If you want to be a successful blogger, you need to have an audience. This is something most bloggers get wrong from day one. Instead of putting in the time and effort to create a solid foundation and marketing plan for your blog, they will simply start writing content and hope for people to randomly start finding their sites. Unfortunately, this is likely never going to happen.
With more than a billion active websites and blogs on the internet constantly creating new content, it’s way too easy to get lost in the mix. At the same time, without the proper references, backlinks, and mentions to your site, it will be just as hard for your blog to rank in the search results as well.
The good news is that there are plenty of ways to get traffic to your site, but not as many for getting your audience to keep coming back — which is even more important than getting a visitor to come to your site for the first time around.
Today we are going to take a look at three different tools and services to help with increasing repeat traffic back to your site. This will mainly be done through the use of capture emails of visitors on your site, building your social following and also
When someone visits your blog for the first time, do you know the likelihood of them coming back again? Unfortunately, it’s not good. On average, more than 70% of the first time traffic to your site will never return. It really has nothing to do with the content on your site, but instead just a numbers game. There is simply way too much information out there on the internet and people will always forget where you’ve been — no matter how great your content might have been.
This is why it’s so extremely important to grab the email address of visitors coming to your site. One of the best ways to accomplish this is through the use of a pop-up subscription form and call to actions throughout your site. OptinMonster is simply the best software and WordPress plugin for getting this done.
If you’ve ever been to a website or blogs and tried to leave the site, then were greeted with an exit popup to grab your email, it was probably done through OptinMonster. I currently use the software on all of my sites, and these top bloggers do as well.
The reason why OptinMonster has quickly become the leader in pop-up and call to actions subscription forms, is because of the extremely easy to use backend system, which not only delivers full analytics on your sign ups, but also full customization as well — without ever needing to touch a line of code or be a graphic designer.
Not only is Twitter one of the most news and media-friendly social networks in the world today, it’s also one of the best platforms for sharing blog content, reaching new audiences and growing your following in the process. Nearly every website or brand already has a Twitter account just for their site. The reason for this is that it works so well for engaging with audiences and delivering content and information.
The problem with Twitter is that it can be loaded up with bot accounts and if you were to manually try and follow other users in hopes of getting them to follow you back, this could be a long, tedious and usually worthless process.
The good news, however, is that there are tools and software solutions out there to help automate this process. Narrow for example, has a solution in place that allows for users to grow their following based off using keywords, hashtags and locations to identify target audiences that would be interested in what you or your blog has to say. A perfect example of how this could benefit a sports blogger is by using hashtags of popular athletes and sports teams, while also throwing in some news and media stories that are currently trending.
The benefit here to using a tool like Narrow is that customers would just need to log into their accounts, connect their Twitter profile and these select any keywords or targeting options that best fit their site. Then it’s a matter of sitting back and letting the platform do it’s work — all while having access to full analytics and the ability to manage up to 30 different social accounts.
Speaking of social media, if you want to get the most out of your blog content and your social media following, you need to be actively sending them the best content at all times. However, what are you supposed to do when you are sleeping or are away from the computer? Social media is 24/7 and your social media outreach needs to be as well.
MeetEdgar is a social media management and scheduling tool that makes the process of sending out status and blog updates to all of your favorite social networks a breeze. From within one platform, you can add multiple social profiles from Twitter, Facebook, LinkedIn, and also Fan or Community Groups/Pages from Facebook and LinkedIn as well.
The benefit of MeetEdgar is being able to add multiple social profiles, while also scheduling in your best content and making sure it never goes stale. From within the member’s area, you can set up and schedule content at random, on a specific schedule or even by connecting your blog’s data feed.
MeetEdgar is one of the top solutions out there for social media management and scheduling, and one that I continue to use every day.
Grow Your Following to Grow Your Blog
No matter how big or small your blog audience might be right now, there are always going to be ways to make some massive improvements. With more than two billion users currently on social media, it’s extremely important for bloggers to not only create content and get in front of the audiences but also to capture their email address and keep them coming back for more.
Be sure to check out each of the recommended tools above, as they can make a huge difference in the overall success and growth of your site in 2017.