Everyone is talking about blogging, even years after it first came out and made an immediate buzz. When I personally talk about blogging or hear others talk about it, I don’t think of it as journaling or writing personal content online, I think of it more as content creation and using the WordPress platform. Blogging has quickly changed over the years and while it’s now more important than ever, there is still quite a learning curve for how to make money with a blog. What most people don’t understand is that it’s not just about content creation, it’s actually more about content promotion.
There are currently over a billion active sites on the internet today. That means more content is being produced than anyone could ever read… or imagine! At the same time, there is only same sites that are listed on the first page of Google. Trying to compete against all of those other sites, ranking in the search results and making money with your blog is no easy today. It’s also quite a time-consuming task as well.
However, don’t fear my friends. Today we are going take a look at ten different methods you can use to start making money with a blog of your own. Many of these tips and methods are based off Neil Patel’s recent article on how to start a successful blog. Not only is it a great resource, it’s also a great reminder of how important it is to get your site and content live. The internet is moving way too fast and the last thing you should do is sit around and waiting til the time is right to start a site or new business — as it will simply never happen.
10 Effective Ways to Make Money with a Blog in 2016
Blogging is all about content creation and promotion. You will also need to make sure a good monetization play is in place as well. Each of the methods below will work best if you know who your target audience and focus your efforts on getting that audience to your site.
Google Adsense – One of the easiest ways to make money with a website or blog is by joining the Google Adsense program. In short, Google has millions of advertisers that pay to rank at the top of the search results. Google Adsense is their partner program to get these same advertisers on your site. All you need to do is copy a line of code and paste it to your site for advertisements to start being seen. Site owners will have relevant advertising placed on their site based off the content of their published articles. Commissions are also paid out on a per click basis.
Direct Banner Sales – For sites with a decent amount of traffic and a good niche audience, the option for selling direct ads on your site is definitely one to consider. The benefit of selling direct banners ads on your site is that you receive all of the payment from the advertiser, instead of just a portion.
Affiliate Marketing – Affiliate marketing is the concept of getting paid a commission for referring a new lead to a website. When referring a new lead to a website, this can be anything from a new paying customer, someone who fills out a form or even clicks over to a website. A good majority of websites and brands have affiliate programs of their own. Check out this article to learn more about affiliate marketing.
Contextual Advertising – Similar to Google Adsense, contextual advertising will serve text advertisements on your site based off the content within your articles. The advantage to contextual advertising is that it doesn’t take up additional space on your site, but it does usually diminish the end user experience.
Review Articles – With the main focus of every website or blog being on the content it creates, a great way to make money with a blog is to write review articles which further push the user through the call-to-action process. A good example of this would be if you wrote a review on the top ‘mobile applications”, then had the ability to join an affiliate program where you earned a commission every time one of the apps was downloaded. The key here is to create review content that people are searching, so when they do find your article, it leads them to finding the information they were looking for, then acting on making their final purchase decision.
Amazon Associates Program – Amazon.com is the largest shopping site in the world. This was accomplished thanks to their associates program where they offer a commission payout to all of their site partners that recommend Amazon.com on their sites. Amazon pays out millions in commissions to their site partners every month, and another reason why this program works so well for site owners is that you will earn a commission on nearly anything your traffic ends up buying through their site.
Sell Your Blog – The ultimate goal for nearly every site owner and blogger, is to have their site sold for a lot of money. Through sites like Flippa.com, anyone can list and sell their site for whatever price they like. For existing bloggers, this is a great opportunity for not only exploring the option to sell your site, but also to learn about how to make a successful blog from other listings that have been sold for mega bucks.
Get Sponsored – Depending on the type of website or blog you create, you might find success with trying to find sponsors for your site. Much like direct ad sales, sponsorships allow brands to pay a portion of money to your site in return for exposure. A good example of this would be if you had a review site on electronics, then you approached a brand like Beats by Dre and asked if they would pay a sponsorship fee to be on your site. If they aren’t interested in paying, another option is to ask for complimentary products that you could then review.
Create a Product / Ebook – Lots of bloggers started their site based off the expertise and passion they have in different areas. As their content continues to grow and more people find out about their site, there quickly becomes a need to monetize all of your existing and previous work. A great way to accomplish this is to take all of your best articles and combine them into a PDF ebook. You could use this ebook to increase your newsletter signups as a free gift, or add some new content and sell it as a $17 digital download. The options with content creation and selling it as premium content is quite vast. Know what your audience is looking for and see what they are willing to pay for.
Sell Your Own Services – Just like how you could sell your expertise through a collection of your best content, you could also sell your own services and expertise through your site. This can be done through hourly consulting, design work or premium packages offered through your site. The best way to show off your experience in any field is with a well-respected blog of your own. Use it to your advantage to grow a following and building up a nice list of potential clients and paying customers.
The funny thing about the list above, is that many of these methods have worked for the past several years now. The only difference in how this would apply to you, is that your results may vary based off the site traffic and volume you currently have. Try each of these blog monetization methods and see which works best for you.