to succeed. Therefore it makes good business sense to choose a professional to makeover your site and see it wing its way to the top of the rankings.
If you aren’t sure where to find a website developer, your webhosting provider may be working with developer partners who come recommended and whose existing sites you can view before making your decision.
2. Choose Outstanding Web Hosting
Assess how happy you are with the webhosting you are currently using. Does their customer service work well and provide you with everything you need? Is your site up and running 24/7 or are there constant breaks in the service? Poor webhosting can affect your search engine results, so don’t delay if you need to upgrade to a better quality provider.
3. Is Your Website Properly Organized?
It is worth planning out your website so the pages follow in logical order and this makes it easier for search engines to assess the ranking of your site. Confusing sites with illogical structure or difficult to find information will be dismissed more easily than sites which can be navigated smoothly and without hassle. Your webhosting provider should provide tutorials and guidance notes on how to construct a site effectively.
4. Is Your Content Worth Reading?
Search engines look for information which is useful to readers rather than repetitive and nonsensical content which is clearly just there to fill space and to try and fool the rankings (which is increasingly difficult to do as search engine technology gets more complex). If you haven’t got the time or skills to write gripping content and you have the resources, employ a content writer from a freelance writing site. It is really important not to write for the search engines but for your customers.
5. Keep Reviewing and Editing Content
Research the keywords which are appropriate for your business, and again your webhosting service can advise on what works for other sites in your sector. The content should be reviewed and edited so it is up to date – simple things like not changing dates can affect your SEO. Don’t leave blank spaces or imply the site isn’t finished yet, or it will be overlooked.
Steffany Kellam is graduated student from economic university. She has long experience in web hosting and domain (as my friends in Sweden say domän) name company during her education.