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One of the hardest parts about blogging is finding good, quality topics to write about. People always want to find content that will be useful to their readers, but after a while it can become difficult to find more topics to write on.
This was the case with me for a long time. I was constantly struggling to find ways to come up with unique and helpful articles. That is, until I discovered this simple trick. Looking back, I don’t know why I hadn’t thought of it before. Now I’m going to share this trick with you, so get ready to say goodbye to the hassle of finding new topics to write about for your site’s blog!
A Case Study
In order to get the most out of this, I decided to walk through a case study to show how to best use this technique. We’re going to use a health insurance company as our example, because let’s be honest, how exciting can health insurance be?
The first thing you want to do is come up with a list of root keywords. We are going to use these to help us find the content topics that we want to be writing about.
Once we have the list of root keywords, we want to head over to everybody’s favorite search engine, Google.
The next step is the real great part. Start typing some of your root keywords into the search bar, but DON’T HIT ENTER! What we are doing here, is we are looking at what the Google suggest is showing us. This is where we are getting our never-ending supply of content ideas from.
Once I get some ideas from our root keywords, I start throwing in some variations that make for good content. Let’s go ahead and look at “why is health insurance” and see what comes up.
Now I will type in an ‘a’ and see what shows up.
Now let’s try a ‘b’ and see what is suggested.
And we can keep doing this all day long!
It’s Answer Is In The Question
Now, if that wasn’t good enough, let’s talk about another strategy. This is the Q&A site strategy. What we do is use the site: search operator with question and answer sites and our target keywords to find the types of questions that people are asking.
Going back to the health insurance example, let’s use Quora as the target site. Our search would look something like this:
site:quora.com “health insurance”
Drop that query into Google and see what comes up. There are a lot of questions related to health insurance. Not every question is worthy of its own blog post, but there are a lot of really great ideas in there that will help you get those creative juices flowing.
There are a lot of other question and answer sites, such as Yahoo Answers, and even a lot of niche ones. Search around and I’m sure you can find some great ones.
The final tip I’m going to share is a great data source that is sitting right under your nose. The best part is that it’s a source that only you have access to. What’s the source? Your internal site search!
Not only can your internal site search help you in making your site more user friendly, but you can find some awesome content opportunities there.
For example, one of my clients runs a healthy living site. When going through the site search, we found out that a lot of people were searching for healthy recipes on the site, but there weren’t any. You can bet that our next big content push was related to getting a bunch of recipes put up on the site not only to attract new visitors but to satisfy the needs of the current visitors.
There are a ton of ways that you can find new content ideas. All that’s needed is a little creativity and you’ll have more ideas than you can write about!
What’s your favorite method of generating content ideas? Please share in the comments below!
